Intelligent HD Digital Security Surveillance Solution Based on Intel Architecture

EMBS003

Robin Wang, DSS Architect

Agenda

Digital Security Surveillance Overview

Intel Architecture Solutions

Case Study

Summary

2

Agenda

Digital Security Surveillance Overview

Intel Architecture Solutions

Case Study

Summary

3

Chinas Needs for Security Industry

1Before 2008 -2008 Public Statistics Report*; 2030 projection China Development Research Foundation 2010 China Development Report*2Ministry of Finance of PRC: 2010 Central Government Budgets*

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%

1978 1990 2000 2005 2008 2030

China Urbanization Rate1

Incremental urban population and real estate expand the needs for public and community security Projected urbanization rate in

2030 is 65% 400 million rural population will

enter city in next 20 years, average 20 million per year

Public Security is foundation of Harmonious Society 28 quotes of harmony by Prime

Minister Wen Jiabao in his 2010 Government Work Report

China Central government budget for Public security in 2010 is RMB139 billion 2, 8% increase from 2009

4

Safe City is continuously being deployed with support from both Central and Provincial government

Trends of China Video Surveillance Industry

Video Surveillance industry penetrating into inter-city, city infrastructure, various public facilities and industries

Traditional video surveillance industry merging with IT and telecom industry

Video Surveillance become the industry upgrade focus

High Definition Large Scale Networking (IP/Hybrid) Intelligent Video Analytics Value-added services

5

Intel Confidential

Deployment Mapping of Security Surveillance Products

Video Analytics Station

Router

Megapixel IP Cameras

Backup storage

6

Coaxial Cable

Analog Cameras

DSS

Central Monitoring Station (CMS)

Video Analytics

TCP/IP

DVR: Digital Video Recorder, connect with analog camera through coax cableNVR: Network Video Recorder, connect with IP camera through Ethernet

Remote Clients (Laptop, Smart Phone)

IP Encoder

Hybrid DVR / NVR

IP Decoder

End User

7Video Surveillance Equipment Market Size

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

2010 2011 2012 2013 2014

China xVRChina IP Cam

China XVR and IP Cam shipment projection (million units)

69%

31%

China Cam TotalROW Cam Total

Surveillance Camera install base (2014, China vs. the rest of the world)

China is leading the world from both growth and total volume of the Security and Surveillance equipment deployment!

Data source: IMS research 2010*

24%

76%

China IP CamROW IP Cam

IP Camera install base (2014, China vs. the rest of the world)

Chinas IPCam GrowthRate is ~50% YoY, ~2X of ROW

Agenda

Digital Security Surveillance Overview

Intel Architecture Solutions

Case Study

Summary

8

Physical Security

Business Intelligence

Intelligent Traffic

In-car Surveillance

A common software across different products and vertical markets

Video Intelligence from Convergence Point

9

Intel Digital Security Surveillance Introduction

Surveillance Camera Future

Intelligent EncoderToday

Intelligent DVR/NVR

Today

Surveillance Storage

Today

Intel Digital Security Surveillance Value Proposition

Manageability, Virtualization Intel Virtualization Technology Intel Active Management Technology

Performance Intel Hyper-Threading Technology Intel Advanced Vector Extension

Video Analytics Optimized algorithm from third party Ease of migration to future product offerings

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Scalability & UpgradeabilityFrom Intel Atom, Core and Xeonprocessors, Intel architecture based solutions scale easily with common software code base.

DiscoverManage networked systems remotely regardless of system state

HealDiagnose and repair networked systems remotely

ProtectRemotely update all Intel Active Management Technology (Intel AMT) enabled systems automatically with the latest security software

ContainIntel AMT 2 with System Defense Feature reduces exposure to virus infections by containing outbreaks and software tampering on the managed client, sealing itself from the rest of the network

Intel Digital Security Surveillance (Intel DSS) platformsAllows remote management of Intel DSS platformsAccurately determine remote systems problems without going onsite

Intel Active Management Technology (Intel AMT) with System Defense Feature

11

Intel Confidential

Video Analytics Station

Router

Megapixel IP Cameras

Backup storage

12

Coaxial Cable

Analog Cameras

DSS

Central Monitoring Station (CMS)

Video Analytics

TCP/IP

Remote Clients (Laptop, Smart Phone)

IP Encoder

Hybrid DVR / NVR

IP Decoder

End User

Deployment Mapping of Intel Architecture on Digital Security Surveillance Product

12

Intel technology to span the video surveillance infrastructure!

