intel social computing & sustainability issues
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Social Computing & Sustainability
Liam KeatingDirector,
APAC SMG IT Operations
This presentation is for informational purposes only.
INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
BunnyPeople, Celeron, Celeron Inside, Centrino, Centrino logo, Core Inside, Dialogic, FlashFile, i960, InstantIP, Intel, Intel logo, Intel386, Intel486,
Intel740, IntelDX2, IntelDX4, IntelSX2, Intel Core, Intel Inside, Intel Insidelogo, Intel NetBurst, Intel NetMerge, Intel NetStructure, Intel SingleDriver,
Intel SpeedStep, Intel StrataFlash, Intel Viiv, Intel vPro, Intel XScale, IPLink, Itanium, Itanium Inside, MCS, MMX, PDCharm, Pentium, Pentium Inside,
skoool, Sound Mark, The Journey Inside, VTune, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2008, Intel Corporation. All rights reserved.
Intel - Public
Agenda
� IT@Intel
� Social Computing
� Sustainability
Intel - Public
IT@Intel- Straight Talk with Intel’s IT Leaders
Learn more about Intel IT’s operations and best practices in strategic focus areas:
– Mobility and wireless
– Data centers and servers– Data centers and servers
– Client management
– IT business management
– Sustainability
– Virtualization
– Cloud computing
www.intel.com/it
IT@Intel- Sharing our Best Practices and Experiences
Content EventsCustomer Meetings
Social Media
Engage and communicate with Intel IT experts on the Open Port IT Community
Open, peer-to-peer dialogue with Intel IT experts
• Data Center Summits
• Client Summits• CIO Workshops
• Industry events
• White papers• Videos• Presentations• Webcasts
Visit www.intel.com/IT or Contact your Intel Representative
Meetings
Intel IT Operations Environment
� Intel’s IT employees: 5,700 � IT sites: 66 in 28 countries
� Who do we support?� Employees: 83,000 in 150 sites
� Data centers: 97 worldwide
� ~80% client mix to mobile� ~80% client mix to mobile
� 6,300 wireless access points
� 148 million e-mail messages per month
� >90% adoption of IM
� 18PB of storage capacity
� 989 terabytes backup data per month
� >35 million Telephony min/month
Copyright © 2009, Intel Corporation. All rights reserved.
Some Perspective….Keep Your Scary Software Out of the Workplace!
� 1994– Email has no place at work
� 1996– Internet access has no place at work
� 1998– eCommerce is too high a risk for our company– eCommerce is too high a risk for our company
� 2002– Instant Messaging has no place at work
� 2005– Social Software has no place at work
Intel - PublicSource: Go Big Always
The Perfect StormEnvironmental Pressures Converge on the Enterprise
Face of Our IT Workforce is Changing
Gen Y“Connected” Gen Y entering & demanding new ways to work
Baby BoomersKnowledge exiting with retiring workers
Consumerization of IT
TechnologyEmployees using newer technology at home - demand same at work
“Identify the future that has already happened” –Peter Drucker
Intel - Public
Intel IT DefinitionWhat is the Social Enterprise?
Enterprise Social Computing:
– The next generation of online collaborative technologies and practices that people use within the enterprise to share knowledge, expertise, experiences and insight with each other.
Enables:
– Improvement of sharing, discovery and aggregation of information
– Finding experts fast
– Expanding network & enhance career development
– Aiding real-time collaboration
– Sharing innovative ideas
– Building community
Intel - Public
Traditional Enterprise
Enterprise Social ComputingCatalyst for Business Transformation
Traditional Enterprise Information Workforce
� Distributed
� Content repository focused
� Corporate Centered
� Individual/Small Group Wisdom
� Unknown Knowledge
Social Enterprise 2.0
� Aggregated
� Content user generated
� Employee Centered
� Transparency
� Wisdom of Crowds
� Six Degrees
� Tacit Knowledge
Intel - Public
Where is the business value?
Key challenges we are addressing
– Work more effectively over time & distance
– Engage the Gen Y worker
– Connect & engage employees to make Intel feel “small” - tackle feelings of isolation
– Mitigate impact of a maturing workforce
– Improve speed of finding relevant information & people
Focus on People –Make them more effective at what they do
Intel - Public
The Train is Coming:Steps to Get Ahead
Explore– Start using the tools– Consider the cost of inaction– What are the silos?
Act– If IT doesn’t act quickly, somebody else will– Identify “low-hanging” business value– Identify “low-hanging” business value– Shop for a suite of tools, not disparate solutions– Integrate tools into business processes– Conduct security, risk and privacy assessment early– Document “Terms of Use” policy that align with current
code of conduct
Nurture– Don’t deploy and walk away– Provide training to facilitate “ways to collaborate” behavior change– Show “what’s in it for me?”– Leverage business partnerships
Intel - Public
Sustainability- The Challenge!Consume less Resources, Emit less Waste through sustainable
Intel Confidential
www.intel.com/it13
Consume less Resources, Emit less Waste through sustainable IT Practices
� IT Sustainability is the study and practice of using information and computing technology
resources, in a manner that supports the planet indefinitely.
