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Academy AchievemeAugust 2007 Published by Achievement Consulting/Moody Manag

Page 1 of 4

Mood

Inside:Page 2News, Retention,

Marketing

Page 3

Honesty

Page 4Plan To October

YEA FOR...SouthXXXXXXXXX

Moody Management Inc. Page 4 of 4

August Instructor Calendar

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28

Upcoming Events

Academy Achievement - August 2007

RememberIts Up to US toMotivate ForEvents. To do it: HandoutFlyers

Every Class

AskKids!

InvolveParents (Most

Important!)WEEK3

WEEK4

WEEK5

WEEK6

WEEK2

Everymanshouldmake

uphisownmindthatifhe

expecttosucceed,hemust

giveanhonestreturnfor

the other mans dollar.

-Edward H. Harriman

BuddyDay

August

9th-ParentNightOut

10th-BuddyDay

16th - Board Break Clinic

23rd - 24th - Spring Nationals

March

3rd-BuddyDay

10th-InterschoolTournament-W.Chandler

15th-16th-Graduation

17th-InstructorBootcamp

17th-BlackBeltBootcamp&Graduation23rd - Sword Clinic

April

7th-RegionalTournament-Rawhide

14th-BuddyDay

14th-StaffTraining-SouthCampus

Things to Think About...Marketing Methods

I have talked with many school owners who have said their

businessisdown.Typicallytheyarelackinginamarketing

area. I categorize threee marketing areas:

1)Pa idM ar ke ting(dire ctm ail,

ONE: Dont Accept Pricing as a Reason Not To Buy...

Ourcustomersusepriceasareasonbuttherealreasonsarealmostalwaysth

createenoughvalueinourservice.ThisAugustbebecauseourintrolessonw

focusedonsigningthemupinsteadofagreatlesson,orduringanupgradew

preparetheparenttobeupgraded.Therearealotofreasonsbutpriceisusua

ofthem...inreality...

Challengeyourselftoaskwhatyoumissedwhenyougetapriceobjection.

TWO: Is Your Pricing High Enough?

Itsalmostalwaystoolow.Overthelastfewyearswemovedfrom$75amo

basicprogramto$95...nochangeinconversionpercentage.Thenwemoved

nochange.THENwemovedto$125...nochange.Wearecurrentlyat$149

forbasicandthereisnodifferenceinconversionpercentage(thenumberofp

enroll vs those who do a 1stlesson).Itsimportanttosaythisagain-wedoubinitialpriceandhadnochangeincustomerresponse.

Sowhatstheeffect...wellifyouenroll100membersayear,andget$75mo

month,thatequals$75 X 12 X 100 = $90,000 difference. This is with NO chanything else.

Youcanalsomakesureyouchargemoreforyourupgradedprograms.Ourc

percentageincreased18%whenweincreasedthejumpinpriceforLeadersh

So...

Dontwait.Thisdoesntmeanyoucanchargeathousanddollarsforaweek

buttherearesmallclubschargingthesesamepricesanddoingwell.Thisisth

easiestwaytoincreaseyourincomeinyourschool

Spring Nationals

2007 GraduationsJan. 18th -19th

March 15th-17th

August18th-19th

July12th-14th

Sept 14th - 15th

Nov 8th -10th

Buddyclasses

Parent

NightOut

Board

Break

Clinic

Hand Out FREE Valentines

Refe

rralR

ewards

Prog

ram

ASKF

ORREFERR

ALS

IDID:

Thingstothinkabout

News

Level1dates

Quotes

Titles

I didnt do:

DatesortitlesRecordsorYEAFOR

8/3/2019 Instructor Newsletter June 07

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Moody Management Inc.

Grad

uatio

n

Acad

emy

Teams

This

Month Up

comin

g

Events

LifeThem

es This

Week

11 X 17

Mar

TT

K4K&Adult

Graduation

Bulletin Board Layout (Refer to BB Insert)

11 X 17

July

Basic

Graduations

11 X 17

SafetyGearOn

The ThisWeek getsupdated

weekly!

Academy Achievement - August 20

RemEvery

Upda

Chan

Merc

Wall

____

After GGrad

Boar

Chan

____

Other School Decorations / BannersMerchandise Grid WallsRotateEveryTuesday!IMPORTANT! MAKE SURE YOU DO!

