podcasting shel holtz, abc. what is podcasting? audio file show format time-shifted:...
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PodcastingPodcastingShel Holtz, ABCShel Holtz, ABC
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What is podcasting?
Audio file“Show” formatTime-shifted:
Subscription-enabled through RSSDetachableAccompanied by “show notes”
Audio file“Show” formatTime-shifted:
Subscription-enabled through RSSDetachableAccompanied by “show notes”
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Some background Introduced in August 2004Enabled by two elements:
RSS enclosures (Dave Winer)Podcatching software (Adam Curry)
Initially one podcast:“Daily Source Code” with Adam Curry
Today: 8,000 podcasts, 6 million listenersMainstream media is podcasting July 2005:
Apple adds podcast support to iTunes
Introduced in August 2004Enabled by two elements:
RSS enclosures (Dave Winer)Podcatching software (Adam Curry)
Initially one podcast:“Daily Source Code” with Adam Curry
Today: 8,000 podcasts, 6 million listenersMainstream media is podcasting July 2005:
Apple adds podcast support to iTunes
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What makes podcasts desirable?
Listen while doing something elseTime-shifted content
(Think TiVo for audio content)Narrowcasted audiences (the long tail)Detached from the computerAlternative contentUnregulated content
Listen while doing something elseTime-shifted content
(Think TiVo for audio content)Narrowcasted audiences (the long tail)Detached from the computerAlternative contentUnregulated content
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About FIRStarted 01/03/05Mondays and ThursdaysListener-drivenFocuses on “the intersection” of
PR/communications and online technology
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Finding and subscribingto podcasts
Finding and subscribingto podcasts
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Producing Podcasts
Producing Podcasts
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What businesses are podcasting?The Walt Disney
CompanyGeneral MotorsPurinaVirgin AtlanticOracle
The Walt Disney Company
General MotorsPurinaVirgin AtlanticOracle
TV Guide Jupiter ResearchMacromediaBMC Software iPressRoom
TV Guide Jupiter ResearchMacromediaBMC Software iPressRoom
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The technology bit
The bare minimumA USB microphone (about $9)Recording / editing software (free)
Audacity (Mac and Windows)http://audacity.sourcefourge.net
The bare minimumA USB microphone (about $9)Recording / editing software (free)
Audacity (Mac and Windows)http://audacity.sourcefourge.net
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The technology bitModerate setup: My rig
Mixer (Mackie) -- $300Condenser microphone (Audio Technica) -- $300Microphone stand -- $35Pop screen -- $25Condenser – (PreSonus) $100Backup recording device (iRiver) -- $149Commercial recording / editing software
DSP Quattro -- $149
Moderate setup: My rigMixer (Mackie) -- $300Condenser microphone (Audio Technica) -- $300Microphone stand -- $35Pop screen -- $25Condenser – (PreSonus) $100Backup recording device (iRiver) -- $149Commercial recording / editing software
DSP Quattro -- $149
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ID3 tagsA tagging format for MP3 filesMetadata includes:
TitleArtistAlbumTrack
View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)
A tagging format for MP3 filesMetadata includes:
TitleArtistAlbumTrack
View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)
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Upload the fileFTPAutomated processes
LibSyn (Liberated Syndication)
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Update your RSS feed
Automatic if you use a blogSimple software to use if you don’t
Automatic if you use a blogSimple software to use if you don’t
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Link to your feed
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Market your podcast
Get listedDrive traffic to the podcast siteProduce promos
Get listedDrive traffic to the podcast siteProduce promos
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Co-hosts and interviewsUse Skype (http://www.skype.com)Free, high-quality Voice over InternetSupports conference callsRecording requirement:
Complex “Virtual Audio Cables” setup, orHotRecorder (http://www.hotrecorder.com), orUse a mixer
Use Skype (http://www.skype.com)Free, high-quality Voice over InternetSupports conference callsRecording requirement:
Complex “Virtual Audio Cables” setup, orHotRecorder (http://www.hotrecorder.com), orUse a mixer
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BusinessPodcasting
BusinessPodcasting
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The communications roleStrategize the podcast
AudienceGoal(s)Focus
Find a host or hostsDevelop a formatDraft agendasCoaching
Strategize the podcastAudienceGoal(s)Focus
Find a host or hostsDevelop a formatDraft agendasCoaching
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Potential uses
Corporate news updatesProduct-focused contentCustomer-focused content
Corporate news updatesProduct-focused contentCustomer-focused content
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Podcasts on intranets
Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)
Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)
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Read more
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Hands-onWe’re all going to participate in a
podcast!
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Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: [email protected]: 415-367-3820 (US)
020-7171-5582 (UK)
Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: [email protected]: 415-367-3820 (US)
020-7171-5582 (UK)