INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

MAHARSHI DAYANAD UNIVERSITY,

ROHTAK – 124001 (HARYANA) (INDIA)

Dear Respondent,

We are the researchers from the Institute of Management Studies and

Research (Rohtak), currently conducting a survey to examine the “ANTECEDENTS

AND STRATEGIES FOR THE GROWTH OF HEALTH – TOURISM IN

INDIA- AN EXPLORATORY STUDY”

The purpose of this research is to determine your opinions on developing India

as the leading hub for health tourism in India. This study is a partial fulfillment to the

requirements for the Doctorate of Philosophy at the Maharshi Dayanand University,

Rohtak-124001 (Haryana) (India).

Any information disclosed in this questionnaire is only meant for academic

purposes and will be kept in strict confidentiality. Findings of the study will be

reported only at aggregate level and anonymity of individuals that respond to this

questionnaire is guaranteed.

Your response is vital and I greatly appreciate your time and effort in

completing this questionnaire. Kindly complete the questionnaire and return your

response. Thank you for your kind participation.

For further enquires on this research, feel free to contract me using the e-mail

address provide below.

Your sincerely,

Vikram Bansal (Research Scholar)

Institute of Management Studies and Research

Maharshi Dayanand University, Rohtak – 124001 (Haryana) (INDIA)

E-mail: indianhealthtourism@gmail.com

Surpervised by,

Assoc. Prof. Dr. Raj Kumar

Institute of Management Studies and Research

Maharshi Dayanand University, Rohtak – 124001 (Haryana) (INDIA)

E-mail: rajkumarimsar@gmail.com

REASONS FOR GROWTH F HEALTH TOURISM IN INDIA

SECTION: (A) Please indicate to what extent you agree or disagree with the

following statement as the reasons for growth of Health Tourism in India.

Please tick ONE answer only for each statement based on scale below:

SA – Strongly Agree, A- Agree, NAI – Not an Issue, DA – Disagree,

SDA – Strongly Disagree

Reasons for Growth of Health Tourism

in India

SA A NAI DA SDA

Modern and well-equipped medical

technology

1 2 3 4 5

Excellent track-record of medical Service 1

2 3 4 5

International accreditation super specialty

hospitals

1 2 3 4 5

Large number corporate super specialty

hospitals’ quality and safety system

accredited by international accreditation

(JCI) & (ISO)

1 2 3 4 5

Transparency on clinical practice Norms 1

2 3 4 5

Low rate of treatment failure 1

2 3 4 5

Minimal waiting time 1

2 3 4 5

High quality medical and paramedical

works, with internationally recognized

qualifications

1 2 3 4 5

Facility of Air Ambulance 1 2 3 4 5

High Medical Privacy and confidentiality 1 2 3 4 5

Personalized care by highly qualified

medical staff

1 2 3 4 5

Transparency on pricing schemes 1 2 3 4 5

Availability of adequate medical insurance

cover

1 2 3 4 5

Cost insurance is affordable 1 2 3 4 5

Reasonable cost of accommodation of

traveling partners

1 2 3 4 5

Annexure A

Reasons for Growth of Health Tourism

in India

SA A NAI DA SDA

Hospitable country with warm &

welcoming local people 1 2 3 4 5

Good Tourism transportation infrastructure

and connectivity tourists spots 1 2 3 4 5

Co-operation & Co-ordination between

travel agencies and health centers 1 2 3 4 5

All type weather condition available at

same time 1 2 3 4 5

Favorable exchange rates 1 2 3 4 5

Clean and hygienic physical Environment 1 2 3 4 5

Communication is easy – English

Speaking 1 2 3 4 5

Neutral country in international politics 1 2 3 4 5

Supportive Policy Provision for public

private partnership in Health care sector 1 2 3 4 5

Favourable Health care Policy Provision

for corporate Hospital 1 2 3 4 5

Politically stable and safe 1 2 3 4 5

Ease of immigration clearance 1 2 3 4 5

Ease to connectivity all country 1 2 3 4 5

Ease mode of payment (Credit Card,

Banking Transfer) 1 2 3 4 5

Based on the reason as rated above, do you think India can become the leading

healthcare tourism hub?

Yes No

MEDICAL SPECIALTIES FOR HEALTH TOURISM

Section: (B) Medical specialties offered in healthcare centers are one of the vital

factors in making India as the preferred destination for health tourism.

