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Thomas Weisel Partners Thomas Weisel Partners Technology & Telecom Technology & Telecom Conference Conference Bill Leszinske, Jr. Bill Leszinske, Jr. General Manager, Marketing & Solutions Group General Manager, Marketing & Solutions Group Digital Home Group Digital Home Group Trends and opportunities Trends and opportunities for connected consumer for connected consumer electronic devices in electronic devices in 2009 and beyond 2009 and beyond

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Page 1: intel View Presentation

Thomas Weisel Partners Thomas Weisel Partners Technology & Telecom Technology & Telecom

ConferenceConference

Bill Leszinske, Jr.Bill Leszinske, Jr.General Manager, Marketing & Solutions GroupGeneral Manager, Marketing & Solutions Group

Digital Home GroupDigital Home Group

Trends and opportunities Trends and opportunities for connected consumer for connected consumer

electronic devices in electronic devices in 2009 and beyond2009 and beyond

Page 2: intel View Presentation

Risk Factors

TodayToday’’s presentations contain forwards presentations contain forward--looking looking statements. All statements made that are not statements. All statements made that are not historical facts are subject to a number of risks and historical facts are subject to a number of risks and uncertainties, and actual results may differ uncertainties, and actual results may differ materially. Please refer to materially. Please refer to our most recent Earnings our most recent Earnings Release and our most recent Form 10Release and our most recent Form 10--Q or 10Q or 10--K K filing for more information on the risk factors that filing for more information on the risk factors that could cause actual results to differ.could cause actual results to differ.

If we use any nonIf we use any non--GAAP financial measures during GAAP financial measures during the presentations, you will find on our website, the presentations, you will find on our website, intc.com, the required reconciliation to the most intc.com, the required reconciliation to the most directly comparable GAAP financial measure.directly comparable GAAP financial measure.

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Digital Home GroupDigital Home GroupDelight consumers by delivering the advancements for next-generation consumer electronics with rich, interactive Internet content and traditional broadcast programming

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IntelIntel’’s Consumer Electronics Strategys Consumer Electronics Strategy Focus on Transition to Internet Connected (CE 3.0)Focus on Transition to Internet Connected (CE 3.0)

The Internet Changes the Game!

CE 1.0 CE 1.0 Analog TVAnalog TV

CE 2.0 CE 2.0 Digital TVDigital TV

CE 3.0 CE 3.0 Internet Connected Internet Connected

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An Update Since Investor Day 2008An Update Since Investor Day 2008 Strong Execution Against PlanStrong Execution Against Plan

• Intel Media Processor CE3100 (“Canmore“) PRQ’d

and Silicon Shipping!

• Strong Tier-1 OEM Design Win Progress

• Samsung & Toshiba Announced Products at CES

• Widget Channel Collaboration with Yahoo! Announced at IDF and Launched at CES

* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss

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IntelIntel®® Architecture CoreArchitecture Core•• Performance and headroomPerformance and headroom•• Compatible with SW that powers the Compatible with SW that powers the

InternetInternet

IntelIntel®® Media Play TechnologyMedia Play Technology•• HW/SW decode of broadcast, HW/SW decode of broadcast,

Internet, Internet, BluBlu--ray*ray*•• Seamless viewing experienceSeamless viewing experience

LeadingLeading--edge CE Featuresedge CE Features•• HD video processing, composition, HD video processing, composition,

displaydisplay•• Up to 7.1 channel output for homeUp to 7.1 channel output for home--

theater audio quality & theater audio quality & BluBlu--ray ray requirementsrequirements

•• Powerful 2D/3D graphics enginePowerful 2D/3D graphics engine•• High performance for advanced High performance for advanced

UIs, UIs, EPGsEPGs, gaming, gamingProduct plans, dates, andProduct plans, dates, and specifications are subject to change at specifications are subject to change at any time, without notice. any time, without notice.

IntelIntel®®

Media Processor CE 3100Media Processor CE 3100 Key Features & BenefitsKey Features & Benefits

* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss

Shipping Since in Q3!Shipping Since in Q3!

Intel ArchitectureIntel ArchitectureCoreCore

MemoryMemoryControllerController

I/OI/O

SecuritySecurityAudio/VideoAudio/VideoDecodersDecoders

Graphics &Graphics &DisplayDisplay

ProcessingProcessing

Page 7: intel View Presentation

* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss

DHG IA SoC Silicon Adoption MomentumDHG IA SoC Silicon Adoption Momentum

Six Segments of Focus for Intel

Cable Cable TVTV

Digital TVDigital TV

IPTVIPTVSatelliteSatellite

Connected Connected A/VA/V

BluBlu--RayRayMultiple Design Wins!

Multiple Design Wins & Happening Faster Than Expected!

Engagements on Track for Future SoC

Concrete Product Development with Almost All Top CE Companies!

Internet Direct to DTV is Happening Faster Than Expected!

Multiple Design Wins!

Multiple Design Wins! Toshiba Shown at CES!

Multiple Design Wins! Samsung Shown at CES!

