interactive menu: personalizing the dining experience for everyone

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Interactive Menu: Personalizing the Dining Experience for Everyone Sarah Allen, Ellen Chisa, Michael Hughes & Hermes Taylor

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Interactive Menu: Personalizing the Dining Experience for Everyone. Sarah Allen, Ellen Chisa, Michael Hughes & Hermes Taylor. Why do we eat out?. Convenience Social Opportunity Personal Attention Choice. - PowerPoint PPT Presentation

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Page 1: Interactive Menu: Personalizing the Dining Experience for Everyone

Interactive Menu:Personalizing the Dining Experience for Everyone

Sarah Allen, Ellen Chisa, Michael Hughes & Hermes Taylor

Page 2: Interactive Menu: Personalizing the Dining Experience for Everyone

Why do we eat out?

• Convenience

• Social Opportunity

• Personal Attention

• Choice

Page 3: Interactive Menu: Personalizing the Dining Experience for Everyone

The interactive menu empowers users by adding personal attention and choice back into their dining experience.

Page 4: Interactive Menu: Personalizing the Dining Experience for Everyone

Meet Samantha

• 21 years old, junior in college

• Recently diagnosed gluten allergy.

• Lifecycle of someone with dietary restriction1. Safety2. Not being a pain3. Memorizer to Learner4. Refuse to Sacrifice

Page 5: Interactive Menu: Personalizing the Dining Experience for Everyone

Safety

• “How was I supposed to know licorice had gluten!?”

• “I get the waiter’s attention, look him in the eye and explain exactly what I can’t eat.”

• “I take Benadryl right away if I feel anything!”

Page 6: Interactive Menu: Personalizing the Dining Experience for Everyone

Addressing Safety

Page 7: Interactive Menu: Personalizing the Dining Experience for Everyone

Addressing Safety

Page 8: Interactive Menu: Personalizing the Dining Experience for Everyone

Not being a pain

• “I really don’t like having to interfere all the time.”

• “How can I tell them I can’t even drink normal beer?”

Page 9: Interactive Menu: Personalizing the Dining Experience for Everyone

Automatic Substitution

Page 10: Interactive Menu: Personalizing the Dining Experience for Everyone

Hassle-Free Ordering

Page 11: Interactive Menu: Personalizing the Dining Experience for Everyone

Memorizer to Learner

Page 12: Interactive Menu: Personalizing the Dining Experience for Everyone

Enhance, not Eliminate

Page 13: Interactive Menu: Personalizing the Dining Experience for Everyone

Refusal to Sacrifice

Page 14: Interactive Menu: Personalizing the Dining Experience for Everyone

Refusal to Sacrifice

Page 15: Interactive Menu: Personalizing the Dining Experience for Everyone

Demo