Internal Environmental Communication FROM THE MONOLOGE TO THE DIALOGE

Prepared by Matt Guild

12/1/13

HR Account Management Staff number: 2

Account Management &Internal CommunicationStaff number: 6

OD\ Internal CommunicationStaff number: 25

As the scope of HR/ Organizational Development started to grow, Internal Communication transferred from merely HR communication into Organization-wide Communication

INTERNAL COMMUNICATION DEVELOPMENT HISTORY

2009

2012

2013

3 MAIN ROLES OF INTERNAL COMMUNICATIONS

Strategic Communication

Employee researches

Employer Brand promotion

STRATEGIC COMMUNICATION & RELATIONS TO ORGANIZATIONAL DEVELOPMENT

Strategic Planning Workshop

Targets deployment

PerformanceAppraisal

Division targets, prioritized projects

Strategy Planning & Performance Management timeline

Performancereviews

Strategic Communication Agenda:

Directions,Key priorities & company goals

Year end resultsTargets and projectsimplementation status,main achievements

STRATEGIC COMMUNICATION MEDIUM

CEO messages

Internal magazine

Video-messages

Presentations

Infoday

Intranet

Q&A sessions

STRATEGIC COMMUNICATION BENEFITS

• Employees understand company vision and business goals

• See direct alignment between their individual targets & company goals

• Show high commitment in going extra mile to achieve desired business results

• ARE ENGAGED

WHAT ARE WE ABLE TO GAIN?

3 MAIN ROLES OF INTERNAL COMMUNICATIONS

Strategic Communication

Employee researches

Employer Brand promotion

EmployerBrand

Style ofManagement

LeadershipValues

Competencies

Recruitment

Orientation & Induction

Communication

WorkingEnvironment

Performance &Development

Measurement

Reward &Recognition

Retention CorporateCulture

EmployeeEngagement

EMPLOYER BRANDING

ValuesCompetenciesGOOD brandCross-functional cooperation

Meeting managementEmail etiquetteDress code

1Design

2Branding

3Delivery

4Maintenance

Values Competition

• WHAT REALLY CHANGES EMPLOYEE BEHAVIOR?

What we do:Coordination meetings

Time-out sessionsCross-functional networking Team-briefings

7%

32%

61%

Formal Media Infrastructure Leadership

• Employees are 9 times more likely to support change if they hear it fromline manager compared to company newsletters - TJ Larkin Communicating Big Change

Source: Towers Perin & Tom Lee

CORPORATE CULTURE

• Involve: • Recognize:

Employee appreciation

• Enjoy together:

New Year staff event

Department dinners

Employee Performances

EMPLOYEE ENGAGEMENT

Forum in Intranet

Message box

Commitment &Satisfaction Surveys:

• Employee Commitment Survey• Internal Customer Satisfaction Survey

Opinion Surveys:

• Coordination meetings • Strategy perception• Post-event surveys• Various Intranet polls

External Perception Research:

• Employer Brand research

EMPLOYEE RESEARCHES

RELATIONSHIP HIERARCHY

Advocacy

Loyalty

Satisfaction

Trust

Familiarity

Transaction

Our goal

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Environmental Management Procedures

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Environmental Management System Procedures

• The Environmental Management System; • The importance of conformance with the

environmental policy, procedures and EMS; • The potential consequences of system non-

conformances; • Individual roles and responsibilities in achieving

conformance with procedures, • The significant environmental aspects associated

with work activities and the environmental benefits of improved personal performance

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Major Topics of Internal Communication

• Environmental policy, objectives, and targets;

• Environmental roles and responsibilities;

• Environmental regulatory requirements;

• Environmental performance compared to objectives and targets;

• Environmental policies and procedures; and,

• Hazards and emergency response procedures

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Elements of An EMS:

• Reviewing the company's environmental goals• Analyzing its environmental impacts and legal requirements• Setting environmental objectives and targets to reduce

environmental impacts and comply with legal requirements• Establishing programs to meet these objectives and targets• Monitoring and measuring progress in achieving the

objectives• Ensuring employees' environmental awareness and

competence• Reviewing progress of the EMS and making improvements

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A Strategy for Internal Communication

• Disseminating a unified culture among EEAA employees with respect to EEAA’s

responsibilities as well as to the importance of its tasks and Communication • objectives, provided such culture be unanimous and supported by the senior

management. • 2. Improving employees understanding and commitment to EEAA general and

specific objectives of its sectors and the missions they undertake. • 3. Developing a high level of coordination between EEAA sectors and RBOs in the

fields of information collection and dissemination, causing a rapid and active flaw

of the information required for external communication through the various

sectors. • 4. Increasing feedback capacity to transfer information through outreach

communication media

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Internal Communication

1. Achieving as much integration as possible among external communication activities conducted by EEAA and the Communication activities conducted by organizations and authorities concerned with environmental issues.

2. Rationalizing economic behavior and bettering the quality of Communication behavior of field employees whether in institutions, organization or associations concerned with environmental issues.

3. Encouraging public participation in efforts exerted for improving environmental conditions in society.

4. Bridging any existing gap between positive approaches and negative behaviors.

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Environmental Management Procedures

• Traffic Management• Water Pollution• Delivery, Storage, Refueling and Spills of Fuel

and Chemicals• Environmental Impact/Risk Assessments• Environmental Performance, Monitoring and

Review• Environmental Management Information• Site Waste Management Plans

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Vision/goals

• Establish and review periodically our environmental goals within a program of continual improvement.

• Comply with legal requirements pertinent to our industry and with the

requirements of other initiatives we enter into in accordance with our

commitment to offer quality products and services. • Conduct laboratory analyses and supply environmental services without

risk to workers’ health. • Operate the laboratory with a minimum of waste, in current and future

operations.

• Pursue our work with a minimum of disturbance to our neighbors and the

community.