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Strong Buzz from CES

* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss

Page 9: intel View Presentation

Update from Investor Day 2008Update from Investor Day 2008 IntelIntel’’s CE Market Opportunitys CE Market Opportunity

• TAM/SAM Model Based on latest analyst data from end of Q3’08 and Q4 impact unclear1

• Blu-ray & IPTV Segments Somewhat Stronger2

• Economic Impact Seems to Be Impacting TV Purchasing Less Than PC Industry3

• Will Provide Updated TAM/SAM with Q1’09 forecast updates at Investor Meeting in MaySources:

1 : Intel DHG Forecast Model based on ABI, In-Stat, U&S 2007, DisplaySearch, & iSupply Data2 : DisplaySearch and Nielsen, Q4’20083 : Forrester, “Consumer Spending in an Economic Recession”, January 5, 2009

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Driving Value Consumers Willing to Pay More for Widgets on TV!

• Research done after economic crisis began.

• When exposed to how the Widget Channel could be incorporated into the TV experience, 76%

of consumers

said they found this somewhat or extremely valuable.

• Surveyed how much more consumers would be willing to pay for the addition of Widget Channel to a new HDTV, Blu-

ray player, and DSTB. When given specific incremental spending amounts between $25 and $85, there was between a 60% and 85% willingness to pay the premium with little variation in that willingness as the price went up.

Source: Primary Research – The Diffusion Group, Q4’2008

* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss

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Consumer Electronics Platforms Roadmap & Delivery Update

2007IA CPU & Chipset

PerformanceInternet CompatibilitySoftware Ecosystem

Intel®

CE 2110 Media

ProcessorCost-Effective

IntegrationAV Decoders

2008 2009+Intel®

Media Processor CE3100

Future IA SoCsOptimized for Segments

45nm & Intel®

Atom™

CoreMultiple Segments

All products, computer systems, dates and figures specified are preliminary based on current

expectations, and are subject to change without notice.

SodavilleBlu-ray, IPTV, ConnAV

Cable & Satellite

Digital TV

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Legal NoticesThis document contains information on products in the design phase of development. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. See www.intel.com/products/processor_number for details.

Intel, CE 2110, CE3100, Core 2 Duo, and the Intel logo are

registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

Sodaville

is a code name.

Copyright ©

Intel Corporation 2009. All rights reserved.

Page 13: intel View Presentation

Risk FactorsThe above statements and any others in this document that refer to plans and expectations for the first quarter, the year and the future are forward-looking statements that involve a number of risks and uncertainties. Many factors could affect Intel’s actual results, and variances from Intel’s current expectations regarding such factors could cause actual

results to differ materially from those expressed in these forward-looking statements. Intel presently considers the following to be the important factors that could cause actual results to differ materially from the corporation’s expectations. Current uncertainty in global economic conditions pose a risk to the overall economy as consumers and businesses may defer purchases in response to tighter credit and negative financial news, which could negatively affect product demand and other related matters. Consequently, demand could be different from Intel's expectations due to factors including changes in business and economic conditions, including conditions in the credit market that could affect consumer confidence; customer acceptance of Intel’s and competitors’

products; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the short term and product demand that is highly variable and difficult to forecast. Revenue and the gross margin

percentage are affected by the timing of new Intel product introductions and the demand for and market acceptance of Intel's products; actions taken by Intel's competitors, including product offerings and introductions, marketing programs and pricing pressures and Intel’s response to such actions; Intel’s ability to respond quickly to technological developments and to incorporate new features into its products; and the availability of sufficient supply of components from suppliers to meet demand. The gross margin percentage could vary significantly from expectations based on changes in revenue levels; capacity utilization; excess or obsolete inventory; product mix and pricing; variations in inventory valuation, including variations related to the timing of qualifying products for sale; manufacturing yields; changes in unit costs; impairments of long-lived assets, including manufacturing, assembly/test and intangible assets; and the timing and execution of the manufacturing ramp and

associated costs, including start-up costs. Expenses, particularly certain marketing and compensation expenses, as well as restructuring and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue and profits. The tax rate expectation is based on current tax law and current expected income. The tax rate may be affected by the jurisdictions in which profits are determined to be earned and taxed; changes in the estimates of credits, benefits and deductions; the resolution of issues arising from tax audits with various tax authorities , including

payment of interest and penalties; and the ability to realize deferred tax assets. The recent financial crisis affecting the banking system

and financial markets and the going concern threats to investment banks and other financial institutions have resulted in a tightening in the credit markets, a reduced level of liquidity in many financial markets, and extreme volatility in fixed income, credit and equity markets. There could be a number of follow-on effects from the credit crisis on Intel’s business, including insolvency of key suppliers resulting in product delays; inability of customers to obtain credit to finance purchases of our products and/or customer insolvencies; counterparty failures negatively impacting our treasury operations; increased expense or inability to obtain short-term financing of Intel’s operations from the issuance of commercial paper; and increased impairments from the inability of investee companies to obtain financing. Gains or losses from equity securities and interest and other could also vary from expectations depending on gains or losses realized on the sale or exchange of securities; gains or losses from equity method investments; impairment charges related to debt securities as well as equity and other investments; interest rates; cash balances; and changes in fair value of derivative instruments. The current volatility in the financial markets and overall economic uncertainty increases the risk that the actual amounts realized in the future on our debt and equity investments will differ significantly from the fair values currently assigned to them. The majority of

our non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market segment, and declines in this market segment or changes in management’s plans with respect to our investments in this market segment could result in significant impairment charges, impacting restructuring charges as well as gains /losses on equity investments and interest and other. Intel's results could be impacted by adverse economic, social, political and physical/infrastructure conditions in the countries in which Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Intel's results could be affected by adverse effects associated with product defects and errata (deviations from

published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust and other issues, such as the litigation and regulatory matters described in Intel's SEC reports.

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