R O H A Nrohan.uplap@gmail.com www.rohanuplap.com 916 .504 .1312 Sanfrancisco Bay Area, CA

User Experience

User-CentricInteraction Design

Design Strategy

I am a leader of Innovative, resourceful, results-driven design. 10+ years of hands-on industry and freelance experience.

Visualize the big picture, form strategic plans, and lead global initiatives focusing on enduring value and ROI.

Strong cradle to grave UX and UI design expertise, strategic guidance and experience driving projects to increase organizational effectiveness, system performance, and boost operational output.

Leading UX and product usability process with data visualization and analytical repository management for Applied Global Service group to design web and mobile dashboards to support Applied Business.

Prime focus on identifying audience and expectations by performing contextual inquiry and user interviews.

Verify relevancy of the product usability and its contents through user feedback on business logics.

Utilize paper prototypes and wireframes to structure the navigation pattern per user and business requirements.

Verify proper design execution through design specification and user testing.

Map system architecture using user scenarios and use cases.

Illustrator Photoshop InDesign After Effects PremiereXD(Basics), SketchAxure RP Pro 3D Max

HTML/CSSJavaScript AngularJSX-CodeSharepoint Tableau

AgileSCRUMDesign sprintWindows, imacOS

User ReaserchPersonas & scenoriosAffinity mappingWireframeUsability testingVisual DesignHeuristic EvaluationProduct Branding

APPLIED MATERIALUX Design LeadSanta Clara, CA

2016 - Present

APPLE INC.UX Design LeadSunnyvale, CA

2015 - 2016

Design for Apple sales-marketing and CRM system through end to end UX research methods such as user study, business workflows, concept wireframes, and usability testing for iOS and web-based B2B and B2C applications.

Led design sprint for mutiple micro products to support Xcode development.

Tranfered user workflow into an interactive navigation concept, by mapping information and producing high-fidelity visual mockups.

Ensured design fidelity in prototypes and final product by creating and delivering .CSS style specifications and icon/typographic assets.

SKILL SETS

EXPERIENCE

Design Skills Design Tools Development Management

U P L A P

Data visulization and UX intuitive design concepts for MS BU team by focusing on business goals, success metrics, relevant information.

Iterative design solutions with usability testing to provide business integration system for global audiance.

Provided a highly flexible hybrid design experience by showcasing UI features and controlls for analytical dashboards.

Coducted integrated business implementation review, and managed end user A/B testing and analysis.

MICROSOFT CORP.UX DesignerRedmond, WA

2014 - 2014

CENTURY LINKDesign AssociatesDenver, CO

2013 - 2014

HCL TECHNOLOGYInteraction DesignerHYD, India

2010 - 2012

MICROSOFT CORP. IDCInteraction DesignerHYD, India

MICROSOFT CORP. IDCInteraction DesignerHYD, India

Supported strategic planning for an inventory management system used by Century Link and OMNIVue, during the merger of these 2 companies.

Defined concept using storyboards, design scope exploration, and high-level interactive design prototypes.

Mentored the design team in product planning, creating concept wire frames, workflow, user research study, visual design also production training manuals.

Responsible for HCL and Microsoft RMP-MS IDC design deliverables and usability studies including user persona and scenarios, information architecture mapping, design specifications, templates, wire frames.

Assessed and analyzed design issues using the product testing or heuristics evaluation method to identify areas of improvement.

Designed a visually-rich user interface to view projects and resources allocation and timelines. Worked with Microsoft resource and project management tool (RPM).

THINK DESIGN STUDIOInteraction DesignerHYD, India

2010 - 2010

Redefined core information architecture and supported redesign of client application for improved scalability. Developed design mockups and incorporated brand identity through visual design and spatial components.

Designed and developed Microsoft Communicator IM high contract theme using visual ergonomics for visually impaired users.

Additional freelance and professional experience in the United States and India

Industrial Design Center, Indian Institute of Technology Bombay (IITB)

Led multiple design compitions and group activities, Event designer-2009 for http://www.inaplanetofourown.net

Certification Front End UI Design,Genesis Institute. Human Computer Interaction, IITB

Multiple Workshops and Modules

WorkshopsResearch As Design, dschool.stanford.eduTYPO DAY, IITBCaligraphy, IITB

Masters in Design

Priyadarshini Institute of Architecture and Design Studies,

Bachelor of ArchitectureEDUCATION

ACHIVEMENTS