Intelligent Shoe Cabinet

Why design it?

Marketing target

The core of product

4P’S

Distribution

Catalogue

Why design it?Shoe cabinet nowadays with

monotonous, only used for implantation of shoes.

Shoes are easy to rotten and easy to dirty and clean trouble, people are busy working, no time to often wash shoes.

The product is novel, less competition.

Marketing target

FamilyStudent dormitory

The core of product

Make life more easy and convenient

4P'S

Product

Promotion

Price

Place

Productbrand positioning ： intelligent shoe cabinet, products appearance are beautiful and fashion

product function: kill germs 、 remove peculiar smell and dust for shoes automatically

kinds ： different sizes, different layers, different colors

Place

agent

specialty store

market

order online

• broaden distribution channel ,increase quantity of sale

• set up brand image, enhance brand influence and improve product visibility

• conduct a comprehensive product line and set up complete sales network

• convenient and efficient

Price Perceived-value pricing method: according t

o consumer's perception of products to confirm the price that consumers can accept, and then calculate operating costs and profits, finally make sure the retail price and wholesale price of the products.

Demand differential pricing method: customers’ consumption levels are different and they have different demands, according to different requirements make different prices.

• different models, different prices

Small 100-150RMB

Middle 200-250RMB

Large 300-400RMB

Promotion

Advertising

The sales promotion activity

The after-sales service

Advertising Advertising can be divided into

offline advertising and online advertising

• The way of online advertising are the Internet, TV, blog, microblog, micro letter, QQ, etc

• Offline advertising approaches are product of conference, store sales display products, distributing leaflets, paste posters,etc.

we will shoot a video about our products, on youku, tudou and other video sites, let more users have the opportunity to understand our products. This short film will be in the form of advertising video in some programs broadcast advertising period, tell the customer, we have such a product, to show the advantages of this product, function and characteristics.

The sales promotion activity

When new products emerging, need some big discount to attract the consumers to buy, so you can sell products gradually. Therefore, there will be three types of sales promotion.

the discount sales promotion activity

gift in sales promotion activity. campus promotion activity.

The after-sales service

We will implement the unconditional return within 7 days, one year free warranty. We will according to the regulations of the "three guarantees" for the customer's shoe cabinet to return and warranty service. We will set up an after-sale service team so that can solve any problem immediately.

DistributionBrand website

Set up shop

The student agent for the sale

• Brand website: will we have a mobile shopping online, customers can never leave home can buy our shoe cabinet, through the mobile market, customers can browse products related information in the mall, after confirm the order for, will we have a special freight door to door, cash on delivery.

• Set up shop: we will set up a certain store where customers can one-time learned about our shoe cabinet.

• Moreover, we will give some scattered wholesale distributor to sale .

• Also, we will cooperate with shopping malls, which our shoe cabinet are displayed in each big market of electronic products has display,

• customers can anytime, anywhere can see our shoe cabinet in every supermarket, can buy to our shoe cabinet.

• The student agent for the sale ： In the campus, students more easily between communication, therefore, can be through the communication between students, promote our shoe cabinet, increase the sales of shoe cabinet.

THANK YOU BY GROUP 11