international congress and convention association how to compete for the iccrm eimear dunne dublin...
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International Congress and Convention Association
How to compete for the ICCRM
Eimear DunneDublin Convention Bureau
12th European ICCRM
Date: Friday, 23rd June 2006
iccaworld.com
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Dublin Convention Bureau – About Us
Established 2003 by;
Dublin TourismIrish Hotel FederationDublin City CouncilAssociation of Irish Professional Conference Organisers.
Membership funded – currently approx 120 members 3 staff: Jean Evans, CEO
Eimear Dunne, Business Development Manager Donna Brogan, Business Development Coordinator
Board of Directors representing all interests of business tourism suppliers
Core target sectors;
- Association Conferences- International Meetings: Internal and External Meetings
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Dublin Convention Bureau
• Mission: To promote Dublin as a Business Tourism destination by creating awareness of its advantages and offering solutions that meet the needs of clients and members.
• Vision: A dynamic, can-do convention bureau with a strong membership base that successfully positions Dublin as a top 10 European destination.
• Positioning: We are positioning Dublin as an accessible destination with an excellent accommodation and service infrastructure. The DCB is promoting Dublin as a knowledge capital and a vibrant, dynamic, cultural and an exciting city to visit. In doing this we also portray Ireland as an excellent country in which to do business, thereby promoting Dublin and Ireland as a place in which to invest.
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DCB guidelines for submitting bids
• Know yourself/your organisation• Know your product• Know your suppliers• Know what client wants• Know how to present bid to best suit
client’s wishes• Know what your destination’s ‘X
factor’ is
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Dublin SWOT AnalysisStrengths Weaknesses
• Easy access
• English speaking
• Euro zone
• Irish welcome
• Experienced conference industry
• Large number of smaller hotels
• Internationally branded hotels
• Good range of products
• Good average size of hotels
• No tax back/VAT on F&B
• No National Convention Centre
• Shortage of large banqueting facilities
• No financial incentives to offer potential clients
• Limited direct air access
• Traffic
Opportunities Threats
•Safe destination
•National Convention Centre
•Increasing number of women & older delegates
•Shorter meetings/incentives
•Profile as city break destination
•World leader in technology/communications
• Increased competition
• Perceived as expensive destination
•National Convention Centre not being built in time to harness business
• Global instability
• Slow economic recovery
• Travel safety concerns
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Initial reasons why we wanted the 13th ICCRM to come to Dublin
• Understood association, believed Dublin could meet ICCA’s objectives for this event
• Active member of ICCA, CEO on board of UK & I chapter
• ICCA has never held an event in Dublin
• Obvious fit with our strengths;
accessibility from Europe
social/networking aspect
well developed and experienced conference industry
• Relatively young CB – success would help build our profile in the industry
• Success would also promote Dublin to our peers – put us on the business tourism map
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Team Dublin• DCB-led bid with strong support from the industry
• ‘Dream team’ included Bravo Group, Citywest Hotel, Conference, Leisure & Golf Resort, Guinness Storehouse, Aer Lingus and Failte Ireland
• Excellent sponsorship secured
• Dublin wanted the 13th ICCRM and actively pursued it in a focused, co-ordinated manner
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Factors considered by ICCA in destination selection
• Bid compliance• Overall quality of the bid• Level of support/evidence of teamwork
from ICCA members in the bidding city• Value for money – ICCA perspective• Value for money – delegate perspective
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Our bid document
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Our bid document• Presented in accordance with ICCA requirements
• Clear and easy to understand
• Transparency
• Exact costings and details of sponsorship secured
• Outlined value for money for delegate
• Detailed excellent facilities available for meeting
• Described appeal of social venues
• Demonstrated our commitment to ICCA through UK & I chapter activities
• Supported by letters of endorsement from ICCA members – Advantage ICO, Bravo Group, Failte Ireland, Citywest Hotel, Conference Partners, Crowne Plaza Dublin Airport, Jigsaw Management, Ovation, Platinum One, Ultimate Communications
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Our marketing support for 13th ICCRM
• Attendance at 12th ICCRM as speaker & to promote Dublin at closing session
• PR – press release issued this week
• Sponsorship
• Constant promotion over coming year through press releases, ezines, DCB website, trade shows
• Collaborate with ICCA through their website, announcements, ezines
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Our ‘X factor’
• Dublin’s destination appeal which is primarily based on intangibles such as;
- our céad míle fáilte
- our easygoing and fun loving people
- our lifestyle or ‘craic’ (good times)
- our ability to put people at their ease
- our city’s combination of modern and traditional
• Dublin attracts high attendance rates due to its destination appeal
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13th ICCRM Dublin1st Announcement
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Highlights of 13th ICCRM Dublin
• Strong educational programme
• Excellent networking opportunities in unique settings such as:
- Citywest Hotel & Conference Centre – venue for 13th ICCRM and welcome dinner
- Johnnie Fox’s in the Dublin mountains
- Guinness Storehouse
• Experience the welcome, the warmth and the fun that Dublin is renowned for
• Great opportunity to extend your visit
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Factors contributing to our successful bid
• Research• Understanding of client’s needs and objectives for
the event• Desire to build long term, ongoing relationship
with the client and demonstration of same• Pro-active, professional and integrated approach• High level of teamwork, enthusiasm/commitment
and support from local industry• Dublin represents good value for money• Dublin’s destination appeal
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International Congress and Convention Association
How to compete for the ICCRM
Eimear DunneDublin Convention Bureau
12th European ICCRMDate: Friday, 23rd June 2006
iccaworld.com
Thank you!