Unit 1Activities

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Sony develops and manufactures electronic goods.Citibank offers banking services.Nike designs and manufactures clothing.AOL provides internet services.Wal-Mart sells food and drink.Toyota designs and manufactures carsMicrosoft designs, develop, and sells IT software

General Electric

GE is a diversified technology, media and financial services company. The company mission statement is to create products that make life better: from aircraft engines to industrial machinery to insurance, medical technology, television news and plastics. GE operates in more than 100 countries and employs more than 300,000 people worldwide.

Reading 1 p. 81234

Move over game boys

Lynn Robson is a co-founder of Frognation. The company creates soundtracks and designs and translates Japanese video games for the UK market. With her partners in Tokyo and her international team of designers and developers, Lynn creates the video games that thousands are playing today. Lynn runs the UK office of Frognation, while her two business partners run the Tokyo office. Her Japanese computer system, and, of course, email make it possible to work across borders and time zones.creates soundtracksdesigns andTranslates Japanese video games for the UK markets.runs the UK office

Frognation represents producers with great game ideas and helps them to sell their ideas to Sony or Nintendo in Tokyo. Once the games go into development, Lynn and her team provide advice on everything from the music soundtrack and graphics to the game programming and characters. The results is a new kind of videogame, created by artists, which provides exciting game play.Frognation represents producers with great game ideas and Helps them to sell their ideas to Sony or Nintendo in Tokyo.provide advice oneverything from the music soundtrack and graphics to the game programming and characters

Cultural understanding is important. When she is in meetings in Japan, Lynn gives advice on what will work in both countries. In the West, Lynn becomes the Japan expert, giving clients information about Japanese culture. When her Japanese partners come to meetings in the UK, Lynn helps them to present their ideas in the best way, and tries to avoid any cultural misunderstandings.

gives advice onwhat will work in both countriesgives clientsInformation about Japanese culturehelps them to present their ideas in the best way

Video game sales are sky-rocketing at the moment. There are thousands of opportunities to build careers in the videogame industry, but women dont often consider gaming as a career.Today most videogames are created by men, and for men. So it is no surprise that almost all videogames are either sports games or shoot-em-ups.With more women like Lynn joining the videogame industry, however, things could change.

Lynn Robson is a co-founder of Frognation. The company creates soundtracks and designs and translates Japanese video games for the UK market. With her partners in Tokyo and her international team of designers and developers, Lynn creates the video games that thousands are playing today. 1:TWhat does Lynn Robson do?Did Lynn found Frognation alone?What does Frognation do?

Lynn runs the UK office of Frognation, while her two business partners run the Tokyo office. Her Japanese computer system, and, of course, email make it possible to work across borders and time zones.

2: FDoes Lynn mainly work in Japan?What helps her work possible?How many people run Frognation?

Frognation represents producers with great game ideas and helps them to sell their ideas to Sony or Nintendo in Tokyo. Once the games go into development, Lynn and her team provide advice on everything from the music soundtrack and graphics to the game programming and characters. The results is a new kind of videogame, created by artists, which provides exciting game play.

3:Fthem1. What does them line 2 refer to?2. Is Lynn responsible for only the sound effects in producing games?

Cultural understanding is important. When she is in meetings in Japan, Lynn gives advice on what will work in both countries. In the West, Lynn becomes the Japan expert, giving clients information about Japanese culture. When her Japanese partners come to meetings in the UK, Lynn helps them to present their ideas in the best way, and tries to avoid any cultural misunderstandings.

4:TthemIs it true that Lynn doesnt know anything about Japanese culture?What does them refer to?Why does Lynn have to help them present their work?

Video game sales are sky-rocketing at the moment. There are thousands of opportunities to build careers in the videogame industry, but women dont often consider gaming as a career.Today most videogames are created by men, and for men. So it is no surprise that almost all videogames are either sports games or shoot-em-ups.With more women like Lynn joining the videogame industry, however, things could change.

5:T6:THow is video games industrys situation now? According to this paragraph, what is the writers opinion on career of gaming?What does the writer expect the future of the video games?

Reading 2, p 9Company activities: creates soundtracks, designs and translates Japanese video games for the UK market; represents producers with great game ideas and helps them to sell their ideas to Sony or Nintendo in Tokyo; provides advice on everything from the music soundtrack and graphics to the game programming and characters.

