internal communications · 2017. 5. 16. · internal communications roadmap . future communications...
TRANSCRIPT
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INTERNAL COMMUNICATIONS
We have a good story to tell
We have an important role
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Why We Do Internal Communications
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Internal Communications Defined
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Multi-Channel Communications
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Sitrion Employee Mobile App
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Employee App Highlights
• Communications
• Alerts
• Regional info
• Onboarding
• Role-specific information
• Lookups
• Check-ins
• Entries
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GD TV Reaches the Unconnected
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Internal Communications Strategies
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Leadership Communications
Leadership Conferences
Leadership articles, white
papers, profiles, blogs, etc.
Videos of leaders
Vision, Values, Why and Brand
Messages
Middle Management
Communications
Manager instructions and
information distribution
Manager Toolbox
Manager specific emails
Brand ambassadors and product
education
Employee Communications
GD TV
Safety, Culture and Finance sections on
Connect
Email signature standards
Revive Bulletins via GD Connect
Update Outlook mailing lists
Employee Recognition
Communication Education
Employee App
Retail Channel Communications
Dealer Focus monthly
newsletter Brand guidance
Social media plans for branches
Vision, Values, Why We Exist
Phase 2
Internal Communications Roadmap
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Future Communications Projects
• Promote, safety, health, our brand
• Show more video messages
• Metrics analysis, surveys
• 2-way communication
• Crisis communications planning
• Sustainability
• Community involvement
• Retiree communications
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How to tell a good story
• Keep it short and to the point • Give it punch and emphasize a key message • No jargon, clichés and acronyms • Highlight what’s happening • Explain why it is important, what it means • Use numbers • Make it timely and newsworthy • Explain who is helped, who benefits • Highlight a problem solved • Recognize those who did good work
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A Future State
We champion the needs of our customers by ensuring the safe and efficient delivery of goods,
and champion the needs of our employees by creating a dynamic environment for growth.