intelsat_robertbarth.ppt
TRANSCRIPT
New 2006 Template - 1
Rob BarthSenior Marketing Manager- IPTV
IPTV World
April 18, 2007
New 2006 Template - 2
Intelsat-IPTV Case Study
• Goals
• Implementation
• Summary Lessons
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New 2006 Template - 4
Intelsat IPTV – Overview
• Service availability: March, 2007
• More than 200 SD video and audio-only channels (HD programming coming in next stage)
• Open Architecture – greater end-user equipment choice
• Fully Redundant Super Head-End equipment, facilities, and transmission systems
• State-of-art MPEG-4 encoding
• MPEG-2, MPEG-4/IP Satellite and Fiber distribution options
• Integrated Conditional Access System (CAS) with an open DVB interface
• 24 / 7 Video Operations Center (VOC)
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Goals and Objectives
• Upgradeable
• Expandable
• Flexible
• Open Interfaces and Architecture Design
• Versatile Processing and Distribution
Fixed antennae
ContentAcquisition
ContentProcessing
ContentShaping andTransmission Uplink
IA-8
Monitoringand
Control
Steerable antennae
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Upgradeable and Expandable
• Continuous Video Algorithm Upgrades
– SW updates
– HW module swap
• Modular Design
– No Throw-aways
• Future Applications
– Multi-stream encoding
– PIP Applications/Video Mosaics
– Multi-channel DVR/Video transfer to mobile phones
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1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Year
Vid
eo
Bit
Rate
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Open Interfaces and Design
• Content Acquisition
– IRD Authorization & Picture Quality
• Multi-Conditional Access System
– Common Scrambling Algorithm
• Advanced Modulation
– DVB-S2 provides flexibility and channel growth
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Versatile Processing and Distribution
• Satellite and Fiber Acquisition
• MPEG-2/MPEG-4/PIP Encoding
• Satellite and Fiber Distribution
Downlink
UPLINK
Downlink
DownlinkSteerable
SUPER HEADENDSYSTEM
200+ Channels
IFLMonitoring
andControl
PRIMARYMONITORING AND
CONTROL
DownlinkMonitoring
Alarms MonitorEquipment Control
IP MONITORINGAND CONTROL
LOCAL VIDEOCONTENT
ORIGINAL VIDEOCONTENT OVER
FIBER
CA CONTROL
RF
MOUNTAINSIDE
IFL
IFL
1. AMC-10 (135)2. Galaxy 1R (133)3. AMC 11 (131)4. IA-7 (129)5. Gal 13 (127)6. Gal 12 (125)7. Gal 10R (123)8. IA-13 (121)9. AMC 1 (103)10. AMC 4 (101)11. Gal 4R (99)12. IA-6 (93)13. Gal 11 (90.9)14 IA-8 (89)
270 In
270 In
270 I n
270 In
270 In
270 In
270 In
270 In
270 In
270 In
OC-3
OC-3
270 Out
270 In/Out
270 In/Out
270 Out270
Out
270 In
270 In/Out
270 In
2 X 270
Out
270 In/Out
270 Out
270 Out
2 x 270
In270 In
2 X 270 Out
270 In/Out
270 In
270s In/Out
270 In
TV-1s + 270s
270 In
4 X OC-3
2 x 270 I
n
2 X OC-3
4 X OC
-3
2 X OC-48
OC-48
270 In
2 X OC-48270 In/OutCBS
ESPN
The Switch
Yankee
270 Out270
Out2 X 270
In
270 In Fenway Park
NESN
WSBKTD Bank North
Boston
New Y o
r k
OC-12
Ascent Media
270 In
TV JapanTurner
4 X OC-3 + 2 X DS-3
Washington
2 X OC-3
Rainbow
Mountainside
2 X OC-3
Riverside
TV-12 X OC-3
DS-3
270 In
TV-1s + 2
70
SBTN
KDDI
GlobecastAndrita
AT&T Hub
27 0 In
1 Wilshire
Los Angeles
2 X OC-12
Denver
Altitude TV
DS-3
Denver
2 X OC-3
Comcast
HDnet
270 In Coors270 InPepsi Center 2 X 270 In/Out
2XAnalog in/outAVOC
2 X OC-48270 In
RFK
Philidelphia270 In
Citizen’s Bank Park
270 InDodgers
Eurovision
270 In
Angels
Jacobs Field
Cleveland
270 In
SBC Hub
Detroit
270 In
270 In
US Cellular
Wrigley FieldChic
ago
270 In
2 X 270 In
AT&T Park
McAfee Colliseum
San FranciscoNAPA
San Diego
270 In
Petco Park
DS-3
MediaFloPhoenix
270 InChase
Dallas
Ameriquest
Houston
Minute Maid Park270 In270 Out
Fox Sports
St Louis
Busch Stadium
270 In
Orlando
TD Waterhouse
27 0 In270
In
Turner Field
Atlanta
Ellenwood
2 X OC-3 EchoStar
270 In
Safeco Field
Seattle
DS-3
OC-48
Los Angeles
Crawford
Georgia Superdome
Baltimore
Camden Yards
270 In
HSBC Arena
Buffalo
New Jersey
CBS
270 Out
Media Comm
Charlotte
Comcast
BrownsWKYC
Nine Systems
ESPN
New Have
n
NBAE
The Switch
270 In
SBC Hub
Milwaukee
Miami
Dolphins Stadium270 In
Tropicana Field
Tampa
Turner
Eurovision
Verizon CenterComcastWDCA
FedEx
Lincoln Financial
Comcast
270 In
Cincinnati
Great American Ball
Columbus
Nationwide Arena
The PondRaleigh
RBC Center
Joe Louis Arena
Bankatlantic Center
270 In
Xcel Energy Center
Minneapo
lis
Nassau Coliseum
Glendale Arena
270 In
Pittsburgh
Mellon Arena
HP Pavillion
Savvis Center
St Pete Times Forum
MSG
New York
Mclean
Frankfurt
Salt Lake City
• GSX Fiber Net
– Layer 2 Transport
– IP Multicast to any node
– QoS Management
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Implementation
• Vendor Products
– Content Acquisition
• Frame Synch – A/D 12 bit converters
– Encoding Equipment
• Simultaneous MPEG-2/MPEG-4 encoding
– Modulation Equipment
• DVB-S2
• 16 QAM
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Summary Lessons
• Value of an Open Design
– STB/MW/CAS Choice
– Larger Market Share
• Technical Challenges
– Signal Quality
– Audio Support (multiple standards)
– Operations and Support
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The open architecture is spawning an expansive eco-system of partners
Platform Hardware
Conditional Access
Middleware IntegratorsReceive Equipment
Rights Holders
Avail Media
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Intelsat IPTV Content Acquisition
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Intelsat IPTV MPEG-4 Processing
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Intelsat IPTV 24x7 Monitoring
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Intelsat IPTV 200 Channel Uplink
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Coding Rate Improvements
MPEG-2Encoding
StatisticalMultiplexing
Enhanced MotionEstimation
Pre-processing
Multi-PassMPEG-4AVCEncoding
HighDefinition
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1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Year
Vid
eo B
it R
ate
MPEG-4 AVC
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