instagram for business - joomgeek - lecture 08.14
DESCRIPTION
Invited by Dubai Media City for a lecture on Social Media. We tried to explain "why it's Time for @yourbusiness to #Instagram". Behind this the idea is to understand the advantages of Instagram for Business, as it remains a powerful tool, to engage your community and enforce your digital strategyTRANSCRIPT
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Time for @yourbusiness to #Instagram
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Business & InstagramA powerful tool, to engage your community
and enforce your digital strategy
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1- A powerful toolIt’s free, it’s now and it’s trendy
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Mobile Apps
1. Free apps2. Compatible Android, IOS3. Compatible with ⅓ apps
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Basic Functionalities
1. Share photos / videos2. Comments & likes3. Explore by thematics4. Use # and @
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#Thematic @networks
1. # your photos & videos2. @ your friends3. Follow the trends4. Send Private Messages
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Fastest growing network
● 2010: Launch● 2012: Sold 1b $ to Facebook● 2014: 200+ million active users
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Facts & Figures
1. 200 millions daily users2. 35% users consult multiple times a
day3. 257 min spent monthly4. 60 millions daily new photos5. 68% of users are women6. Engagement is 15X greater than
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Cool Social Network
1. Ads2. Videos3. Posts4. Links5. Photos6. Events
1. Photos2. Videos
Few ads and brand intrusions make it a cool & personnal Social Network
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1- A powerful toolIt’s free, it’s now and it’s trendy
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2- To engage your communityLove them, Surprise them, Entertain them
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Gives Voice to People
People need to speak and share their opinions.
> Use # to let people share their experiences and what they love
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Interact with Them
Help people to share with you.
> Create #, Follow them, invite them to follow you @, speak with them
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Create Relationships
Follow the trends and be where the cool stuff is
> like, comment, post
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2- To engage your communityLove them, Surprise them, Entertain them
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3- On a Digital StrategyGo when it’s the right time
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Brand Awareness
Help people to know your company
> Post about your staff, offices, events and products
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Smart Promotion
Don’t sell, make people love and think about your products
> Show your products as you love them
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When you need it
Make your business work then Instagram !
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3- On a Digital StrategyGo when it’s the right time
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@
#DICSeries
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Questions ?