Life Skill BannersWide 3 Program Banner: InFrontofParentWaitingArea(PWA)PrimaryLongLifeSkillBanners:HungwithBannerPolesinOBVIOUSAreaSWITCHAfterGraduation!

Black Belt School BannersMOVEAfterGraduation

MA RC H 1 8TH

JULY 15TH

NOVEMBER 18TH

BlackBeltsare requiredtoattendtograduatetoanynewBlackBeltrank.Nomakeupsoralternategraduationsareallowed.StudentsarealwaysrequiredtobringtheirownATAapprovedequipment.

MidtermsarerequiredbyallBlackBeltsbelow2atevery2monthgraduation.Above2,attheabovedates.Upto3Augustbedoneatthelocalacademy.

CerticationcampsprovidetheopportunityforLeadershipadultstoadvancetolevel1,2andlevel3traineecollars.(seeinstructionalstaffforrequirementsandfees)

*Timesanddatesaresubjecttochange.

2006Instructor

Certifcation

&BlackBelt

RankGraduationBOOT CAMPS*

Integrityistellingmyself

thetruth.Andhonestyistellingthetruthtoother

people.

-Spencer Johnson

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Moody Management Inc.

Academy Achievement - August 2007NewsFathers Month!

AlloftheFathersMonthstuffisonthewebintheAugust07folderwithinthe

InstructorNewsFolder.

Youshouldlookatthelesandprepareandposttheposters,emailtheemailsandsend

the letters:

GetuniformsforDads!

Setupadropboxsoyoucanstuffticketseverytimethedadgoestoclass.

Planyourclinics Getdadswhoarememberstogivetestimonials-handsigns.

Haveoneofthesedadscalltogettheotherdadsintotheclinics!.

Thiscanbeoneofyourbiggestpromotionsoftheyear.Dontmissoutonthis.

Remember:Keep GoingStrong!Communicationis

ourLifeSkilland

itswhatyouneed

to keep on track to

Double06

Level 1 - External Ads (see Ads Insert)MailDate* D es cr ip ti on D is tr ib ut io n

AllMonth Yellow Pages PhxMetro,SW,SE,Chand/Gilbert,Scotts,CA

AllMonth Int ernet S earch eng ine op timizat io n, we bcl ick s, et c. .. .

AllMonth School Promotion AllSchools

AllMonth Charity Promotions AllSchools

2Drop

TImes

Postcard Promotion AllSchools(droponthe22nd,29th)

Various Register Receipts Albertsons(South),Bashas(West),Safeway(CC)

Various Winners Circle AZSchools

*Remembermaildatesareusually3-7daysbeforeinhomedates

Level 1 - Internal / External PromotionsMailDate* Description Responsible

AllMonth Use Standard Level 1 Plan Academy

5/4 ParentNightOut Academy

5/5 BuddyDay Academy

AllMonth FATHERS MONTH!!! Academy&Corporate

A ll M on th B ir th da y Pa rt ie s! , Sh ow a nd Te ll s A ca de my !!

Level 3+ - Internal PromotionsDate* Description Responsible

Invites, presentations, etc... Academy

AllMonth FathersMonth(UpgradeDuringtheMonthtoo!) Academy

11X1

7

HaveYourBirthday

HEre

Needtoupdatetheschoolpromotions

Needtoupdatethecalendar

Thoughts on changing the AWARDS Board to TEAMSboard??? ChampionsTEAM

NextTournPoster,TournSignUp,Results

DemoTEAM

PracticeTimes,Demos(ISTourns,Grads)

LeadershipTEAM

Remindertoearnstars!

SparringTEAM

The very

ofhonesty

ingooded

-Plutar

M oodyM anagem entI nc.

MoodyManagement Inc.

Honestyis betterthananypolicy..

- ImmanuelKant

Integrityis telling myselfthetruth.

And honestyis telling thetruthto

otherpeople.

- SpencerJohnson

A No uttered fromthedeepest

convictionis betterthana Yes

merelyuttered toplease, orworse, to

avoid trouble.

- Mohandas Gandhi

M oodyM anagem entInc.

HONESTY

MoodyManagementInc.

BeingTruthful

Always!

M oodyM anagem entInc.

MoodyManagementInc.

BeingTruthful

Always!