integrating social media and marketing automation
TRANSCRIPT
Supercharge YourMarketing Automation
B2B Social Media Management Platform
With
Marketing Automation Today
Website Visits Email Opens and Clicks CRM
Where is the data coming from?
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Marketing Automation TomorrowEnriched Leads with Social Data
All social clicks are added to Marketing
Automation Even traffic sent to3rd party websites
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All social clicks are addedto Marketing Automation
Social network
Campaign nameand tags
Profile
What data is added:
Even traffic sent to3rd party websites
Your Website
What can be done with this data?
Prospect clicks link about ‘B2B Marketing’ is then added to the
‘B2B Marketing’ segment
Improvedlead nurturing
BetterLead Scoring
LEAD SCORING
LINKDIN TWITTER
AccurateLead Attribution
Give social clicks points according to network or tags, and send
socially active leads to sales faster
Understand where your leads are coming from? How are they finding
your ebooks and whitepapers
B2B Social Media Management Platform
Visit our websitewww.oktopost.com
[email protected]+1 (646) 559-6157
Thanks