internal service description - managed pc backup

8/8/2019 Internal Service Description - Managed PC Backup

1/13

1

Internal Service Description

Managed PC Backup

Introduction

Product Name: Managed PC Backup

Date: 07/09/2010

Contact: Luke Tucker

Department: Product & Innovation

Location: Brisbane

Email: [email protected]

Telephone: +61 7 3230 7581

Document Revision History:

Date Revision Revised By

07/09/2010 1.1 Luke Tucker

Document Objective:This document aimed for internal audiences, describes of the product/service and its purpose. It also explains the way inwhich customers perceive a product when compared to its competition. This document is the foundation to creating allsales and marketing communication collateral.


2/13

2


Managed PC Backup

About the Product

What is Managed PC Backup?

Below is the Product Description which is an introduction to the product and aims to describe its purpose.

What is the Product Describe Why This Product is Required

Managed PC Backup is an easy to use SaaS (SoftwareAs A Service) solution to securely backup importantdata such as documents, images and databases viaboth a remote and local mechanism.

a. Enormous pain in the consumer, SOHO and SME marketscaused by needlessly lost data. 90% of small business says theyintend to back up daily but only 51% do and 91% of consumer saythey intend to backup daily but fewer than 10% do.

b. PC Backup perfectly complements the Melbourne IT one -stop-shop strategy for SOHO and SME to get their business runningproductively online.

c. A recent study (Aug 2010) showed that 93% of companies thatlose significant amounts of data shut down within 5 years.

d. Remote online backup is a growing global industry and it isimportant MIT leverage their secure and trusted brand name totake a slice of this market.

What is the Market Problem How The Product Solves The Market Problem

How can my business professionally andsecurely backup our important data? Existingsolutions require too much effort to use andoften cost too much money to install andmonitor.

Managed PC Backup is an easy to use, inexpensive and hassle-freesolution. Pure software online backup no hardware. SaaS that youpay monthly with a low subscription. Every version of every file issaved every night (or immediately if you choose) and accessedglobally with just a browser.

Product Features & FunctionsProduct features describe the prominent attributes or characteristics of the Product. Product functions describe what theproduct is used for. Below is a list of the top product features and functions.


3/13

3


Managed PC Backup

Features Benefits What problem does it solve?

PowerfulRecovery

Unlimited version history of all yourfiles

Roll back to any version of any of your files.

Go back to the date you want to

restore your backup and recoverthat snapshot of files & versions.

Accidentally over-writing that important fileis no longer an issue.

Examine your tax records as they appeared inApril the year before

ContinuousDataProtection

Engage Continuous Data Protectionto have Managed PC Backup,backup your files as soon as achange is detected.

Spent your whole day making changes to thatimportant spreadsheet and your computercrashes before your nightly backup runs? Noproblem with Continuous Data Protection.

UnlimitedNumber of Computers

Backup as many computers as youlike using one account

Over 60% of households have more than onecomputer protect all your devices with oneaccount

Removes expensive licensing costs

Scalable with your business.

EnhancedSecurity &Privacy

Managed PC Backup ensurescomplete privacy and protection

Uses a three-tiered encryptionsystem which encrypts data onusers computer, again in transit andfinally when at rest in storage

Peace of mind over the protection of yourimportant data

Intelligent design that only backs up changed1s and 0s rather than whole files minimisestorage transfer and money.

UnlimitedVersioning &Archiving

Managed PC Backup does not deletethe file from your backup justbecause you delete it from yourcomputer

80% of data loss occurs due to accidentaldeletion. PC Backup keeps every file, forever.

Intelligent FileFilters

Backup precisely what you want to

with easy to use inclusion /exclusion features.

Save on that important backup space and

only save the specific folders or even filetypes that you require

FlexibleScheduling

Run monthly, weekly, daily, hourly,or instant backup. Only run backupwhen you schedule it!

Only back up when you tell it to, ManagedBackup does nt take up valuable CPU andRAM system resources.

One Click File& FolderSharing

From inside the PC Backup Portalyou can share files with anybodywith an email address

Never have a large email bounce again.

Share your already backed up data withfriends and colleagues

GlobalRoamingAccess

Because your data is being backedup daily to the server grid you canaccess your data anywhere in the

world with just a web-browser

Never be without that critical file again instant retrieval of your important data,wherever you are.


