intensive twitter - session 1
TRANSCRIPT
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INTENSIVE TWITTER
@twatan
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@twatan
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@twatan
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The plan for tonight:Tell you who I amDefine TwitterLearn how to leverage Twitter forbusiness
Look at examplesPlay a game
@twatan
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If you have any questionsTweet them @twatanRaise your hand
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Who is @Twatan? Twitter + Natan = Twatan = Producer of
@ShortyAwards
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Lets define Twitter
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What is Twitter?
Oxford Dictionary: (of a bird) give a call consisting of repeated light tremulous
sounds.
talk in a light , high-pitched voice:
Example: old ladies in the congregation twittered
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What is Twitter.com?
Follow your interests Instant updates from your friends, industry experts, favorite
celebrities, and whats happening around the world.
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Who Tweets?
A small hard-core group (2.2%) have accounted for 58.3% ofall tweets, while 22.5% have accounted for about 90% of allactivity. (Sysomos 2010)
8% of Americans use Twitter, 25% of them tweet everyday(Pew Research 2010)
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Twitter for Business
You dont need to tweet.
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Twitter.com on business Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in
their products and services, gather real-time market intelligence and feedback,and build relationships with customers, partners and influential people.
From brand lift, to CRM, to direct sales, Twitter offers businesses a chance toreach an engaged audience.
But how?
CheckoutTwi0ersbusinesspage:
h0p://business.twi0er.com
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360is Twitter Whitepaper
Twitter is primarily for people not corporations 90% of tweets come from consumers Only 12% of consumer tweets mention a brand
Twitter is largely a reflection of everyday conversation But only 1% of consumer tweets that mention a brand are part
of a conversation with that brand
Downloadthefullreport:
h0p://www.36i.com/Twi0erWhitepaper
BRAND
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Promoted Tweets
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Business uses
Twitter is a real-time phone book that talksback to you
Twitter as a source of inside salesTwitter for market researchTwitter for customer serviceTwitter for town halls
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CheckoutTwi0ersdirectory
h0p://twi0er.com/#!/who_to_follow/interests
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Listorious
h0p://listorious.com
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WeFollow.com
h0p://wefollow.com
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Twellow
h0p://twellow.com
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@twatan
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@twatan
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@twatan
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Twitter for Sales Force
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Building leads and contacts
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Twi0er.comsearch
h0p://search.twi0er.com
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Customer Service
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http://bit.ly/ChatSched
@DavidSpinks
h0p://mashable.com/29/12/8/twi0er-chat/
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Create a Twitter Town Hall
Chose a time, topic and tagChose a formatLaunch the chat and promote it to your
community
Grow the chat by changing up the format,bringing in guests and promotingparticipants
@DavidSpinks
h0p://mashable.com/29/12/8/twi0er-chat/
@twatan
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Examples
No big brands
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ShortyAwards.com/categories
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My own example
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Travel
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Art
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Design
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Science
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Music
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NursingRonivinPagtakhan@ronnievinn
Ronivinisaclinicalinstructor&
nursinglecturerattheMAPUA
InsZtuteofTechnologySchoolof
HealthSciencesinthePhilippines,
andbeforethatwasaNursing
InstructorattheUniversityof
Manila.Hehas6yearsofteachingexperienceandhasservedasa
localboardexaminaZonreviewer
for5years.Hesaco-authorofa
publishedbookfornursingreview
ZtledNaZonalBoardExamReview
Notes.Ronivingraduatedfromthe
UniversityofthePhilippines,
ManilawithaBachelorofScience
inNursingandisnowworkingon
hisMastersofArtsinNursing
Thesis.Ronivintweetsabouthis
experiencesasanursingscholar.
Ma1hewBrowning
@Ma1hewBrowning
Ma0hewBrowningisCEOand
founderofYourNurseIsOn.com
anonlinehealthcare
communicaZonsplaormwhichofferstwo-way
messagesviavoice,SMSand
emailforreal-Zmeresponse
capture.Ma0hewworkedasa
RegisteredNurseinvarious
ConnecZcuthealthcare
faciliZesfor1yearsaer
receivinghisMastersdegreein
NursingfromYaleUniversity.
Sincethenhesbeenworking
onhisnursingstartupforthe
past6years.Ma0hewtweets
abouthealthcareand
technology.
@twatan
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Food
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Lets play a game
The ultimate ice-breaker
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Takeaways
Twitter is about conversationsTwitter is a free real-time directory for all
different kinds of peopleYou dont need to tweet to gain business
value from Twitter
If you are going to tweet, be genuine andtalk with people not @ them
@twatan
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THANK YOU!
@twatan
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Keep in touch! Questions?
646-528-7202@twatan
@twatan
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Sourceshttp://business.twitter.com/basics/what-is-twitterhttp://business.twitter.com/http://www.quora.com/What-percentage-of-Twitter-accounts-are-active-users-that-have-tweeted-at-least-once-
in-the-past-week-month?q=what+percentage+of+Twitter+users+tweet%3F
http://www.sysomos.com/insidetwitter/twitter-stats-2010/http://blog.360i.com/pov/360i-whitepaper-twitter-the-consumer-marketer-dynamichttp://wefollow.com/http://blog.360i.com/pov/360i-report-on-twitters-new-promoted-tweets-ad-platformhttp://www.twellow.com/http://appexchange.salesforce.com/results?type=Apps&keywords=twitterhttp://www.salesforce.com/crm/customer-service-support/social-networking/http://www.youtube.com/watch?v=0v7ffh5jVbQ http://mashable.com/2009/12/08/twitter-chat/http://bit.ly/ChatSched
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