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Interim Results Peak Sport Products Co., Limited (1968.HK)

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Page 1: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Interim Results

Peak Sport Products Co., Limited (1968.HK)

Page 2: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

This presentation is prepared by Peak Sport Products Co., Limited (the “Company”) solely for information purposes and is not to be construed as a solicitation of an offer to buy or sell any securities of the Company in any jurisdiction. Information is given in summary form and does not purport to be complete. This presentation is prepared without taking into account the investment objectives, financial situation or particular needs of any particular person. In this connection, information in this presentation is not investment advice and is not intended to be used as a basis for making an investment decision.

This presentation may contain forward looking statements which are based on current

expectations of the Company’s management about future events and past performance. These expectations are, however, subject to known and unknown risks, uncertainties and assumptions, many of which are outside the control of the Company, and may involve significant elements of subjective judgment and assumptions as to future events which may or may not be correct. Past performance is no guarantee of future performance. Therefore, there is no assurance that actual results or performance will not differ materially from future results or performance expressed or implied by the forward looking statements.

Information in this presentation is made only as at the date of this presentation unless otherwise

stated and subject to change without notice. None of the Company’s directors, employees or agents undertakes any obligation to correct or update information in this presentation as a result of new information, future events or otherwise.

Disclaimer

2

Page 3: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

4 Financial Review

Business Operations

Future Strategies

Questions and Answers

Company Background

3

14

24

28

29

Agenda

Page 4: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Tony Parker

Financial Review

Page 5: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

(RMB million) 1H2014 1H2013 Change

Turnover 1,291.0 1,172.9 +10.1%

Gross profit 496.2 398.8 +24.4%

Operating profit 198.9 150.5 +32.2%

121.0 89.9 +34.6% Net profit

Gross profit margin 38.4% 34.0% +4.4 pts

Operating profit margin 15.4% 12.8% +2.6 pts

Net profit margin 9.4% 7.7% +1.7 pts

Basic earnings per share (RMB cents) 5.77 4.29 +34.5%

Diluted earnings per share (RMB cents) 5.77 4.29 +34.5%

Interim dividend per share (HKD cents) 4 8* -50.0%

Dividend payout ratio 55.0% 148.7% -93.7 pts

Key Financials

5 *Including 6 cents special dividend

Page 6: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

(As a percentage of turnover) 1H2014 1H2013 Change

Advertising & promotion expenses 11.2% 11.2% +0.0 pts

Staff costs 16.6% 13.4% +3.2 pts

Research & development expenses 2.3% 2.5% -0.2 pts

1H2014 1H2013 Change

Effective tax rate 36.1% 37.7% -1.6 pts

Expense Ratios

Corporate Income Tax

(1) The calculation of gearing ratio is based on the total bank loans divided by the equity.

Assets and Liabilities Ratios

(As at the period / year end date) 30 Jun 2014 31 Dec 2013

Current ratio 4.7 4.6

Gearing ratio (1) 23.6% 18.6%

Net asset value per share (RMB) 1.96 1.96

Key Financials

6

Page 7: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

(Days) 30 Jun 2014 31 Dec 2013 30 Jun 2013

Avg inventory turnover days (2) 87 81 85

Avg trade and bills receivable turnover days (3) 123 135 151

Avg trade and bills payable turnover days (4) 53 45 45

(2) Average inventory turnover days is equal to the average of the opening and closing inventory divided by the cost of sales and multiplied by the number of days for the period / year.

(3) Average trade and bills receivable turnover days is equal to the average of the opening and closing trade and bills receivable divided by the turnover and multiplied by the number of days for the period / year.

(4) Average trade and bills payable turnover days is equal to the average of the opening and closing trade and bills payable divided by the cost of sales and multiplied by the number of days for the period / year.