� Sustainability is achieved through reducing total consumption, actively reusing and recycling
resources and by utilizing efficient technologies to improve performance.
Intel IT’s Approach
� Develop a cohesive strategy that addresses consumption and
Intel Confidential
www.intel.com/it14
� Develop a cohesive strategy that addresses consumption and
waste while creating a sense of urgency across IT.
� Establish our Roadmap and Baseline measurements.
� Set challenging goals with action plans to address
sustainability.
� Measure, monitor, and raise the bar.
IT Sustainability Program Office
Develop & Deliver Sustainability Metrics
Drive IT Project & Innovation Portfolio
Strategy Development & Education
Eco-Tech, Employee & Community Alignment
Platform Design Team, Opportunity & Input
Industry Leadership
Framework & Descriptions
DataCenter
Office & Productivity
BusinessCapabilities
IT for Buildings
Responsible SourcingReduce Consumption
Responsible Reuse, Recycle and Disposition
Energy
Water
Supplies
Co
nsu
me
less R
eso
urc
es
e-Waste
Waste Water
Em
it L
ess W
aste
Compliance: Data & information to meet global regulations & standards
Technology, Innovation: New tech to improve sustainability & Intel platforms
Education, Comm’s & Decision Making: TPOV, IT Sustainability Principals
Industry Influence: Share best known methods to influence industry
Measurements: Baseline metrics & goals for resource & waste reduction
Transport
Buildings
Software
Hardware
Co
nsu
me
less R
eso
urc
es
Water
Carbon
Office Waste E
mit L
ess W
aste
Opportunity: Data Center Optimization
2004�5.1M bops�6 Racks�126 Servers�240 Sq ft�48 kW
2008�5.1M bops�1 Racks�17 Blades�40 Sq ft�6 kW
Annual
Source: Intel internal measurements, January 16, 2008. Performance comparison using SPECjbb2005 bops (business operations per second) between (2004) Intel Xeon processor (single-core, 3.6 GHz) and (2008) 2-socket Intel Xeon processor E5450 (quad-core, 3.0 GHz, 80w, 1333 MHz) on 2-socket servers measured 8/22/07. 1 Floor space based foot on sq ft reduction. 2 Energy costs based on total solution rack power. 3 Energy Savings based on an electric rate of $0.10/kWh assuming 33% average server load. 4 ROI is calculated based on cost of new servers ($6,264 per server pricing based on HP DL 380G5 (32GB RAM) as of Nov 17, 2007. source www.hp.com) divided by energy savings per year. Actual performance results and savings may vary depending on configuration
AnnualEnergy Cost
87%REDUCTION
Energy Savings
$53KSAVINGS
Floor Space
83%REDUCTION
Source: Comparison of SPECjbb2005 business operations per second (bops)
Example: Data Center Metering & Monitoring
Context: � 5 year old 5500 sft DC in Asia� PUE: 1.99 in 2007� DC build on old design principles (24-inch raised floor, a 10-foot-high false ceiling that is not used as a
return air plenum, and no hot aisle containments)
Metering Initiative� Established Baselines and measurement goals� Installed Energy Meters� Data Collection & Analysis (Power Utilization of IT and Cooling equipment and Power Losses)� Data Collection & Analysis (Power Utilization of IT and Cooling equipment and Power Losses)� Increase Set point from 19 to 23 Centigrade� Reduced usage of humidity controls to 3 months a year
ResultImproving the PUE index of this data center from 1.99 in 2007 to 1.81 in 2008 provided performance and financial benefits including:� Annual energy cost savings of USD 77,000 with an average load of 9,672 kilowatt-hours (kWh) per day� 10 percent improvement in operational efficiency� ROI justification for retrofitting the DC to further improve rack power density by 2.8x, from 5 kilowatts (kW)
per rack to 14 kW per rack
Opportunity: Energy Efficient PCs
400
600
800
1000
1,200
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-Ho
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Co
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p
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Ye
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Unmanaged
Managed
Managed and Mobile8%
30%
Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material generated for specific marketing requests.
0
200
400
Kil
ow
att
Greater than 17x Reduction in Estimated Annual Power Consumption
CRT Display LCD Display LCD Display LCD display
Intel Core 2 Duo Processor T7700Mobile Platform
Intel® Pentium®
Processor 945 Intel® Core™2 Duo Processor E6550
65%
74%
Intel PentiumProcessor 945
Intel Core 2 Duo Processor E6550
Leadership: What’s Next for Intel IT
Enlist the broad IT talent base. � Share benefits to encourage program expansion.� Apply best-known methods (BKMs), collaborate globally.� Leverage our results to create further initiatives.
Share a key role in product development within Intel.� Serve as a strategic partner for driving growth � Serve as a strategic partner for driving growth
and delivering solutions.
Develop external strategic relationships.� Learn from outside Intel.� Share BKMs with other industry CIOs and organizations.� Work with industry to create next technology solutions.� Encourage a global, collaborative community.