4/13

4


Managed PC Backup

Value Proposition/Unique Selling PointA value proposition is a statement and quantified review of the benefits, costs and value that an organization can deliver tocustomers and other constituent groups within and outside of the organization. The Unique selling point describes whatmakes a product or service stand out from the competition.

Value Proposition Statement

By purchasing Managed PC Backup Im taking a proactive approach to protect my critical business data and my importantpersonal files. I will have complete peace of mind, knowing I am utilising an enterprise grade backup product for anexceptional price. Now I can keep the money I would have spent on large infrastructure in my back pocket and put it backinto my business to drive future revenue.

Below describes the Unique Selling Points:

Competitive Differentiator

1. MPCB will keep every version of every protected file, forever, for free. This is not a single-copy storage product; nor isit a last 30 days service. Without taking into consideration the space used by versions in the calculation of used space

in the account, MPCB will keep every version, until the account owner deliberately deletes.

2. MPCB is connected to a worldwide grid of backup servers. These servers act as backups for each other so that a singleserver does not become a point of failure in the protection of data.

3. MPCB come with a FREE local backup tool which is completely unmetered in its usage. This local backup tool iscapable of being used interactively with the online account to provide for FULL network protection; this includeslaptop fleets that are usually not on the network and network drives that do not have internet connectivity.

4. MPCB uses not only an account owner editable password system, but also three levels of encryption, plus proprietarycompression to safeguard the data during processing, transmission and storage.


5/13

5


Managed PC Backup

Product BundlingBelow are the list of products that the Product can be sold with

What other productsthis can be sold with?

What are the recommended bundles?Are there preset

bundles?

Web Hosting / DomainNames

Web Hosting & Domain Names are the shell of getting a business online.Any serious business needs to incorporate backup to ensure their data is

safe.No

Managed Exchange Never lose another email again. No

Location of Product OfferingBelow are the list of Sales Territories and Channels that the Product can be offered to.

Melbourne IT Web Central

NO YES

Australia / New Zealand Europe Asia US

YES NO NO YES


6/13

6


Managed PC Backup

Product Limitations1. Below are the Product Limitations

Limitations

1. With the current Server End build there is a number of reports of being restricted to files sizes below 500Mb whenrecovering through the MyAccount system.

2. With the current client build there is reason to think that file counts higher than 500,000 in a single upload list causeproblems.

3. At its essence the client is intended to backup data. It does not have the ability to capture (of itself) a brick levelrecovery image, or, system state image for server recovery. Of course, system state images can be backed up, but thecapture of the image must be by a 3rd party measure. Similarly, Microsoft Exchange and Microsoft SQL databases arebacked up by backing up their own local backup file.

Price Below is the RRP in relevant currencies

PLAN SIZE RRP

Number of GBs AUD (Per / Month) 1 GB $ 4.30

2 GB $ 7.50

5 GB $ 15.50

10 GB $ 30.00

20 GB $ 58.00

50 GB $ 125.00

75 GB $ 183.00

100 GB $ 239.00

250 GB $ 497.05

Unlimited GB Special 30 Day Offer $ 250.00

Discount Policy/Rules

Below are the Discount Policy/Rules

DOA POA

Melbourne IT Group See Policy & Risk Assessment sheet to be provided.


7/13

7


Managed PC Backup

The Market

Target Market

Below table describes the top industry segments of the target market/user.

Rank Top 5 Industry Segments/Verticals Description

1 Finance / Insurance / Banking / Stockbroking Financial & Securities

2 Health / Medical / Fitness / Community Services Medical or wellness organisations can also include lifestyle

3 Travel Hotels, Travel Sites, Tourism Operators

4 Building & Construction Small Tradesperson through to Large Enterprise

5 Property / Real Estate Services Small to Commercial Agents

Below table describes the triggers/events on the buying decision of the target market/user.

What is The Main Reason Why TheyWill Buy it?

Describe The Triggers on the Buying Decision

Security / Peace of Mind Large risk involved when business data is not backed up. Peace of mindknowing data is safe.

Value for Money Prices starting from as low as $4.30 a month complete security for the priceof a cup of coffee

In-House No Development skills or ongoing maintenance required.

Ease-of-Use/Service Backed by 24/7 support system

Quality Data is backed up to multiple data centres in Australia. Very reliable withconsistent performance.


8/13

8


Managed PC Backup

Below table describes who the target audience would be

Rank Target Audience Description

1. Small Business Owner

Likely to be attractive to every small business that stores files electronically. The oldalternatives to online backup (tape backup) are often time-consuming, expensive,sometimes insecure and complex. In contrast, Managed PC Backup is cost effective,secure and easy to use.

