intelligent business, unit 2

7/27/2019 Intelligent Business, Unit 2

http://slidepdf.com/reader/full/intelligent-business-unit-2 1/28

Unit 2 Data



b c a



Listening 1 p. 16 Amy: Hello. I’m Amy. I work in the sales

department and I manage customer data. I keeprecords of customers. We have a file for each

customer with their name, address and order

details. But I also store details about their buying

habits. What are their likes and dislikes? Howoften do they order and so on. And I enter all this

in the customer database. We use the information

when we want to send special offers to differentgroups of customers. 1



Bob: I’m Bob and my job is to research the

market. I try to answer three questions. One: how

many consumers are there in the market? Two:

who are they? And three: what do they want? We

collect a lot of data about the people who browse

our website. But we also use surveys and other

methods. I write reports to help the marketingteam develop their strategy.

2

3



Carla: My name is Carla. I work as a buyer. I

always try to find the best products at the bestprice. Of course, we have our regular suppliers.

But I also search for new products, new

suppliers and special offers on the Internet. I use

different search engines and I update our fileswith the new information.

4

5



Listening 1.2 p 16

1. For when the company wants to send special offers

to different groups of customers.

2. How many consumers are there in the market? Who

are they? What do they want?

3. The marketing team.

4. A buyer; she tries to find the best products for the

best price.

5. No-she searches for new products and suppliers.



Page 16

keeps enters

browse uses

updates



Reading p. 17

A cookie is a small file that company can send toyour computer when you visit the company’s

website. It tells them a lot about your browsing

habits. Using the web without them is nearly

impossible. DoubleClick, an advertisingcompany, has agreements with over 11,000

websites and maintains cookies on 100 million

users to get information about them for marketing.

1 No hiding place

1. What is a cookie?

2. What are the advantages of a cookie for advertising

companies?

3. How do advertising companies get information of customerseasily?

They leave cookies in their computer.



Offline, the story is the same. When you turn on

a mobile phone, the phone company canmonitor calls and also record the location of

the phone. We use more and more electronic

systems for tickets, and for access to

buildings. It is becoming common for employers to monitor employees’ telephonecalls, voicemail, email and computer use.

2

1. Aren’t we monitored if we don’t use the internet?

2. Do employees feel free to use company telephonefor personal reasons? Why or why not?



The use of video surveillance cameras is also

growing. Britain has about 1.5 million cameras

in public places (for example, airports,shopping malls and public buildings). The

average Briton is recorded by CCTV cameras

300 times a day. With digital cameras we can

collect, store and analyze millions of images.

2

1. How many video surveillance cameras does

Britain have?

2.How often is the average Briton recorded by

CCTV cameras?3.What can people do with digital cameras?



New technology offers substantial benefits – more

security against terrorists and criminals, higher

productivity at work, a wider selection of products,more convenience. We are ready to give more

personal information because we want the

benefits.

4

1. What is the main idea of the paragraph?

2. Why do we give our information to each company or

website?3. What do the benefits refer to?

4. Security against terrorists and criminals, higher productiveat work; a wide selection of products, and more convenience



But all this monitoring generates a mountain of

data about us. Surveillance is everywhere in our

society, often without our knowledge. Mostpeople hate the idea but they don’t know how tostop it.

5

1. Do we know all the time that we’re monitored?

2. What does the pronoun it in the last line refer to?

5. They hate the idea but don’t know

how to stop it.



d h

e

a

g

c

f b

Vocabulary 1.2, p 18



search engine keyword click website

screen online shopping

password



Huge, millions, a mountain of substantial, wide, enormous A bit of, a few, tiny, a fraction



b e d a

c



Listening 2

1. 4,542 2. 1.5 minutes

3. 2.7 4. 2,430

5. 1,395 6. 57

7. 31



structure

categories

categories

files

access

front

up-to-date

Delete

Review



C

U C

C

U U

C

U C

C



countable nouns g

countable nouns

c

both

(b)

uncountable nouns

countable nouns

uncountable nouns

countable nouns

countable nouns

uncountable nouns

countable nouns

h

i

e

J

a

f

d



some

any

some

any

a

much

a lot of a lot of

many



About 30 per cent

Track 09

about 600 million about 30 per cent

just under 200 million / 190.91 million over 25 hours a month

http://e/Track09.cda

http://e/Track09.cda



1 2

3

4



Dilemma and Decision Task 1: Possible questions

1. How many people have access to the Internetin India?

2. Where do they usually use the Internet?

3. Who uses the Internet?

4. What do they use the Internet for?5. Are there any technical problems?

6. Do they use credit cards to pay for goodsonline

7. Is there any competition from other onlineauction companies in India?



Write it up Writing Focus

1. Decide who you are

2. Every time you start to write, you need to ask

yourself two questions

a. What is the purpose of this piece of writing?b. Who am I writing to?



3. Look at the section on Reports on p. 18 of

the Style guide. Notice the suggested

structure of a report:Title:

Introduction

Key points, in sectionsConclusion/Summary

4. What style should the report be written in?

5. What phrases might be appropriate in your report?

intelligent business, unit 2

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