For More Information
� Intel Corporate Responsibilitywww.intel.com/intel/finance/social.htm
� Intel Environmental Health and Safetywww.intel.com/intel/other/ehs
� Intel IT Data Center Efficiency Programwww.intel.com/technology/eep/data-center-efficiency
� Intel Environment Sitewww.intel.com/intel/environment
Intel Confidential
www.intel.com/it21
� IT@Intel Programwww.intel.com/it
� IT 2008 Annual Performance Reporthttp://download.intel.com/it/pdf/IT_2008_apr.pdf
� Climate Savers Computing Initiativewww.climatesaverscomputing.org
� The Green Gridwww.thegreengrid.org
IT Sustainability Principles
Principle Description Business Value
A. Select Sustainable
Suppliers
IT will utilize suppliers who adhere to sustainable
business practices and provide capabilities that enable
Intel’s “green” strategy.
�Direct energy and CO2e reduction for IT/Intel
�Reuse, Recycle and Waste Management
�Industry Influence
B. Consciously Manage the
Capability Lifecycle
IT will embed sustainability standards into its capability
development, delivery, and end of life processes.
�Direct energy and CO2e reduction for IT/Intel
�Industry influence
�Reuse, Recycle and Waste Management
�Expand P100 standards for sustainability
C. Promote IT’s
Sustainability
innovations across Intel
IT will actively share sustainability-related concepts,
learnings and innovations across Intel to further
development of Intel’s platforms.
�Direct energy and CO2e reduction for IT/Intel
�Reuse, Recycle and Waste Management
�Potential Revenue growth
D. Reduce Travel IT will reduce direct travel and enable collaboration
alternatives.
�Direct energy and CO2e reduction for IT/Intel
�Direct Cost Savingsalternatives. �Direct Cost Savings
E. Measure, Monitor and
Reduce Energy
Consumption
IT will define measure and monitor resource
consumption and reuse, recycle and waste based on
industry standards.
�Direct energy and CO2e reduction for IT/Intel
�EB Goal
�Reuse, Recycle and Waste Management
F. Enable Sustainable
Facilities
IT will partner across Intel to enable energy efficient
buildings around the world.
�Direct energy and CO2e reduction for IT/Intel
�EB Goal
�Reuse, Recycle and Waste Management
G. Promote Sustainability
in the Industry
IT will share its sustainability strategies; BKM’s and
results with industry peers.
�Enhance Intel Brand
�Influence Revenue Growth
�Corporate Social Responsibility
H. Enable Intel to meet
Global Sustainability
Compliance
IT will work with business partners to identify, assess
and enable corporate sustainability regulations that
require IT capabilities.
�No adverse impact
�Reuse, Recycle and Waste Management
I. Facilitate De-
Materialization
IT will substitute high Carbon products/process with low
Carbon alternatives.
�Direct energy and CO2e reduction for IT/Intel
�EB Goal
J. Enable Sustainability
Behavior
IT will Educate, Encourage, Enlist (E3) our employee
base by sharing BKMs, successes, challenges and inviting
their inputs to programs & projects.
�No adverse impact
�Reuse, Recycle and Waste Management
�EB Goal
Opportunity: Data Center Efficiency
40
60
80
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140
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Bill
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HistoricalTrends
CurrentEfficiencyTrends
ImprovedOperation
1.5% of total U.S.Electricity Usage
0.8% of Total U.S.Electricity Usage
2.9% of Projected Total U.S. Electricity Usage
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
20
40
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ow
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BestPractice
State-of-the-Art
Source: EPA Report to Congress on Server and Datacenter Energy Efficiency; August 2, 2007
IT data center consolidation reduced the number of
facilities by ~20 in 2007, with a 2008 target of 20 more.
Data Center Usage
Focus on Highest Impact Opportunities
IT I
nfl
ue
nc
e
IT Employee Air Travel
IT Office Power
Client Printing
Client Device Power
Data Center Power
Intel-wideEmployee Air Travel
We identify, analyze, and focus on those areas
with the highest impact.
Impact
Client PrintingEmbodied Energy
Client DeviceEmbodied Energy
Intel-wideOffice Power
Current State of Capability Deployment for Internal Collaboration
Building Community Inside Intel
A Variety of Capabilities
– Find People and Experts
– Capture Innovative Ideas
– Hold Threaded Discussions
– Breakdown Information Silos
– Enrich Communications and
WikiProfessional NetworkingBlogsPodcasting/Hosted MediaDiscussion ForumsIntel Ideas
– Enrich Communications and Training with Rich Media
– Improve Collaboration and Working on Projects
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Building the Enterprise Social Stack
Build a Solid FoundationBlog and discussion forum, Enterprise wiki, Professional
networking and unified profile, Enterprise content syndication, Unified tag content, Unified social book-marking
Integrate into Business ProcessesIntegrate into Business ProcessesIntranet portal, Intranet search, Traditional productivity tools
(i.e. email, presence, meeting workspaces)
Add Rich Capabilities to the StackPodcasting/hosted media, Company-specific ideas, Widgets and mashups, Extend to mobile devices
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