instagram & tiktok for teen sex ed€¦ · snapchat? • it can be difficult to gain followers...
TRANSCRIPT
Instagram & TikTok for Teen Sex Ed
Hi, I’m Alex! I’m on a mission to improve health.
UX research & design
Web & social media strategy
Branding & marketing
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What we’ll cover
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Instagram features
Best practices for Instagram
TikTok features
Best practices for TikTok
Strategy & tools
Q&A
Some assumptions
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Wait. What about Snapchat?
• It can be difficult to gain followers
• Content is only shown for 24 hours
• Challenges to measuring success
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InstagramHigh-res, polished
Storytelling & engagement
Photo & video
GenZ & Millennials
“This is who I am”
TikTokRaw, unfiltered
Music & fun
Short video only
GenZ
“This is me having fun”
VS
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Slide into photos, videoand messaging
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Get to know Instgram’sfeatures
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Stories Feed IGTV
Messaging Stickers, GIFs, polls, music
Text & drawing
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FeedStatic photos &
carouselShort video Curate your
brand
StoriesPortrait mode photo & video
Disappears after 24 hours
High engagement
VS
How are you using Insta today?
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It’s all about content
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Stories drive engagement
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Using stories creatively
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TikTok
Constraints, creativity andhaving fun with challenges
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Get to know TikTok’sfeatures
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Videos, photo slideshow
Music Duet
Filters (green screen)
Text overlay
Ingredients for a good TikTok
• Fun
• Music
• Let your body talk
• Short length
• Call to action
• Hashtags
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This is how you TikTok
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This is how you TikTok
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This is how you TikTok
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Building a strategy
Planning for sustainable, long-term growth & engagement
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Building blocks of strategy
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Know your audience, know what others are
doing
Define problems & goals
How will you address needs? What will it
take?
Try solutions, get early feedback
Measure results, learn, refine
Making sense of metrics• Followers
• Likes
• Comments
• Saves
• Video views
• Profile views
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• Taps back, taps forward
• Story replies
• Story exits
• Reach/impressions
• Referral traffic
Content publishing checklistLocation
Hashtags
Call to action
Branding
Tells a story
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Music
Fun
Challenge/trend
Voice & tone
Youth input
Five rules of growing a following
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Be generous with likes and follows
Be consistent with schedule
Be responsive to questions, comments,
needs
Be realistic about expectations
Be open to experimentation
My favorite tools
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Scheduling, analytics & more
Templates & design
Content planning