2. Regulatory Requirements

Many small businesses, particularly professional service providers, have regulatoryrequirements to store data for an extended time period. E.g. some medicalpractitioners are required by law to keep a copy of all patient records for sevenyears. Vertical markets that are likely to have regulatory requirements include: legal,finance, medical, accountants, real estate agents.

3. No More Tapes

Many small businesses that depend on IT systems have a local backup solution thatoften consists of a tape backup system which needs a staff member (or contractor)to regularly (often daily) remember to run a backup and rotate the tapes with offsitecopies. This is expensive and time consuming. For these sorts of businesses,Managed PC Backup is likely to be very attractive once the customer compares theTCO versus their old approach. The key influencer is most likely to be the mosttechnical staff member in the office

4. Learnt the Hard Way

It is expected that many prospects are likely to have a strong interest in onlinebackup solutions because theyre still feeling the pain from recently losing files dueto a disaster (E.g. Hard drive failure, theft, etc.). Therefore it might be worthwhile totarget these prospects with the marketing campaigns (E.g. PPC keywords = harddrive failure, undelete, file recovery, etc.).

5. Photo Keeper

With the low entry price ($4.30 per month) its likely that many consumers may beinterested in choosing Managed PC Backup to backup their photo collection andother personal files on their home PC/laptop. While the product will serve thispurpose very well the fact that WebCentral have mostly business customers meansthat theyre unlikely to be the dominant segment.

Competitive AdvantageBelow table addresses who the competitors (that are in direct competition) are, and describe what their product offeringis. It compares the features and functions offered by competitors vs. MIT/WCG.


9/13

9


Managed PC Backup

Feature comparison table:


10/13

10


Managed PC Backup

List the competitor pricing:

Plan Managed PC Backup T-Suite Variance/Description

Plan Size AUD (Per / Month)

1 GB $ 4.30 $ 0.00 +

2 GB $ 7.50 $ 14.00 -$6.50

5 GB $ 15.50 $ 18.00 -$2.50 ++

10 GB $ 30.00 $ 30.00 $0.00

20 GB $ 58.00 $ 45.00 +13.00 +++

50 GB $ 125.00 $ 76.00 +49.00 +o

75 GB $ 183.00 $ 0.00 +

100 GB $ 239.00 $ 0.00 +

250 GB $ 497.05 $ 0.00 +

+ No Equivalent Plan @ T-Suite

++ T-Suite Equivalent plan only 4 GB

+++ T-Suite Equivalent plan only 15 GB

+o T-Suite Equivalent plan only 30 GB


11/13


12/13

12


Managed PC Backup

Finance/Billing1. How will the customer be invoiced/billed and how often?

Frequency In arrears Pre-Paid account Other

Monthly No N/A N/A

Reporting1. How will the Product be reported?

Daily Report Weekly Product Report Monthly Product Report

No Yes Yes

2. How is the Product tracked?

Method Description

Active Trials Can be tracked via SOS Reseller Portal

CP&A Reporting Weekly & Monthly CP&A Reporting

Item being reported on Reporting Format

Total Revenue YTD Dollar Figure YTD

Total Revenue Last Month Dollar Figure

Total Revenue Last Month Growth Over Last Year Percentage Figure

Number of Accounts Last Month Figure

Number of Accounts Last Month Growth Over Last Year Percentage Figure

Average Account Value Last Month Dollar FigureAverage Account Value Last Month Growth Over Last Year Percentage Figure

Number of Activations vs. Deletions YTD Graph

Percentage of Activations vs. Deletions YTD Graph


13/13

13


Managed PC Backup

Legal and Terms

Supplier and Key Supplier Terms Below describes the supplier relationship if a 3 rd party supplier is used. It aims to describe the type of relationship/partnership and list any high level requirements.

Who is the Supplier/s What are the key Supplier terms Agreement Type it wholesale orreferral

Safe Offsite Pty Ltd (SOS) ACN 108 414 302 of 66 Coveys Road,TINBEERWAH, QUEENSLAND, 4563AUSTRALIA

N/A Licensed Reseller Agreement.

Key Customer TermsBelow describes the customer terms.

Key Customer Terms

30 Day Trials

1.

T&Cs linkBelow is the link to the customers Terms and Conditions

http://www.webcentral.com.au/onlinebusinesstools.php?p=managedpc&t=productnotes

internal service description - managed pc backup

Documents