Institute of Health Institute of Advanced Study

PUBLIC HEALTH ACROSS BORDERS AND MINDSSpeculative lunch 25/01/2012

Dr Mariana Dyakova, Division of Health Sciences, WMS

The Idea • Using video in teaching (MPH, WMS)• Public Health Media Club, WMS• Public Health Communication and

Media Research Group, Institute of Health

… “communicating” the idea

Set the scene

• Public health

– PH science

– PH practice

– Practicing (public) health

• The Media

Across borders Across minds

Complex

PH science

PH practice

Everyday practice

Empirical evidence

Scientific evidence

Tran

slati

on /

Com

mun

icati

on

Simple

A GAP

Science (Research)

Practice (Life)

Implementation Communication

Dissemination Translation

Bridging the GAP?

How?

Research

CommunicateDisseminate

TranslateImplement

Feedback

Follow-up

Change adapt

fit

Bridging the GAP?• Scientific communication (researcher to researcher)

• Non-scientific communication (researcher (not) to public)

• “Semi-scientific” communication?– Science to practitioners– Science to politicians (decision –makers)– Science to the interested (specific groups)

Bridging the GAP?

Anything else?

Bridging the GAP?The Media

• Powerful!

• Independent (objective) / not

• Bridging / increasing the GAP?

• Mixed / contradictory messages

• Underexplored & underused!

… keep looking, don’t settle!Steve Jobs (1955 – 2011)

…where you want to get to,' said the Cat. `I don't much care where -' said Alice. `Then it doesn't matter which way you go,' said the Cat.

Possible direction(s)• Research for – The literature – The people:• Media• Decision-makers• Else

….• Create for– ECR meeting– A media event– Video / short film– ….