INTEGRAL 1INTEGRAL plenary Grenoble 15Apr2010

INTEGRAL – the Movie

Hans Akkermans

WP10 Dissemination

General set-up videoclip

• “Triptych” like: set of scenes / short stories that belong together– that can be viewed (and presented) separately– but also have a thematic narrative as a whole

• Typical length of a short story: 1.5 min– Reason: experience with span of attention of listeners

and viewers– Financial note: professional production

• Avoid important but lengthy “talking heads”• And it’s not about the project • (Two mistakes often made also in EU projects)

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Narrative (1/2)

• Clip 1: Sustainable future of the “global village” – why we need smart grids for a sustainable global

future in a connected world– Use future home / household to visualize that this is

relevant to and will influence any person’s everyday life (cf. Hoogkerk)

– Use analogy smart grid and Internet/Web to explain in layperson terms the future power system

• (cf. EU policy, TP SmartGrids)

– & point out that global ICT (Internet & Web) comes to the rescue to realize smart grids

• Can use footage of Tim Berners-Lee (inventor of the Web)

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Narrative (2/2)

• Clip 2: flash animation how smart system works – PowerMatcher e-market: negotiations between

devices (agents), distributed control resolution – cf. Koen Kok’s PhD thesis, to be launched in a

commercial edition (also as part of INTEGRAL dissemination)

• Clip 3: footage and voice-over story about the field experiments: – Incl. interview with Hoogkerk household owner– Normal, critical, emergency condition: message =

smart grids handle any situation– Message: it’s real and it’s here today at our front door

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Direction and production

• Storyboards / brief scripts for the various videoclips

• Arrange a professional director with experience in this type of techno/scientific films

• Exploit existing video footage if possible – E.g. Hoogkerk field experiment got a lot of media

attention (RTL4 19.30 news, province/city tv)

– Existing footage on Internet/Web (e.g. Tim Berners-Lee, VUA Dies, RTL-Z)

– Reduces costs

– But rights and permissions must be properly arranged

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Wishes from the consortium (1)

• IRED EU/US conference, Albuquerque Dec ’10 is a nice event to exhibit INTEGRAL videoclips

• Additional videoclip for more technical-industrial audience (a la guidelines WP9)– Include systems-level issues (e.g. protection)

– Use additional animations and field experiment footage to visualize

• Need for strong storyboard (INPG and others)– Raphael will draft max. 200 words story

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Wishes (2)

• Additional languages possible?– Voice-over in French, Spanish, in addition to English– Subtitling in Greek, Dutch, Catalan, Swedish– Note: extra languages and (longer) clips increase cost

• Requested extra costs for videos must be clarified and budgeted ultimately end of May [Intermediate Activity Report]– EnS

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