interactive media guide

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Application E-Learning

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Interactive Media Guide for Harry's Media Spot

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  • 1. Application E-Learning

2. E-Learning What is it? E-learning is the use of technology and web applications in education. E-learning can be lead inside and outside of a classroom, you can learn by yourself or with an instructor. It is a course most schools teach (sometimes known as ICT or Computer Studies) 3. Examples of E-Learning The Open University is the biggest from of ELearning in Britain. It uses distant learning to teach their students through written and audio materials, the internet and disc based software. 4. Film Trailers What is it? Film trailers are promotional advertising for films to be shown in the future Trailers feature short shots of the film and actors that are going to be shown. Trailers are created to attract audiences to the cinema. 5. Examples of Film Trailers The Hobbit Trailer http://www.youtube.com/watch?v=G0k3kHty oqc Man of Steel trailer http://www.youtube.com/watch?v=T6DJcgm3 wNY Drive trailer http://www.youtube.com/watch?v=_nCHr9Qt Mvs 6. Viral Marketing What is it? It is an advertising scheme which uses social media to spread branding awareness of a product. It utilises internet memes to spread its message. Named Viral Marketing because it spreads across the internet like a virus. 7. Examples of Viral Marketing In 2010 Old Spice launched the fasted growing online campaign ever, generating 6.7 million views in under 24 hours. Blendtec viral videos Will It Blend attempts to blend various items to show off the power of their product. 8. User Generated Content (Web 2.0) What it is? User Generated Content allows people to create new user experiences and platforms It includes the world of blogs, social media sites. The shift was to because web organisations wanted to let amateurs publish their own content. 9. Examples of Web 2.0 Facebook, MySpace, Google+, Reddit All social media sites are a part of Web 2.0 YouTube, Vimeo, Daily Motion Same with web video sites 10. Advertising What is it? Advertising is a business in which the company communicates with its audience to encourage, persuade and/or manipulate them into taking action. That action usually means buy their product. These days advertising is mostly used for brand awareness. 11. Examples of Advertisements Earliest forms of advertisements was in Eqypt, with sales messages and wall posters being found in Pompeii and Arabia. Here are some early posters for large scale companies 12. Virtual Reality Tours What are they? Virtual Reality tours usually consist of users logging into a website and taking tours across famous buildings Also used to show off houses to potential buyers. 13. Examples of virtual reality tours http://www.virtualfreesites.com/museums.re ality.html - This website lets you visit remarkable locations from Mount St. Helens to Egyptian Tombs http://www.britishtours.com/360 - This website lets you visit locations in and around London. 14. Games What are they From board games to video games, it covers a wide range of activities. Games are usually competitive activities but some video games can be played by yourself 15. Some examples of games Board games - Monopoly, Risk, Dungeons and Dragons, Game of Life, PayDay, Snakes and Ladders, Scrabble. Video games Battlefield, Fifa, Call of Duty, Payday: The Heist, Mass Effect, Elder Scrolls, Tomb Raider 16. Technology Digital Rights Management Systems (DRM) 17. DRM What is it? It is a controversial security feature publishers use to attempt to stop piracy online. DRM enables publishers to control their content, through restrictions and limits on copying or viewing. Many companies claim that DRM is necessary to fight online piracy, whilst consumers say it doesnt stop pirates and simply makes the product inconvenient for legitimate customers. DRM is most common in video games. 18. Examples of DRM Steam is a digital platform for video games on PC, it requires a first time setup which needs an internet connection which verifies the game. Most game publishers use this platform as it is the most popular amongst consumers. Until 2009 iTunes used to use a DRM which limited the song to be played in iTunes only, and could only be uploaded to Apple iPods/iPhones. E-Book readers use DRM that puts a limit to how many times a book can be copied to an e-book (Usually 3-5 times). In one instance of controversial DRM, amazon remotely deleted a selection of books from peoples libraries and came under heavy fire from consumers calling the move Orwellian. 19. Data Video Capture What is it? Data Video Capture is transferring memory of a video from one piece of hardware to another. It can be transferred in a variety of ways, from connecting cables to transferring them wirelessly through WiFi. 20. Examples of Data Video Capture Transferring a video from your phone to a computer through a cable is an example of Data Video capture. 21. Compression Compression involves taking pieces of data and encoding them to use fewer bits than the original, whilst keeping the data readable. They lower the size of the file by removing bits of information that cannot be seen or heard thus making the file smaller but still complete. 22. Examples of compression Converting a WAV file (lossless compression) to an MP3 (lossy compression) WAV files tend to be a lot larger because they contain all the original information. But MP3 files have pieces of information deleted making is smaller. 23. Streaming Methods What is it? To Stream refers to the process of receiving information, such as a video or music file before the entire file has been delivered. In this last mile, streaming has been possible due to higher bandwidth. The most popular form of streaming is through video games, with over 80 million people tuning in to streaming websites view players. 24. Examples of Streaming methods Twitch tv Netflix Spotify Love Film Internet Radio 25. Data Transfer Rate What is it? This is how quickly bits of data can be transferred from one place to another This transfer is often expressed in kilobits or megabits per second 1,024 bits = 1 kilobit (Kb) 8 kb = 1 kilobyte (KB) 128 KB = 1 megabit (Mb) 8 mb = 1 megabyte (MB) 1,024 KB = 1 megabyte (MB) 128 MB = 1 gigabit (Gb) 8 gb = 1 gigabyte (GB) 1,024 MB = 1 gigabyte (GB) 26. Examples of Data Transfer Rate Downloading a song from iTunes is a form of data transfer, the rate in which it transfers depends on your connection to the internet and the traffic of the website. 27. File Size What is it? File size if usually shown in kilobytes and megabytes and shows the size of a piece of hardware. The size of the file depends on how much data is placed inside and how often it is edited/used. 28. Examples of File Size Music, documents and picture files are usually shown in kilobytes and megabytes. Movies, video games and microsoft products are usually shown in gigabytes. 29. Aspect Ratio What is it? Aspect Ratio of an image describes the size of its width and height, usually separated by a colon. 30. Example of an Aspect Ratio The Aspect Ratio 16:9 could be 16 inches width by 9 inches high. Which is a common ratio for computer screens. 31. Media Players Media players are software which allows the user to view and/or listen to media they have stored on their hard drive. 32. Examples of Media Players iTunes Windows Media Player WinAmp VLC