1. New Yorks Virtual Incubation & Acceleration NetworkLinking global business and technology resources with innovators worldwide1pageIntercultural Competence:The key qualification for doing business inthe 21st centuryNovember 7, 2012

2. What is Culture?NationalityRaceEthnicityCulture is not only aboutGender Classit also includes:2page4| CEE s.r.o. 2012 Karin BrnnemannGenderDemographyRural vs.UrbanClassEducationPositionInterests..Consumptivevs. Investive 3. Some common myths about culture People from my country have the same culture, people fromother countries have a different culture Culture is only about nationality or race Learning the dos and taboos of a country or region is sufficientpreparation for working internationallyMyths and Mistakes3page4| CEE s.r.o. 2012 Karin Brnnemannpreparation for working internationally You should just adapt to the other culture(s)The single biggest mistake you can make in intercultural encounters:Different = Deficient 4. Why is Intercultural Competence Important for Entrepreneurs?Salesopportunities customers networks sales channelsResources suppliers materials / ideas / informationModern information technology and infrastructure givesentrepreneurs nowadays access to global markets:4page4| CEE s.r.o. 2012 Karin BrnnemannResources materials / ideas / information employeesCompetitors for markets for resources for employeesbut also:(Mathews & Zander, 2007) 5. Strategy developmentOrganizationPR & MarketingFinanceHuman ResourcesWhat is Intercultural Competence?H A R D S K I L L SStrategicCompetenceLeadership skillsDecision makingTime managementNegotiation skillsProblem solvingProcess ManagementProfessionalCompetenceInterculturalEntrepreneursCompetence5page4| CEE s.r.o. 2012 Karin BrnnemannS O F T S K I L L SChanging perspectiveTeam buildingInitiation of reciprocityMetacommunicationMetacognitionConflict resolutionLanguagesStyle switchingTolerance ofuncertainty/ambiguitySelf motivationCreativity & FlexibilitySource: Adapted from Bolten (2007).SocialCompetenceIndividualCompetenceCompetence 6. How Can Entrepreneurs Acquire Intercultural Competence?Intercultural Competence forEntrepreneursTraining(off-the-job)Coaching(on-the-job)The best results can be achieved with a mix of Training and Coaching:6page4| CEE s.r.o. 2012 Karin BrnnemannContents:General culturalsensitivity trainingInfluence of culture onthe Entrepreneursspecific businessIntercultural interactionmodels in projectsMethods:DistributiveInteractiveCollaborativeIntercultural coaching:Entrepreneur (and Team)Intercultural e-coaching:E-learningBlended learningInterculturalproblem solvingSource: Adapted from Bolten (2007). 7. Intercultural MindsetThe mind is like a parachute.It only works when its open.7page4| CEE s.r.o. 2012 Karin BrnnemannFrank Zappa 8. Thank you very muchfor your attention!8page4| CEE s.r.o. 2012 Karin Brnnemannfor your attention! 9. Bolten, J. (2007): Einfrung in die Interkulturelle Wirtschaftskommunikation.Vandenhoeck & Ruprecht.References9page4| CEE s.r.o. 2012 Karin BrnnemannMathews J.A., Zander I. (2007). The international entrepreneurial dynamics ofaccelerated internationalization. Journal of International Business Studies. 1-17. 10. About the PresenterKarin Brnnemann is a certified PMP and an Intercultural Expert. Born andschooled in Germany, she has so far lived in 7, studied in 3, worked in 20, andtraveled in 40 countries.Karin specializes in Consulting, Project Management, Training, and Mediation inglobal and intercultural settings, and has more than 25 years of experience inthe automotive, telecommunications, high-tech, logistics, and aerospaceindustries; from small and medium sized enterprises to Fortune 500 companies.Karin holds a degree in Business Information Systems, a diploma in HumanRights, and is currently pursuing an MS in Psychology.10page4| CEE s.r.o. 2012 Karin BrnnemannContact Details:Karin BrnnemannManaging Director4| CEE, s.r.o.www.4CEE.eukarin@4CEE.eu 11. About 4| CEE11page4| CEE s.r.o. 2012 Karin Brnnemann