interaction 2015: building a sense of community in an online world
TRANSCRIPT
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Building a powerfulsense of communityby Richard Millington
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most INTERNAL communitiesBecome ghost cities
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FORGETABOUTTECH
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unless you develop asense of community
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employee retentionKlein and D’Aunno (2006)White et al. (2010)
Barnes et al. (1998)
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increased productivityPrice (1985)Milliman et al. (1999)
Burroughs and Ebby (1998)
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Knowledge sharingArdichvili (2008) Chiu et al. (2006)
Sharat and Usoro (2003)
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membershipinfluenceneeds integrationEMOTIONAL bonds
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membership
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feel like insiders
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Create ABoundary
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demographicshabitspsychographics
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Demographics(who they are)
Habits(what they can do)
Age Sex Gender Location Income Job role
Knowledge Experience Skills Resources
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WhoAreYourTop100?
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We join the most exclusive groups we can
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APPLICATIONInstead ofRegistration
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Introduce RITUALS
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use their language
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Raise the barrier to entry
Use more rituals & traditions
Use common symbols throughout the community
Action Points
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INFLUENCE
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HIGHLIGHT GREATCONTRIBUTIONS
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Create STATUS-BOOSTING opportunities
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CONVERT ASKERS INTO EXPERTS
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ASK MEMBERS ABOUT THEIR EXPERIENCE & EXPERTISE
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Highlight good contributions
Create influential ‘status-boosting’ roles
Amplify the influence of members
Action Points
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shared emotional connection
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CREATE A NARRATIVE
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unique experiences
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celebrate small Victories
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SOLICIT SELF-DISCLOSURE
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promptmembers to share their fears
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push discussions to deeper levels
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STEAL POPULAR DISCUSSIONS
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Let members brag
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Initiate and highlight the most popular discussions
Encourage self-disclosure discussions
Allow non-essential/off-topic debates
Action Points
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INTEGRATION OF NEEDS
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RESOURCESSAFETYEFFICACYSTATUS
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INFORMATION-SEEKERSTHE PROBLEM WITH
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Satisfysocial needs
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INSTANT SOCIALISATION
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doingthinkingfeelingfearing
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Success BEGETSsuccess
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Focus on discussions over content
Prompt members to share what they’re doing, thinking, learning, or fearing upon arrival
Quickly remove elements which aren’t popular
Action Points