Please rate the degree of attractiveness to health tourists and availability of medical

specialties in India with the scales as below. Please tick ONE answer only for each

statement.

a) Attractiveness:

1 - Very Attractive 4 - Somehow Unattractive

2 - Somehow Attractive 5 - Very Unattractive

3 - Neither unattractive nor attractive

b) Availability of Medical Specialties:

1 - Widely Available 4 - Available and Insufficient

2- Available but sufficient 5 - Not Available

3 - Not sure

Very Very

Attractive Unattractive Medical Specialty Widely Not

Available Available

1 2 3 4 5 1 2 3 4 5

1 2 3 4 5 Cardiology 1 2 3 4 5

1 2 3 4 5 Cancer 1 2 3 4 5

1 2 3 4 5 Dental Care 1 2 3 4 5

1 2 3 4 5 Optometric Care 1 2 3 4 5

1 2 3 4 5 Gynaecology and

IVF 1 2 3 4 5

1 2 3 4 5 Diagnostic &

Therapeutic 1 2 3 4 5

1 2 3 4 5 Urology 1 2 3 4 5

1 2 3 4 5 Oncology Care 1 2 3 4 5

1 2 3 4 5 Pediatrics 1 2 3 4 5

1 2 3 4 5 Geriatric Care 1 2 3 4 5

1 2 3 4 5 Cosmetic surgery 1 2 3 4 5

1 2 3 4 5 Endocrinology 1 2 3 4 5

1 2 3 4 5 Nephrology 1 2 3 4 5

1 2 3 4 5 Eye Surgery 1 2 3 4 5

MARKETING APPROACHES AND STRATEGIES FOR HEALTH TOURISM

IN INDIA

Section: (C) Please rate to what extent you feel the effectiveness of the listed

marketing approaches and strategies in attracting health tourists to India.

Please tick ONE answer only for each statement based on scale below:

VE – Very Effective E- Effective NIE – Neither ineffective nor effective

I – Ineffective VI – Very Ineffective

MARKETING APPROACHES AND

STRATEGIES

Very Effective Very Ineffective

VE E NIE I VI

Wide range of medical specialties at

relatively affordable price 1 2 3 4 5

Easy access to transparent pricing

policy 1 2 3 4 5

Discount rate healthcare packages 1 2 3 4 5

Online counseling & appointment

facility 1 2 3 4 5

Internet marketing with informative

website 1 2 3 4 5

Website in multi languages, comprising

all information on all the medical

facilities and doctors availability

1 2 3 4 5

Online VISA processing facility 1 2 3 4 5

Facilities of registration on Hospital’s

website 1 2 3 4 5

Provision of online Health Tourism

Newsletters for promotion Health

Tourism

1 2 3 4 5

Sending information via direct mail to

those who has registration hospital 1 2 3 4 5

Partnership with travel agents 1 2 3 4 5

Healthcare packaged innovatively with

tour Packages 1 2 3 4 5

Liaison between hotels and hospitals to

offers holiday schemes 1 2 3 4 5

Appointment of spoke person as

ambassador of health tourism India 1 2 3 4 5

MARKETING APPROACHES AND

STRATEGIES

Very Effective Very Ineffective

VE E NIE I VI

Advertisement in travel magazines 1 2 3 4 5

Advertisement at airports and flight 1 2 3 4 5

Availability of Hospitals spoke person at

important Airports 1 2 3 4 5

Circulation of brochures compiling list of

medical centers and other supporting

agencies offering services

1 2 3 4 5

Signing memorandum of understanding

with government abroad 1 2 3 4 5

Establishment of international call centers

to facilitate enquires form foreign patients

in their own languages

1 2 3 4 5

Setting multi specialty hospital near Tourist

Destination 1 2 3 4 5

Participation in different events e.g. trade

show, exhibition, training seminar,

conference in countries abroad

1 2 3 4 5

Establish hospitals’ offices or agencies in

other countries 1 2 3 4 5

RESPONDENTS’ BACKGROUND INFORMATION

Section: (D) Please tick the answer and fill in the blanks when necessary

Age __________ Year

Experience _________ Year

Gender: Male [ ] Female [ ]

Citizenship: India [ ] other [ ]

Are you currently attached to a hospital? Yes [ ] No [ ]

Type of Hospital attached to: Government Hospital ( ) Private Hospital ( )

Are there any health tourist seeking medical services at your health care facility?

Yes [ ] No [ ]

Thanks For Your Contribution

HEALTH TOURISTS’ TRAVEL MOTIVATION

SECTION (1)

This Section enquired your reasons for choosing India as your Health

Treatment destination.

Please rate the importance of the following items which motivate you to

choose India as a health treatment destination (kindly circle only one number for each

item on the scales given below).