Lynns Activity:Runs the UK office; give advice on what will work in both countries; give clients in the West information about Japanese culture; helps Japanese partners present their ideas in the West

eadbc

accountant artistbankereconomistengineermusician

advisorrepresentativeassistantmanagement consultantsoftware developerfilm producer

She works in a library. She is a _________.Somchai works at the construction site. He is a construction _________.He drives the airplane for an airline. He is an airline __________ .He works in the hospital and with the help of nurses he treats many patients. He is a ______________.He plays music well. He can be a good ______________.He helps some engineers to design the buildings and architecture. He is an __________________.He carries mails, letters and parcels to people at home or at work. He is a ______________ or ___________________.librarianworkerpilotdoctormusicianarchitectpostmanmail carrierextra

Present Continuous and Present Simple

Present Continuous: Subject + is/am/are + v+ing

Present Simple: Subject + V1(s/es) Verb + s/es when the subject is third person singular (he/she/it)

bcadLanguage check

Language check

startsgiveam giving/m givingstayare beginningare refusingare demanding

Listening 1 P. 12Many companies employ teams who work together across borders and time zones. We call them virtual teams because they communicate almost entirely by email. Modern technology makes communication very simple and fast but there can be problems. There is a big risk of misunderstanding. With team members speaking different languages and belonging to different culture, small problems can become big problems.Advantagedisadvantage

Listening 1.1, p. 12 Advantage: Communication is very simple and fast.Disadvantage: There is a big risk of misunderstanding, small problems can become big problems.

Listening 1 part 2

When you work together in a virtual team, you have to know and trust each other. Its important to build a relationship. When you join a virtual team, write an email to the others to introduce yourself. Tell your colleagues about your job, your work experience, your interests.When you write an email, dont just focus on work. Make conversations ask about the weather or mention something that is going on at the moment.

Tell colleagues about yourself

You need to explain things clearly to make sure there is no chance of misunderstanding.If you have to say something negative, be careful. Remember, you cant smile in an email. A written message can sometimes seem very strong to the other person. Using polite phrases helps a lot!When you often write to the same colleagues, you usually develop an informal, friendly style. But if you write to people in business that you dont know well, you need to be more formal.If there is a problem, explain it carefullyUse polite phrases

/Email A follows Annas recommendations.

ddabcc

Listening 2 p. 13Olaf: Im a systems developer and I work for a finance company. Im responsible for our website and managing the IT systems. But I also develop new systems for the future.

Rania: I work as a project manager for a travel company we help hotels to develop websites. My role is to meet clients and find out what they want from their website. Then I prepare a proposal and present it to them

He is responsible for the website and developsnew systems for the future.

She also finds out what clients want, prepares proposals and presents the proposals to clients.

Da The: Im a lawyer and I work for a mobile phone company. We make deals with companies to supply parts and services. My main role is to check the contracts with suppliers, but I also negotiate new contracts.

Jaana: Im an accountant at a Finnish paper manufacturing company. We make the paper for magazines. Im responsible for payments to suppliers. I check the invoices from suppliers and send the payments.

He also takes part in negotiations for new contracts with suppliers.

She checks suppliers invoices and sends them their payments.

Listening 2 1 p. 13OlafSystem developerFinance HouseManages IT systemsRainProject managerTravel companyMeets clients

Da TheLawyerMobile phone companyChecks contractsJannaAccountantPaper manufacturerDeals with payments

OlafHe is responsible for the website and develops new systems for the future.

RaniaShe also finds out what clients want, prepares proposals and presents the proposals to clients.Da The He also takes part in negotiations for new contracts with suppliers.JannaShe checks suppliers invoices and sends them their payments

Olaf Im a I work for Im responsible forRania I work as a for . My role is to ..Da The Im a I work for My main role is to .. Janna Im an Im responsible for

Writing focus: EmailDecide who you are.Every time you start to write, you need to ask yourself two questions:a. What is the purpose?b. Who am I writing to?Look at the section on Emails on p.6 of the Style guidea. Greetingb. Messagec. Closing phrased. NameStart with the most important information

What style should the email be written in?What words and phrases might be appropriate in your email?