Integrated ImageRecommendations

SealSignatures & Use

2

University SealCeremonial and Executive Use Only

Included• Diplomas• University ceremonies• President, Vice Presidents,

Provost, Trustees, and Chancellors only– Business cards– Letterheads– Personal presentations– Websites– Invitations

• Permanent building insignias

Excluded• Marketing collateral • General websites• Banners (other than for

ceremonies)• Signage• Coasters, placemats,

napkins, etc.• Alterations of any kind• Artistic interpretation (e.g.

using the seal to dot an “i”)

3

University Signature

4

Campus Signatures

5

IUPUI Campus Signatures

6

Use of Signatures

• Prominent position– Stationery, business cards, recruitment materials, websites,

and key signage

• Minor element (back cover, footer, sleeve, etc.)– Displays, print/television ads, billboards, campaign

materials, give-aways, etc.

• Campuses/units express their personality through colors, copy, photos, etc. (not individual logos)

7

Deliverables to Expect

• Integrated Image Guide Book– Signatures– Signature guidelines– IU font– Color/font palette

• Signature• Secondary trade font palette

• Brand Essence Tools– Mood boards– Verbal descriptions– Mascots

• Presentations/Timeline – June: Internal rollout– Fall: External rollout

Integrated ImageRecommendations

Questions/Discussion