1.Very Important, 2. Moderately Important, 3.Not an Issue,

4. Slightly Important, 5. Low Important.

Reasons for

choosing India as

Health Treatment

Destination

Very

Important

Moderately

Important

Not

an

Issue

Slightly

Important

Low

Important

English language is

widely spoken 1 2 3 4 5

Relatives and friends

are here 1 2 3 4 5

Not far from my

country 1 2 3 4 5

Clean and hygienic

physical

environment

1 2 3 4 5

State of the art

medical facilities 1 2 3 4 5

Value for money

medical services 1 2 3 4 5

Availability of other

tourist attractions 1 2 3 4 5

Excellent safety and

security 1 2 3 4 5

Excellent

transportation

services

1 2 3 4 5

Annexure B

Reasons for choosing

India as

HealthTreatment

Destination

Very

Important

Moderately

Important

Not

an

Issue

Slightly

Important

Low

Important

Popular destination for

medical treatment 1 2 3 4 5

Modern and up-to-date

medical treatment 1 2 3 4 5

Convenient

clinical/hospital hours 1 2 3 4 5

Credit card payment

facility 1 2 3 4 5

Personal touch by

doctor 1 2 3 4 5

Availability of

language interpreter 1 2 3 4 5

Wide range of medical

services 1 2 3 4 5

Similarity in language

spoken 1 2 3 4 5

Ease of immigration

clearance 1 2 3 4 5

Cultural similarity 1 2 3 4 5

Interesting travel

packages offered 1 2 3 4 5

HEALTH TOURIST SATISFACTION

SECTION 2

This section enquires your level of satisfaction with the items specified during

your health treatment.

Please indicate your level of satisfaction with the hospital you recently

obtained treatment from (or currently undergoing treatment in) for the following

attributes using the scale given below (kindly circle only one number for each items).

1. Extremely satisfied 2.Very satisfied 3.Moderately satisfied

4. Slightly satisfied 5. Not at all satisfied

Doctor/Physicians Extremely satisfied Not at all satisfied

Physical examination

performed 1 2 3 4 5

Care and concern shown

towards my health 1 2 3 4 5

Responses to my questions 1 2 3 4 5

Initiatives taken to find out my

health history 1 2 3 4 5

Length of consultation 1 2 3 4 5

Advice on maintaining or

improving health 1 2 3 4 5

Immediate attention to my

health problem 1 2 3 4 5

Respect for my privacy 1 2 3 4 5

Professional attitude and

behavior 1 2 3 4 5

Nurses Extremely satisfied Not at all satisfied

Care and concern shown towards my

health problem 1 2 3 4 5

Clarity of instructions 1 2 3 4 5

Immediate attention to me 1 2 3 4 5

Advice given at the time of discharge 1 2 3 4 5

Time spent with me 1 2 3 4 5

Respect for my privacy 1 2 3 4 5

Professional attitude and behavior 1 2 3 4 5

Hospital Atmosphere Extremely satisfied Not at all satisfied

Security 1 2 3 4 5

Cleanliness / Hygienic Environment 1 2 3 4 5

Comfort 1 2 3 4 5

Layout and Design 1 2 3 4 5

Noise 1 2 3 4 5

Crowdedness 1 2 3 4 5

Cheerful and reassuring décor 1 2 3 4 5

Hospital Facilities Extremely satisfied Not at all satisfied

Location of Hospital 1 2 3 4 5

Signage and directions 1 2 3 4 5

State of the art medical facilities 1 2 3 4 5

Disable friendliness 1 2 3 4 5

Waiting areas 1 2 3 4 5

Parking 1 2 3 4 5

Toilets 1 2 3 4 5

Treatment room 1 2 3 4 5

Hospital services Extremely satisfied Not at all satisfied

Appointment system 1 2 3 4 5

Queuing and call system 1 2 3 4 5

Registration system 1 2 3 4 5

Waiting times 1 2 3 4 5

Visiting hours 1 2 3 4 5

Consultation hours 1 2 3 4 5

Language and translation services 1 2 3 4 5

Hygienic medical procedures 1 2 3 4 5

Billing and payment 1 2 3 4 5

Pharmacy services 1 2 3 4 5

General counter services 1 2 3 4 5

ABOUT YOU (YOU’RE ANONYMOUS PROFILE)

SECTION 3

This section enquires some details about you.

Please answer the following questions by either filling in the spaces provided

or ticking the boxes.

1. Gender 1. Male 2. Female

2. Region of origin 1. Westerners 2. Middle Easterners 3. Africans

4. South Asian 5. East Asians

3. Age (1) Under 30 Years (2) 31 to 45 years

(3) 46 to 60 years (4) More than 60

4. How did you know about this hospital?

1. Friends/relatives visited India 6. Internet

2. Travel agents 7. Newspaper

3. Travel guide books 8. Airlines

4. Tourism India collaterals 9. Business

5. Travel Magazine

5. What is your highest level of education? (Tick one answer only)

1. Primary School 2. High School

3. College (Certificate/Diploma) 4. Graduate (Bachelor Degree)

5. Postgraduate (Masters Degree/PhD)

List of Hospitals Visited for Survey(NCR)

Sr. No. Hospitals Accreditation

1 Sir Ganga Ram Hospital NABH

2 Moolchand JCI

3 MAX Hospital NABH

4 Medanta The Medcity Non Accredited (applied)

5 Fortis Escorts Heart Institute JCI

6 Kailash Hospitals & Heart Institute NABH

7 Indraprastha Apollo JCI

8 Dharamshila Hospital & Research Centre NABH

9 Chacha Nehru Bal Chikitsalaya NABH

10 Paras Hospital NABH

11 Artemis Health Institute NABH

12 Rockland Hospital NABH

13 Batra Hospital and Medical Research Centre NABH

14 Jaipur Golden Hospital NABH

Annexure C