1. Hybrid DVR / NVR: Intel Core processor (with Encode/Decode Accelerator)2. IP Encoder/Decoder: Intel Atom processor + Third Party (3P) Video Analytics3. Video Analytics Station: Intel Atom and Core processors + Third Party (3P) Video Analytics

2

2

1 3

3

+ 3P Video Analytics

+ 3P Video Analytics+ 3P Video Analytics

Intel Confidential

Intelligent HD xVR Platform HW-accelerated Intel AES

New Instructions encryption Integrated graphics Intel Active Management

Technology Intel Matrix Storage

Technology Intel Advanced Vector

Extension

Video Encode & Decode HW Acceleration!! Multi-channel, simultaneous

real-time Decoding & Encoding HW acceleration leaves CPU

cycles for: Software Applications,

Networking, Additional Encoding and/or

Decoding Video Analytics

xVR - DVR, NVR, Hybrid DVR

Intel 6 Series Chipset

Intel Xeon Processor E3-1200 Product Family

Intel Core i7, i5, i3 ProcessorIntel Pentium ProcessorIntel Celeron Processor

DMI

PEGIMC

VGA

(Intel FDI)

DMI Intel FDI

Digital Display

Digital Display

PCIe2.0-X1

SATA 3.0

SATA 3.0

SATA 2.0

SATA 2.0

SATA 2.0

SATA 2.0

GbE

USB

USB

Analog CCTV Camera

MemoryDDR3-1066, DDR3-1333

Video Capture Card

PCIe2.0-X1

PCIe2.0-X1

PCIe2.0-X1

PCIe2.0-X1

SATA HDD

SATA HDD

IP Camera

HDMI / DVI Dual Display

PCIe x 16 PCIe x 16

(2nd PCIex16 -Only Intel Xeon)

16 channel HD Video Decoding with H.264 Codec with Intel Core i7 Processor 13

Intel Flexible Display Interface (Intel FDI)PCI Express* Technology = PCIe

Intel Confidential

Intelligent Entry xVR and Edge Devices using Intel Atom Processor E6xx Series

Video Engine, Integrated HD Video Encoder: H.263/H.264/MPEG4 720p30 Video Decoder: MPEG2/MPEG4/VC1/WMV9/ H.264 1080p30

IVI-IOH for BT656 video input

Resources for Intelligent Video Analytics & Streaming Video

TDP: 3.3-4.5 W

SIO

Intel High Definition Audio

SDVO

LVDS

DDR2(mem. Down)

Intel Atom Processor E6xx Series

SPI(UEFI)

LPC

SMBus1.0GPIO

Serial

PS2

x1

3rd party IOH

GbELAN

x1

SMBus1.0 GPIO

CCD/CMOS Module

BT 656

Intel Atom processor with Integrated 720p HW Encoder

for 1-2ch Video Encoder

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xVR - DVR, NVR, Hybrid DVR

Intel Architecture based Digital Security Surveillance Storage

Storage Node

Metadata

ServerHost

File System

Cloud Storage

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IP Camera

Video Management SystemWith SAN & NAS xVR (DVR, Hybrid DVR, NVR) With DAS

IP EncoderIP Decoder

Intel Confidential

Digital Security Surveillance Ecosystem

Video Codecs:

Video Analytics SW:

VMS Applications:

Motherboards:

Video Capture Cards:

ObjectVideo* Lenel*

iOmniscient* HuperLab*

Intel Media SDK Corel*

Cyberlink* HuperLab*

Advantech* Hikvision*

Adlink* Geovision*

Advantech* Gigabyte* HuperLab* iBase* IEI*

Lanner* Portwell* SEAVO* Norco*

Netposa* Milestone*

Genetec*Verint*

Software Hardware

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Bios + Microsoft*/Linux*

Drivers Video Codecs

Video Mgmt SW App

Chassis

BoardVideo CaptureCard

Video Analytics

I/OCard

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Advantech*

Seneca*

Dell*

Foxconn*

Intequus*

HuperLab* Dedicated*

Computing Nexcom*

Portwell*

Hikvision*

Others

*

*

*

*

*

*

Hikvision*CSST* Bocom*

Intel Compilers Deliver great application performance and improve developer

productivity Intel VTune Performance Analyzers

Quickly identify performance bottlenecks Intel Performance Libraries

Highly optimized, threaded, multimedia and HPC math functions Intel Threading Tools

