integrating social media into workforce development programs

Integrating Social Media

Joshua Waldman, CareerEnlightenment.com Cheryl Nee-Gieringer, Worksystems Inc.

Worksystems, Inc. is an equal opportunity employer/program. Auxiliary aids and services available upon request to individuals with disabilities. To place a free relay call in Oregon dial 711.

This program financed in whole or in part with funds provided by the U.S. Department of Labor.

http://careerenlightenment.com/wsi

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Download the Whitepaper


Next time I’ll be more sensitive to your delicate feelings about…



#iawp101

Training Job seekers to use Social Media



So, why social media services in the first place?



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recruiters

job Seekers

The RFP Process and Program Development



Computer Labs Customer SegmentsFrameworks over Technology focus



0

25

50

75

100

June July Aug Sept Oct Nov Dec

Internal Training



WillowComputer Literate

College Educated

Knowledge Worker

Access to Internet

Patrick



Position Polish Publish



I had to get over my fear.

Now, I understand the

benefits of digital networking.

I’m even applying what I

learned to my company’s

website.

“

”Download the Whitepaper


Thank you so much for all the valuable

information I learned at class last week... !Through my increased networking I was

able to find out about a position just as it

was being made public. Since then I was

offered that job. My first day will be this

Wednesday.

“

”Download the Whitepaper


What We Learned• Target Services

• Use Specialized Expertise as Appropriate

• Encourage Staff Involvement



• Strategy Over Technology

• Assume Continual Improvement



The 6 Thinking Hats



http://www.youtube.com/watch?v=lNj89T4ILAQ

#iawp101

http://www.youtube.com/watch?v=lNj89T4ILAQ

How can you bring social media career education

to your Centers in the next 3 months?



Creative: !Generate ideas.



Facts: !What do we need to know?



Emotion: !How do you feel about those ideas?



Critical: !What are the weaknesses of the ideas?



Benefits: !What are the strengths and opportunities of the remaining ideas?



Process: !What did you learn? What’s next?




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Thank You!