intelligence: getting the problem or decision statement right
TRANSCRIPT
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8/14/2019 Intelligence: Getting the Problem or Decision Statement Right
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2/19/2007 1
Intelligence:
Getting the Problem orDecision Statement Right
Who shouldbe involved?
What is theproblem ordecision?
What do I
want toaccomplish?
Who shouldbe involved?
What is theproblem ordecision?
What do Iwant to
accomplish?
DisturbanceProblems
Entrepreneurial
Problems
Posing the right
problem ordecision driveseverything else!
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2/19/2007 9The case of the struggling west coast port 2/19/2007 10
Initial Problem Statement:
How can we get the union torelax some of its moreobstructive rules, in exchangefor increased wages andbenefits.
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New Problem Statement:
How much can we afford to paythe union in a one-timesettlement to have all the workrules dropped?
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To be sure you get the rightproblem statement . . .
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Use out-of-the-box thinkingDefine the Problem
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MindGrip write downthree 2-wordstatementsthatdescribe it
select thewords thatbestrepresentthe preciseproblem
write new,optimal &effectivestatement ofthe problem
Then refine &
improve theinitial problemdefinition
Problem
DiagnosisStep by StepProcess
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1. Ask whattriggered it
2. Question
constraints
3. Identify essentialelements
4. Understanddependencies
5. Establishworkable scope
6. Gain insight
from others
7. Reexamine asyou go
8. Maintainperspective
Refine and Improve It Identify Boundaries
How to design a headsetto replace the phone?
BoundaryExamination
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Write down an
initialstatement ofthe problem
Underline keywords
Examine eachkey word forhiddenassumptions
Redefine theproblem in abetter way
Elaboration MetaphoricalThinking
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Problem Reversal
Ask Questions
Mind Focus
Why?
Why?Why?
Why?Why?
Mind Stretch
Mind Stretch
Why is it necessary?
Mind Stretch
Where should it be done?
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Mind Stretch
Who should do it?
Mind Stretch
When should it be done?
Mind Stretch
What should be done?
Mind Stretch
How should it be done?
Substitute
Rearrangeor
Reverse
EliminatePut toOtherUses
Modifyor
Magnify
Adapt
Combine
SCAMPERing
Problem/Decision
Substitute
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Magnify orModify
Combine Adapt
Magnify orModify
Put to other uses
Eliminate
Rearrange or Reverse
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Make sure your problemstatement is . . .
Not too
narrowlydefined
Not overly
broad
Does not include potential alternatives
Framed as anopen endedquestion . . .
not as a yes /no question.
Think abouthow you will
frame yourproblem
statement foryour personal
decisionproject