Find threading errors and optimize threaded applications for maximum performance

Intel Cluster Tools Create, analyze, optimize and deploy cluster-based applications

Intel Media SDK Provides a future-proof, scalable API, and optimized, licensable video

codecs

Comprehensive SW tools and resources

Tools and Optimization Support

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Intel Confidential

Public Digital Security Surveillance Website

http://www.intel.com/info/dss

Case Studies White Paper Video demo

http://edc.intel.com/

Reference Designs (datasheets, design guides, application notes, DVR/NVR/Encoder block diagrams

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Agenda

Digital Security Surveillance Overview

Intel Architecture Solutions

Case Study

Summary

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Bocom* HD Intelligent Analyzing Boxes

There is no doubt that HD and intelligence is the trend of video surveillance in the future, which brings both opportunities and challenges. Video surveillance solutions developed on traditional platforms obviously can no longer meet the market demands. The high-performance processing platform based on the low power Intel Core2 Duo processor has provided us with powerful tools to handle the enormous challenges.

- Dr. Yu Zhenghua, Chief Scientist of Bocom*20

Intel architecture based

Support HD (1080P) Intelligent Traffic applications, with 95% above identification accuracy

Successful deployment in Shanghai Expo10 and other peaceful city programs

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Hikvision* Embedded Hybrid DVR

DS-52xx serial DVR is an embedded development platform

Based on Intel Atom processor, low power consumption

Based on Intel architecture, all kinds of PC application software can be installed

Offers a flexible embedded hybrid DVR platform for application developers

Programmable panels keypad and indicator led

Support H.264 encoder

StorageDevices

Business Intelligence in Retail:The Limited

From thermal imaging to Intel architecture based video for Security and Business Intelligence

ObjectVideo* Analytics Traffic measurement & monitoring Sales conversion rates Service & employee reward enhancement

Easy Integration, Plug & Play

DIGIOPs retail solution has provided us a reliable way to measure and monitor the traffic in our stores. We are able to use this tool to improve our service levels to our customers, reward our associates for their stores success, and appropriately staff to accommodate our peak shopping times. These enhancements enable The Limited to be more effective, more competitive and ultimately, more profitable.

Roger Coville, CIO, The Limited

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Agenda

Digital Security Surveillance Overview

Intel Architecture Solutions

Case Study

Summary

23

Protected

Peace of Mind

Intelligence

Summary

DSS market is transforming to be High Definition and Intelligent

Intel Architecture Based Intelligent HD Digital Security Surveillance Solution Meets Industry Requirements

Migrate to Intel architecture Solution with the Industry Leader

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Intel may make changes to specifications and product descriptions at any time, without notice. All products, dates, and figures specified are preliminary based on current expectations, and are subject to

change without notice. Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which

may cause the product to deviate from published specifications. Current characterized errata are available on request.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

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*Other names and brands may be claimed as the property of others. Copyright 2011 Intel Corporation.

