internal communications online and offline with shel holtz
DESCRIPTION
Internal Communications Online and Offline presentation by Shel Holtz at the 2014 Intranet Global Forum Conference in NYC.TRANSCRIPT
Internal
Communications:
Shel Holtz
Shel Holtz
@shelholtz
Holtz Communication + Technology
Why do companies invest
in Employee Communications?
To influence employee behavior
Logistics
Attention
Relevance
Behavior
Is the intranet
the be-all
and end-all
of employee
communication?
We published it so it has been communicated.
User factors weighing on IC
User factors weighing on IC
User factors weighing on IC
What is an intranet?
The Internet inside
your organization
How are your employees
using the Web?
• News (and other content) discovery
…from each other
How are your employees
using the Web?
• News (and other content) discovery
…from each other
• Answer questions and solve problems
• Stay in touch with people who matter
• Research, transactions, and purchases
• Entertainment
• Local resources
Where are your employees
using the Web?
Communicating on Web Pages
• A content hub
• Research material
– Business literacy
– Company history
– Product / service information
• News archive
• Research material
Communicating on Social Networks(accessible on any platform)
• The heart of online communication
• Employee-to-employee discovery
and engagement
• Collaboration
• Content sharing
Communicating on Mobile
• Text messaging services
• Context
• Photo services
• Employee innovation
• Discrete apps
Today’s top trend
Can we make it easier
for employees to share?
All this is integrated with…
(and digital signage, and…)
The modern internal communicator
• Accountable for measurable results
• Original content
• Content curation
• Leader/manager support
• Facilitating employee-to-employee
communication