As at the period / year end date

For the period / year ended

(RMB million) 30 Jun 2014 31 Dec 2013 30 Jun 2013

Inventories 400.4 365.7 340.2

Trade and bills receivable 831.2 906.9 938.6

Trade and bills payable 225.3 241.8 215.2

Working Capital

7

Page 8: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

(RMB million) 30 Jun 2014 30 Jun 2013

Net cash flow generated from operating activities +129.9 +224.7

(RMB million) 30 Jun 2014 31 Dec 2013 Change

Cash & bank deposits (including pledged deposits) 3,491.4 3,280.7 +6.4 %

Less: Bank loans (969.8) (766.2) +26.6 %

Net cash & bank balances 2,521.6 2,514.5 +0.3 %

Net Cash & Bank Balances

For the period

As at the period / year end date

Operating Cash Flow

Net Cash & Operating Cash Flow

8

Page 9: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

998.9 999.6

174.0 291.4

1H2013 1H2014 1H2013 1H2014

Europe 14.1%

22.6% N. America 1.8%

S. America 1.0% Eastern 25.0%

Southern 28.1%

77.4% Northern 24.3%

1H2014 (1H2013: 85.2%)

China Overseas

0.1% 67.5%

China 77.4%

(1H2013: 14.8%)

Overseas 22.6%

Market Segment Analysis

By Regions (China) By Regions (Overseas Market)

Africa 0.7%

Asia 4.6%

Australasia 0.4%

For the six months ended 30 June 2014

Turnover by Market Segment

9

Page 10: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

4,646.9

2,902.9 2,612.9

1,172.9 1,291.0

2011 2012 2013 1H2013 1H2014

RMB (million)

(%) of Turnover

RMB (million)

(%) of Turnover

Change In (%)

Footwear 513.6 39.8 475.8 40.6 7.9

Apparel 751.8 58.2 665.6 56.7 13.0

Accessories 25.6 2.0 31.5 2.7 (18.7)

Total 1,291.0 100.0 1,172.9 100.0 10.1

10.1%

1H2014 1H2013

Turnover Changes

Turnover by Product Category

10

Page 11: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Sales Volume & Average Unit Selling Price (ASP)

Revenue (RMB million) 513.6 475.8 7.9

Volume (million pairs) 5.6 5.3 5.7

ASP at wholesale level (RMB) 91.7 89.8 2.1

Footwear

Revenue (RMB million) 751.8 665.6 13.0

Volume (million pieces) 12.8 13.6 (5.9)

ASP at wholesale level (RMB) 58.7 48.9 20.0

Apparel

1H2014 1H2013 Change (%)

1H2014 1H2013 Change (%)

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Page 12: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Gross Profit 24.4%

Gross Profit Margin 4.4 pts

1,159.7 1,616.3

Footwear - Gross Profit Margin Apparel - Gross Profit Margin

Gross Profit Margin

(RMB in millions)

Overall Gross Profit / Gross Profit Margin

For the six months ended 30 June 2014

Gross Profit & Gross Profit Margin

12

1,832.5

1,058.2 926.6

398.8 496.2

39.4%

36.5% 35.5%

34.0%

38.4%

30%

35%

40%

0

400

800

1,200

1,600

2,000

2011 2012 2013 1H2013 1H2014

38.9% 36.0% 35.2% 34.7% 36.1%

0%

10%

20%

30%

40%

50%

2011 2012 2013 1H2013 1H2014

40.0% 37.1% 35.6% 33.4% 40.1%

0%

10%

20%

30%

40%

50%

2011 2012 2013 1H2013 1H2014

Page 13: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Net Profit Margin 1.7 pts

Net Profit 34.6% Operating Profit 32.2%

(RMB in millions) (RMB in millions)

Operating Profit Margin 2.6 pts

For the six months ended 30 June 2014 vs 30 June 2013

Operating Profit / Margin Net Profit / Margin

Profitability

13

414.0 403.3

150.5 198.9

14.3% 15.4% 12.8%

15.4%

0%

6%

12%

18%

0

100

200

300

400

500

600

2012 2013 1H2013 1H2014

310.6

244.3

89.9 121.0

10.7% 9.3%

7.7% 9.4%

-3%

2%

7%

12%

0

100

200

300

400

500

2012 2013 1H2013 1H2014

Net Profit Margin Operating Profit Margin

Page 14: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Tony Parker

Business Operations

Page 15: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Highlights in Overseas Market FIBA