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Risk Factors

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The above statements and any others in this document that refer to plans and expectations for the first quarter, the year and the future are forward-looking statements that involve a number of risks and uncertainties. Many factors could affect Intels actualresults, and variances from Intels current expectations regarding such factors could cause actual results to differ materially from those expressed in these forward-looking statements. Intel presently considers the following to be the important factors that could cause actual results to differ materially from the corporations expectations. Demand could be different from Intel's expectations due to factors including changes in business and economic conditions; customer acceptance of Intels and competitors products; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the short term and product demand that is highly variable and difficult to forecast. Revenue and the gross margin percentage are affected by the timing of Intel product introductions and the demand for and market acceptance of Intel's products; actions taken by Intel'scompetitors, including product offerings and introductions, marketing programs and pricing pressures and Intels response to such actions; and Intels ability to respond quickly to technological developments and to incorporate new features into its products. The gross margin percentage could vary significantly from expectations based on capacity utilization; variations in inventory valuation, including variations related to the timing of qualifying products for sale; changes in revenue levels; product mix and pricing; the timing and execution of the manufacturing ramp and associated costs; start-up costs; excess or obsolete inventory; changes in unit costs; defects or disruptions in the supply of materials or resources; product manufacturing quality/yields; andimpairments of long-lived assets, including manufacturing, assembly/test and intangible assets. Expenses, particularly certain marketing and compensation expenses, as well as restructuring and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue and profits. The majority of Intels non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market segment, and declines in this market segment or changes in managements plans with respect to Intels investments in this market segment could result in significant impairment charges, impacting restructuring charges as well as gains/losses on equity investments and interest and other. Intel's results could be impacted by adverse economic, social, political and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Intels results could be affected by the timing of closing of acquisitions and divestitures. Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust and other issues, such as the litigation and regulatory matters described in Intel's SEC reports. An unfavorable ruling could include monetary damages or an injunction prohibiting us from manufacturing or selling one or more products, precluding particular business practices, impacting Intels ability to design its products, or requiring other remedies such as compulsory licensing of intellectual property. A detailed discussion of these and other factors that could affect Intels results is included in Intels SEC filings, including the report on Form 10-Q for the quarter ended September 25, 2010.

Rev. 1/13/11

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Backup Slides

Video Resolution

Video Resolution important in Surveillance and the higher resolution it is better for different surveillance usage models

High Resolution helps in providing wider coverage on video area capturing and zooming level that it helps in video analytics and playback viewing.

Most comment video resolution used in surveillance market is Common Intermediate Format QVGA VGA, D1, and moving into High Definition resolution

640

320

240

QVGA

VGAD1

(Source: Wikipedia)

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Intel Confidential

DVR vs. NVR

DVR NVRDigitalization refer to Compression and storage Compression, transmission and storageConnection with Camera Through Coax cable Through Ethernet.

Distance limitation Need be close to the camera (physically) Flexible in the network topology

Storage

Distributed (local), limited by physical condition close to the camera cluster Centralized storage

Scalability low (more cameras, more DVR, more OS or firmware licensing cost) Scalability high

Storage capacity limited by hard disk space and # of DVRs

Storage capacity determined by disk space and network bandwith capacity

Video/Audio Content backup Not convenient for remote backup Easy backup from IP network

Reliability (partial) Hard disk failure due to external environment Less risk on hard disk failure due to NVR in the control environmentChannel density low high Codec Performance Both Encoder and Decoder matters Only Decoder matters

Below comparison is talk about pure DVR connect to Analog and pure NVR connect to IP camera

29

DiscoverManage networked systems remotely regardless of system state

HealDiagnose and repair networked systems remotely

ProtectRemotely update all Intel Active Management Technology (Intel AMT) enabled systems automatically with the latest security software

ContainIntel AMT 2 with System Defense Feature reduces exposure to virus infections by containing outbreaks and software tampering on the managed client, sealing itself from the rest of the network

Intel Digital Security Surveillance (Intel DSS) platformsAllows remote management of Intel DSS platformsAccurately determine remote systems problems without going onsite

Intel Active Management Technology (Intel AMT) with System Defense Feature

30

Intelligent HD Digital Security Surveillance Solution Based on Intel ArchitectureAgendaAgendaChinas Needs for Security IndustryTrends of China Video Surveillance IndustryDeployment Mapping of Security Surveillance ProductsVideo Surveillance Equipment Market SizeAgendaSlide Number 9Intel Digital Security Surveillance Value PropositionIntel Active Management Technology (Intel AMT) with System Defense FeatureDeployment Mapping of Intel Architecture on Digital Security Surveillance ProductIntelligent HD xVR PlatformIntelligent Entry xVR and Edge Devices using Intel Atom Processor E6xx Series Intel Architecture based Digital Security Surveillance StorageDigital Security Surveillance EcosystemTools and Optimization SupportPublic Digital Security Surveillance WebsiteAgendaBocom* HD Intelligent Analyzing Boxes Hikvision* Embedded Hybrid DVRBusiness Intelligence in Retail: The LimitedAgendaSummaryLegal DisclaimerRisk FactorsBackup SlidesVideo ResolutionDVR vs. NVRIntel Active Management Technology (Intel AMT) with System Defense Feature