Intercultural Communication• Prof Geert Hofstede cultural dimensions

• Small vs. large power distance• Low: Manager accessible/all have equal rights• High: Superiors are right/Inequalities accepted

• Collectivism vs. individualism• Low: “we”, group is important • High: “I”, my needs trumps the group

• Femininity vs. masculinity• Low: quality of life, sympathy for unfortunate• High: Need to excel, admiration for the successful

• Weak vs. strong uncertainty avoidance• Low: Flexibility• High: Stress, rules

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Hofstede cultural dimensions

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Hofstede cultural dimensions

Rating 1 - 100India

Czech rep Fin Nor Den Swe

Small vs. large power distance 77 57 33 31 18 31Collectivism vs. individualism 48 58 63 69 74 71Femininity vs. masculinity 56 57 26 8 16 5Weak vs. strong uncertainty avoidance 40 74 59 50 23 29

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Hofstede cultural dimensions

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Various approaches to avoid conflicts and misunderstandings• Define a common ground

• Establish communication channels that fit every culture

• Establish a conflict solving team culture

• Create awareness among team members and superiors

• If necessary, create processes and procedures

• Reference: geert-hofstede.com & www.torbjorngustavsson.com