integrating media - using qr codes
DESCRIPTION
This presentation discusses the growth of mobile applications, and how incorporating QR codes into a marketing mix can prove to be highly effective. Great examples of uses of QR codes in a variety of applications.TRANSCRIPT
CHANGE IS NOT ONLY GOOD
IT’S REQUIRED!
WHO?I have a QR app & use it – 39%
I have seen them, but never scanned one –
26%
I have no idea what you are
talking about – 10%
I currently use QR codes in our
marketing – 25%
?
WHO?I wanted a Free Lunch – 39%
I wanted a Free Lunch with Friends – 26%
Wait! We get a Free Lunch? – 10%
I wanted a Free Lunch with Strangers
– 25%
?
WHY?
6.8 billion people 4.6 billion active cell phones
Sources: Future Text ResearchCommunities Dominate Brands, Tomi Ahonen, Alan Moore
WHY?Mobile web devices will outstrip desktop web in 5 years…
Mobile will overtake PCsby 2013
Sources:“Mobile to Outpace Desktop by 2013”
Online Media Daily, Jan 14. 2010Gartner Technology Business Research Insight
WHAT?WHAT?
Jamie WaldenPublic Relations &Marketing Manager
William F. Laman Public Library System
Laman Library and QR Codes
Why?
Marketing Objective• Increase accessibility of the library and its services to patrons through the use of a more robust online presence.
Phase One• Create a robust online presence.
Phase Two• Increase the accessibility and use of the library and its services through that presence.
The Action Challenge• Motivating a consumer to act – visit the library website
Mobile Internet Usage
Source: Morgan Stanley Research
QR Codes
Examples
Direct Mail
Print Ads
Print Ads
Print Ads
Print Ads
Banners
Banners
Custom URLs• QR Codes offer the ability to easily direct a consumer to a specific landing page
Custom URLs
Business Cards
Results• Approx. 400 QR Code scans (not including business cards) since April• Approx. 500 business card scans since March
Press Coverage
Bottom Line• QR Codes make it easier for mobile users to access our website by eliminating multiple keystrokes• QR Codes allow us to get users to the information they want in fewer steps, encouraging better retention of info and a better user experience
Dena WoernerCommunications Manager
Arkansas Department of Parks & Tour
QR Codes
QR CodesQR Codes
QR Codes
WHERE?
Browse to or bookmark a website.Make a phone call.Send a short message.Send an e-mail.You can create a vCard, meCard or VCalendarOpen location coordinates in Google Maps on your device (works on iPhone and Android).You can create special youtube:// URLs for YouTube app on iPhone.Fetch the latest tweet of a Twitter user.
HOW?
HOW?QR Code Reader/Scanner App
BeeTaggi-nigmaKaywaQuickMarkScanLifeQR AppOptiscan*
QR Code Generators
http://customxm.com/qrgenerator
I. Make Content Valuable
II. Keep URL Short
III. Mobilize the landing pages
DO
Sources:2d Code Online MagazineThe Three Rules of QR Codes , Roger Smolski
I. Not link to value added content
II. Not track codes’ usage
III. Not direct toward free app
IV.Forget the white space
DON’T
Sources:That’s Great Blog PostTop 10 Mistakes to Avoid When Generating 2D codes, Dan Smigrod
V. Print the scan code too small
VI.Place a code where there is no internet
VII. Forget to use a URL shortener
VIII. Do nothing.
