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Integrated ImageRecommendations
SealSignatures & Use
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University SealCeremonial and Executive Use Only
Included• Diplomas• University ceremonies• President, Vice Presidents,
Provost, Trustees, and Chancellors only– Business cards– Letterheads– Personal presentations– Websites– Invitations
• Permanent building insignias
Excluded• Marketing collateral • General websites• Banners (other than for
ceremonies)• Signage• Coasters, placemats,
napkins, etc.• Alterations of any kind• Artistic interpretation (e.g.
using the seal to dot an “i”)
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University Signature
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Campus Signatures
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IUPUI Campus Signatures
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Use of Signatures
• Prominent position– Stationery, business cards, recruitment materials, websites,
and key signage
• Minor element (back cover, footer, sleeve, etc.)– Displays, print/television ads, billboards, campaign
materials, give-aways, etc.
• Campuses/units express their personality through colors, copy, photos, etc. (not individual logos)
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Deliverables to Expect
• Integrated Image Guide Book– Signatures– Signature guidelines– IU font– Color/font palette
• Signature• Secondary trade font palette
• Brand Essence Tools– Mood boards– Verbal descriptions– Mascots
• Presentations/Timeline – June: Internal rollout– Fall: External rollout
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Integrated ImageRecommendations
Questions/Discussion