Intelligent Engagement3 – 5 December 2019 | Barcelona

#VECMS

Bastien Mauclaire Rohan PooleDirector, CRM Product Management Director Commercial Strategy

Pharmacy Sales Execution with Veeva CRM

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Winning at Pharmacy

Presence

Recommendation Visibility

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Intelligent Engagement

Marketing

Service

Medical

Sales CRM

MarketAccess

Analytics & IntelligenceCrossix | Align | Nitro | Andi

ContentPromoMats | MedComms

DataOpenData | Oncology Link | Network

3rd Party Data

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Functionalities Shared Across Roles

Territory Management

Account / Stakeholder Mgt. Scheduling Interaction

Planning Execution Insights

Sales Rep MSL KAM Pharmacy Rep

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Core Capabilities for Pharmacy Sales

InventoryMonitoring

Photo Capture/Tagging

Planogram Monitoring

Continuous Data Collection

Recommendation - CLM

Surveys

Sales Contracts

Listing Contracts

Contract Negotiation Signature Capture

Planograms

Pricing Engine

Order Splitting

Order Entry

CLM-assisted Orders

Order Receipts

Order & Pricing API

Embedded Insights

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Devices

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Review insights Dashboards

Check updates on Home Page

Plan hisroute

A Day in the Life of a PharmacySales Rep with

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PlanningVeeva CRM MyInsights Territory Visualisations

• Review your KPIs in real-time

• Actionable insights

• Within context

Call Routing

• Visualise your itinerary of the day

• Adjust and optimize your plan

• Reshuffle calls

Check updates on Home Page

Plan hisroute

Schedule Calls with your target accounts

Executes a Store Check

Reviews KPIs

A Day in the Life of a PharmacySales Rep with

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Encourage consumer to select your product at the point of sale

Drive store revenue through category management

Track merchandising activity targeted by store demographic

Measure compliance to store or key account objectives

Store Check

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Live automated product recognition

• Detects

• Identifies

• Counts product facings

Integrated with Inventory Monitoring

On iOS Pro Devices

Automated Store Check Efficient data collection through technology

Check updates on Home Page

Plan hisroute

Schedule Calls with your target accounts

Executes a Store Check

Reviews key KPIs

Arrange shelves

Train pharmacists

Report competition actions

A Day in the Life of a PharmacySales Rep with

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E-detail to Order

• Detail

• Educate

• Train

• Sell

Support Negotiation

• Bi-directional navigation “Order to e-detailing”

Detailing & Training

Check updates on Home Page

Plan hisroute

Schedule Calls with your target accounts

Executes a Store Check

Reviews key KPIs

Arrange shelves

Train pharmacists

Report competition actions

Proposes sell-out actions

Negotiates an Order

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A Day in the Life of a PharmacySales Rep with

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Order Management

• Powerful Pricing Engine, Online, Offline, API

• Multi-channel enabled

• Delivery Splitting

• E-Detail Driven Orders

• Store Check Driven Orders

Contracts

Insights

Selling

Review Insights dashboards

Check updates on Home Page

Plan hisroute

Schedule calls with your target accounts

Executes a Store Check

Arrange shelves

Train pharmacists

Negotiates an Order

Reviews key KPIs

Report competition actions

Proposes sell-out actions

Reviews what’s next tomorrow

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A Day in the Life of a PharmacySales Rep with