inspireware
DESCRIPTION
Presentation at Beijing Digital Entertainment Jam on how to get out of the \"Copy-to-China\" model by being more creative thanks to inspireware from people and Internet.TRANSCRIPT
Inspireware
Benjamin JoffeManaging Director
+8* | Plus Eight Star
Really Simple Speech
Beijing | 2008.04.22
www.plus8star.com
China | Japan | South Korea
Innovation Consulting
Mobile & Internet services
Digital creativity
C2C?
Copy-to-China
Most don‟t work(no revenues)
Most are boring(no innovation, no differentiation)
Inspireware: People
Fredrik HarenCreativity author & speaker
Exposure to new ideas
vs.
Watching your neighbor
Tomi Ahonen3G author and speaker
“In a connected world,
sharing information
is power”
Liu Lanlan(刘兰兰)
author of
“Pin Up Your Works”Learning Design in America
把你的草稿钉在墙上在美国学设计
58元
Process
teaches more than
Result.
Inspireware: Internet
200+ inspiring
speeches FREE
Get inspired
vs.
Wait for inspiration
But also...
Creativity in simplicity
Creativity in emotions
Xinghan “Jenova” Chen
Shanghai, China
University of Southern California
Master of Arts on
“Theory of flow” in games
Ch
all
en
ge
s
Skills
Boring
Stressful
“Top 10 Games
You Never Heard of”
in 2006
…and other awards
flOw
Best Downloadable Game of the Year,
Game Developers Choice Awards 2008
Johnny Cheung Lee
Ph.D. Graduate Student
Human-Computer Interaction Institute
Carnegie Mellon University
Creativity in constraints
YouTube Top videos
(1) Head Tracking system (4.6M)
(2) Multi-touch whiteboard (1.4M)
(3) Fingers tracking (1.3M)
What next?
1.
Look outside
2.
Concept first
3.
Do your thing(and value the process)
4.
Share
Thanks!
Inside Cyworld
Inside QQ
Published research
Free sample | www.plus8star.com
• [+8*] (Plus Eight Star Ltd) is a consulting boutique
operating from Beijing, China
• To learn more about us, please visit our site at
www.plus8star.com.
The company
• Provide strategic analysis to operators & content providers
to anticipate their markets
• Bring best practices in business models, service design
and marketing to Internet and mobile companies to
accelerate their business
• Other services range from M&A advisory, market
entry, partners identification to negotiation support
Our services
• „Innovation Arbitrage‟: bridging differences in market
maturity worldwide, using Asia as a source
• Strategic consulting on best practices in mobile and
Internet services in China, Japan and South Korea
Our focus
• Multicultural team covering the 3 markets
• Hands-on experience with local companies
• Large network of contacts
• Cross-market & cross-cultural awareness
Local expertise and global perspective
Co-Founder & Organizer | Mobile Monday Beijing
• Leading Information & networking event for mobile
professionals in China
• 19 sessions since March 2006
• 2500+ members, 70 presentations
• www.mobilemondaybeijing.com
Managing Director | Benjamin Joffe
• 8 years in Internet & mobile in Japan, Korea and China
• Selected as China‟s Top 100 mobile influencers in 2007
• Tel: +86 1371 880 3321
• Skype: benjamin0123
• Email: [email protected]
The future has already arrived. It is just not evenly distributed yet.
William Gibson
Science fiction author & father of the cyberpunk genre
Coined the term "cyberspace" in 1982
About +8*
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Innovation Arbitrage