Global Sponsorship

Australasia 0.4%

Australia National Basketball Team

New Zealand National Basketball Team

Africa 0.7%

Côte d’Ivoire National Basketball Team

Cameroon National Basketball Team

New Zealand Olympic Committee

Europe 14.1%

Serbia National Basketball Team

Montenegro National Basketball Team

Germany National Basketball Team

Slovenia National Olympic Committee

Asia 4.6%

Stanković Continental Champions' Cup

Lebanon National Olympic Committee

N. America 1.8%

S. America 1.0%

Overseas Market Sales

15

WTA

Asia Pacific Sponsorship

Iran National Basketball Team

(RMB in millions)

274

401 459

388

533

291

0

100

200

300

400

500

600

2009 2010 2011 2012 2013 1H2014

Page 16: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

1. Andrew Nicholson 2. Anthony Morrow 3. Beno Udrih 4. Carl Landry 5. C.J. Watson

6. Chase Budinger 7. George Hill 8. Jason Richardson 9. JaVale McGee 10. Tony Parker

Teams

Players

Peak has the right to display PEAK signage at home stadiums of Houston Rockets, Miami Heat and San Antonio Spurs Endorsed NBA players are required to wear PEAK athletic shoes during all kinds of events and tournaments

10 Endorsed Players in 9 NBA

Teams as at 30 June 2014

League Peak is the Official Marketing Partner of NBA in China

NBA – the world’s most recognized basketball league

Association with NBA

16

Battier VIII for Shane Battier

Team Attitude GH3 for George Hill

TP9 I for Tony Parker

“Thorns & Flowers” 2014 NBA Playoffs Collection

Page 17: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

National Basketball Teams

Basketball & Other Promotion Partners

New Zealand Slovenia Lebanon

Serbia Australia New Zealand Cameroon Montenegro Côte d'Ivoire Germany

FIBA

Stanković Continental Champions’ Cup

Basketball Tournament Organizers National Olympic Committees

Iran

17

Page 18: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Other Focuses: Tennis & Running

Tennis Running

Exclusive supplier of apparel & footwear in the Asia-Pacific Region

Women’s Tennis Association

24 International Tennis Spokespersons

- “悦跑 (Fly Running)”, a series of innovative running products - Promotion partners included CCTV, Guangdong

Sport TV, internet media and sports magazines

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Page 19: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

2014 Peak Team China Tour

2014 Tour of Qinghai Lake International Cycling Race

2014 Stanković Continental Champions’ Cup

It was an annual international highway cycling race held in China, attracting top

cyclists around the world

Our NBA spokespersons will visit more than 10 cities in China

Peak will sponsor the US Team in 27th Winter Universiade in Granada

It was an annual international basketball tournament for national

teams held in China

2014 NBA Nation

It was an interactive event promoting basketball held across 10 cities in

China

WTA Tour

It included 7 tennis tournaments held in 5 countries

USA University Sports Federation

Major Sponsored Events

19

Page 20: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Distribution Model

* Based on the comparison with the actual sales (derived from sales fair orders and replenished orders) for the same quarter in 2013.

Distributors & Same Store Sales

Product Season Growth Sales Fair

Date

2014Q2 High single-digit* 5 Nov 2013

2014Q3 Mid-teens 24 Feb 2014

2014Q4 Mid-teens 20 Apr 2014

2015Q1 Mid-teens 20 Jun 2014

Quarter Growth

2013Q3 Low single-digit

2013Q4 Low single-digit

2014Q1 Low single-digit

2014Q2 Low single-digit

Sales Fair Order Book at wholesale

prices

Same Store Sales

at retail prices

Peak 69 Exclusive

Distributors as at 30 June 2014 Retailers Consumers

20

Page 21: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Total number of authorized retail outlets in China 6,000 6,012

