STANDING OUT in the Social Media

Purpose...

0 Provide a recommendation for a sound social media strategy for Integra Confidential

Goals…

0 To make a recommendation for a social media plan that is appropriate for Integra Confidential

0 Set structure to recognize and implore the social media tools that will maximize exposure

Objectives…

0 To address the lack of presence in the social media of Integra Confidential through research by January 20, 2012

0 To recommend a social media strategy that contests with local competitors as a result of the research by January 20, 2012

0 To review and reconstruct the current status of social media that is in use to quadruple the exposure of Integra Confidential by February 10

Why Use Social Media?...

0 The social media provides a gateway for entrepreneurs who hope to:0 Possibility of obtaining more clients through

increased exposure0 Maximize opportunity (achieve more exposure with

less expense)0 Cheap option for marketing for a company with limited

funds0 Since use of the social media is typically free, there is

virtually no financial risk0 To highlight your strong points to the public

Maximizing Exposure…

VolumeSpeed of BusinessVelocity

0 Basically, the idea is to find as many gateways as possible to make the name of Integra Confidential known and reminded of to grow business

Issues to Resolve…

0 The current lack of utilization of the social media that local competitors are partaking in and are receiving business

0 The presence of other LLC companies in the area that offer some of the same services as competitors and how to approach making a distinguished name in the social media

Research Conducted…

0 Research on Integra Confidential internet and social media presence0 LinkedIn 0 Facebook0 Christian Business & Information Directory

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Integra Confidential LLC N N N N N N N N N N N N N N N NAtlas Drug and Alcohol Screening LLC N N N N N Y Y N N Y N Y N N N N5280 Drug Testing Company LLC Y Y Y Y Y Y Y N Y Y Y N Y Y Y YQwik-Wiz Testing Solutions LLC N N Y N Y Y N N N N N N N N N YProfessional Testing Services LLC Y Y Y Y Y Y Y N Y Y Y Y Y Y Y Y

5280 Drug Testing Company LLC in the Social Media…

0 Facebook0 Liked by 780 Like 400+

0 LinkedIn0 161 Connections

0 Twitter0 Followers: 1330 Following: 258

0 Newly accredited drug testing company in the Denver Metro area

0 Utilizes social media proactively and interacts0 Retweeting 0 Finds businesses who may be

interested in offered services and “Likes” them

Professional Testing Service LLC…

0 Alexa.com listing online: 22,854,6500 This is compared to the other businesses,

including Integra Confidential researched that had such little internet traffic that alexa.com did not have a ranking available

0 In research conducted, this was the most highly posted

0 To be learned: The correlation between how proactive this business has been in partaking in business listing online and having the highest internet ranking should be noted

Opportunity Areas…

0 Modifying Main Webpage0 Business Listing Websites

0 Blogging0 LinkedIn0 Media Sharing0 Facebook0 Twitter

Business Listing Websites…

0 Maximize exposure through use of free websites to list Integra Confidential

0 Reasons to utilize this resource…0 Free advertisement!0 People who are looking for the services you offer on

business listing websites such as YellowBook will be exposed to your business: People come find you

0 Your satisfied customers can leave feedback for potential customers to view and your dissatisfied customers can leave critiques to help you improve

Power Listing Sites…

0 Resources available to post the information about your business on multiple business listing sites in a matter of minutes0 Quick0 Cheap0 Exposure of business multiplies0 Example: yext.com 20+ business listing sites available

0 Once listed, there is minimal maintenance required like other social media sites like Facebook and Twitter

Blogging…

0 Create a blog to centralize your social media traffic0 Using blog to report articles and studies concerning

relevant matters to the business0 Keep contact and conversation with customers and

potential customers0 Respond to questions and comments0 Find other blogs where the potential customer base

may be the same

LinkedIn…

Media Sharing…

0 Digg.com, Stumble Upon, FlickR0 Post videos and studies done on this information on your flier:

0 Highlight this information and post the articles, research and studies done to make you come to these conclusions and direct people to your business

Facebook…

0 Create a fan page instead of solely holding a group on Facebook

Reason:0 A group with so few members makes it feel like an

exclusive group to join- this is not attractive to people who are considering you for a business

0 Once you have created this…0 Make special deals that can only be accessed through

Facebook0 Interact quickly- When someone posts something on

your page, always make a comment, even if it is negative

Facebook Continued…

0 Like businesses who are likely or would be connected with people who would be likely to take interest in your services and make posts on their pages in order to reach as many people as possible

Examples…0 Background Checks- 11,0350 Contractor Jobs- 13,592

0 Make a page for your branch of business, SmartMove, and apply the same strategy of liking and connecting with people who can make your name known Examples…0 Apartmenthomeliving.com- 49,603 likes0 Apartment Finder- 4,155

Twitter…

0 Create a twitter account and like businesses that would possible consider drug testing

0 Post about your research on drug and renter testing and link to blog postings

Main Webpage…

0 Make webpage more interactive where customers and potential customers may…0 Post and view testimonials of the service of your

business to be exposed to and experience for themselves the integrity of your business

0 Be linked to your blog, facebook, and the rest of your profiles throughout the social media

The Best of Both Worlds…

0 By utilizing both social media and online resources for listing business, Integra Confidential can use both side of the department and have the traffic that both sides receive

0 Based on the doctrine of maximizing exposure, using as many outlets as possible and repetitively make your brand known will result in growth of your business

Creating and Maintaining Interest and Appeal…

Begin Communication

Establish Site

Join/ Interact with Others

Recommendations…

0 Post information on business directory sites to maximize consumer exposure and create accounts and proactively maintain social media sites 0 The current lack of presence in the social media

creates missed opportunity

Next Steps…

0 Assign an employee or intern to in the next 3o days to:0 Post information of business on as many local

business listing sites as possible as well0 Create and maintain social media pages and accounts

0 Set direct goals and find certain target markets of entrepreneurs in the Denver Metropolitan area and connect with them via social media