- Flagship 19 20

- Basic 3,639 3,626

- Department Store or Shopping Mall 2,279 2,303

- Basketball Specialty 63 63

Total retail floor area (sq. m) 540,394 541,607

Average floor area per retail outlet (sq. m) 90.1 90.1

1st tier 3.0%

2nd tier 12.3% 3rd tier 84.7%

No. of Outlets by Types of City

31 Dec 2013 30 Jun 2014

As at 30 Jun 2014

Northern 30.9% Eastern 33.8%

Southern 35.3%

As at 30 Jun 2014

No. of Outlets by Regions

Authorized Retail Outlets in China

21

Page 22: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Fengze (Fujian Province) 1.2m pairs 1.2m pieces

Shang’gao (Jiangxi Province) 2.3m pairs 0.2m pieces

Hui’an (Fujian Province) 1.3m pairs 4.9m pieces

Self-Production Volume 4.8m pairs 6.3m pieces

Total Production Volume (self-produced + outsourced) 5.9m pairs 12.9m pieces

Apparel Footwear

Outsourced 18.6%

Self-produced 81.4%

1H2014 (1H2013: 32.1%)

(1H2013: 67.9%)

Outsourced 51.2%

Self-produced 48.8%

1H2014 (1H2013: 64.2%)

(1H2013: 35.8%)

Footwear Apparel

Production Volume

22

1H2014 Production Volume

Page 23: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Research & Development

▲ 4 R&D workshops with 3 in China (Beijing, Guangzhou, Quanzhou) and 1 in USA (Los Angeles)

▲ Employed 225 research and design professionals

▲ Introduced 270 new footwear, 688 new apparel and 244 new accessory products

R&D Facilities and Capabilities

As at 30 June 2014

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Page 24: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Future Strategies

Page 25: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Focus on basketball and increase the marketing and promotion activities on other sports categories: running and tennis Continue to utilize renowned tournaments

organizers such as FIBA, WTA and other promotion partners

Strive to enhance the international & professional image Continue to allocate a significant portion of resources

to brand building and maintenance

Enhancement of the Peak Brand

Future Strategies

25

Page 26: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Improvement of Product Functionality and Variety

Future Strategies

Continuously increase resources in technical innovation to improve products’ comfort, durability and performance

Strengthen the collaboration with sponsored elite athletes and enhance communication with customers

Still place emphasis on basketball, running and tennis sectors and consistently look at opportunities to expand our footprint to meet new customer needs

May consider expanding some of our current product lines, for example, outdoor products and kidswear

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Page 27: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Optimization of Distribution Channels

Future Strategies

Increase the number of distributors to enhance their competitiveness and optimize resource allocation

Encourage distributors to open more of their own retail outlets to further enhance their responsiveness to market changes

Distributors Retail Outlets

Continue to optimize the distribution channels and expect the total number of retail outlets in China to remain at approximately 6,000 in 2014

Strive to bolster store profitability and efficiency

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Page 28: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Questions and Answers

Page 29: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Tony Parker

Company Background

Page 30: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

2007

PEAK has been an official marketing partner of National Basketball Association (“NBA”) in China since 2007

2009 The Company was listed on the

Main Board of the Hong Kong Stock Exchange on 29 September 2009

1988 The Company’s chairman, Mr. Xu

Jingnan, set up his first factory producing athletic shoes in 1988

2008 PEAK has had an association with

Fédération Internationale de Basketball (“FIBA”) since 2008

2010 PEAK has had an association with

Women’s Tennis Association (“WTA”) since 2010

1991 The “PEAK” brand was launched in

1991

Brand History

30

Page 31: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

Peak Shoes Peak Jiangxi Peak China

100% 100% 100% 100%

Peak Xiamen Peak Shandong Peak Sports

100% 100%

100%

68.8% 31.2%

Other Investors

Peak Sport ( the listed company )

Peak Investment

Peak Hong Kong

100%

100%

Outside China

In China

Peak USA

As at 30 June 2014

Xu’s Family

Shareholding Structure

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Page 32: Interim Results - TodayIR · This presentation may contain forward looking statements which are based on current expectations of the Company’s management about future events and

THANK YOU

Investor Relations Contact [email protected]

Peak Sport Peak Design

Official Weixin