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INSPIRED LIVING2015 COMMUNIT Y PROFILE

TABLE OF CONTENTSMAYOR’S WELCOME 5

WHAT IS INSPIRED LIVING? 7

WE ARE: FAMILY ORIENTED AND FRIENDLY 9

WE ARE: ACTIVE AND IN TOUCH WITH NATURE 11

WE ARE: INVOLVED IN THE COMMUNITY 13

WE ARE: DEDICATED TO GREAT FOOD 15

WE ARE: GREAT TO DO BUSINESS WITH 17

WE ARE: A GREAT PLACE TO VISIT 19

WE ARE: PASSIONATE ABOUT OUR HISTORY 20

WE ARE: BIG ON ADVENTURE 22

DEMOGRAPHICS 24

CLIMATE 26

LOCATION 29

INCOME 30

HOUSING 31

LABOUR FORCE 32

EDUCATION 34

BUSINESS 36

LOCAL BUSINESS SPOTLIGHT 41

MUNICIPAL AND PROVINCIAL SERVICES 42

BUSINESS DIRECTORY 44

RECREATIONAL DIRECTORY 49Recreation amenities are plenty in Portugal Cove-St. Philip’s. Rainbow Gully Park is one of our newest and grandest parks. A middle school is currently being built adjacent to the artificial turf field.

C O M M U N I T Y P R O F I L E3

MAYOR’S WELCOMEOn behalf of Portugal Cove-St. Philip’s, I want to thank

you for your interest in our lovely community. Over the past

few years, I have watched this place transform from an

understated town to one of the most desirable, sought-after

places to live and work on the Avalon Peninsula. English

settlers claimed this land as their permanent home over 200

years ago, and we’ve been growing ever since.

Despite a growing population, Portugal Cove-St. Philip’s

retains its small-town values of a tight-knit community with

easy access to a major urban centre. It’s a great place to

raise a family, and we’re just minutes away from downtown

St. John’s. We’re poised on the edge of the Atlantic, with

ample opportunity to enjoy the great outdoors, and thus

there is plenty of room for tourism development. Both

income and employment averages are higher here than

elsewhere in the province, and as a result, the value of

residential property continues to grow.

I’m proud of Portugal Cove-St. Philip’s transition into a

modern yet traditional town. The people here are the very

definition of Inspired Living: passionate, hard working,

and dedicated. In the past year, we’ve expanded Voisey’s

Brook Park and Rainbow Gully Park, increasing our trails

and recreational amenities. We facilitate sports teams and

leadership groups for children, and we have recreational

groups for adults and seniors that welcome everyone with

open arms.

The Portugal Cove-St. Philip’s Town Council will continue

moving forward with a development plan to further improve

and enhance the town as a welcoming place for businesses,

tourists, and new residents looking to start a new home.

Visit us today!Mayor Moses Tucker was one of the architects of St. Philip’s incorporation and was a member of the first council. He was elected Mayor of Portugal Cove-St. Philip’s in 2013.


WHAT IS INSPIRED LIVING?Life in Newfoundland and Labrador is built on tight-knit

community spirit. We believe in weaving strong relationships,

and we’re lucky enough to do it all from one of the most

beautiful places on earth. There’s no better example of

inspired living than right here in Portugal Cove-St. Philip’s, a

growing modern town in rural Newfoundland. Portugal Cove-

St. Philip’s is close to St. John’s, but separate enough to

offer a quiet and rich existence on the edge of the Atlantic.

Business is booming, families are growing, and life is good.

Better yet, we’re surrounded by jaw-dropping coastline and

hundreds of years of history and folklore.

There are opportunities for all ages and interests in Portugal Cove-St. Philip’s. One of the province’s only football groups operates from Rainbow Gully Park. C O M M U N I T Y P R O F I L E

7

WE ARE: FAMILY ORIENTED AND FRIENDLYOut here on the edge of the Atlantic Ocean, we’re

close to all the amenities of St. John’s but far from

the maddening crowds. It’s the kind of place where

children still play outdoors. Year round, families

take advantage of the numerous walking trails in

and around the community, including 4.5 km of

new trails at Voisey’s Brook Park. In the warmer

months, families and individuals can take advantage

of the artificial and multipurpose turf at Rainbow

Gully Park, as well as a softball diamond and a

skateboard park. Kids can join sports teams, as well

as organizations like Girl Guides of Canada and

Scouts Canada.

Children from kindergarten to grade 6 attend Beachy Cove

Elementary before moving on to secondary and post-secondary

schools. We’re an educated, employable community with

a high percentage of youth attending Memorial University

of Newfoundland and the College of the North Atlantic. In

fact, Portugal Cove-St. Philip’s is home to a higher portion

of university-educated people compared to the rest of the

province, with many people working in skilled trades.

Homeowners who appreciate a big backyard and lots of

freedom to move around know Portugal Cove-St. Philip’s is a

prime location for real estate, and offers a better way to raise

a family. Our community has a diverse range of housing, from

modest to lavish, and we take comfort in an abundance of

privacy and space to grow.

Murray Meadows Farm is a family-owned and operated local business that provides fresh organic produce to our community. Evan Murray (pictured here) is the fifth generation of his family to be working on this farm in Portugal Cove.


WE ARE: ACTIVE AND IN TOUCH WITH NATUREThere are endless opportunities here in Portugal Cove-

St. Philip’s to stay active and in touch with nature. New

walking trails, multipurpose courts, a dog park, and

field lighting were all added recently to Voisey’s Brook

Park. Rainbow Gully Park has a multipurpose court, a

skateboard park, and artificial turf with lighting. Both of

these parks also have softball diamonds, playgrounds,

and community huts.

Hiking trails such as Blast Hole Pond Trail offer panoramic

views of the harbour and Conception Bay. Recreational

fishermen will be thrilled to discover Hogan’s Pond, where

rainbow trout are in abundance. During the summer, locals

head to Broad Cove and Beachy Cove to swim and hang

out on the beach. Most people in the area rate their health

as “very good.” We know that fresh air and a healthy lifestyle

has something to do with it.

Each year we are opening more and more trails for residents and visitors. Opening in 2015 will be our network of trails in Voisey’s Brook Park.


WE ARE:INVOLVED IN THE COMMUNITYPortugal Cove-St. Philip’s encourages people of all

ages to jump in and get involved in the community. The

beauty of having a small population of 7000 people

means the ability to connect with your neighbours on a

deeper level, all while giving back to the town.

There are dozens of opportunities to volunteer or to get

involved with local groups. For children and teens, there are

sports teams, church youth groups, and various non-profit

organizations to get involved in. For seniors, the Rainbow

50+ Club offers fun and recreational activities year-round,

including cards and darts, once a month dances, and

outings in conjunction with the town.

The politically minded will thrive by being active in the Town

Council. A large number of locals often turn out for Council

meetings, which allow those living in the area to directly

impact the town’s future. We’re proud of our blooming

community, and we want to continue making it a great place

to live! For more information about how you can get involved

with various community groups, please refer to the directory

at the back of this book.“Reason for the Rink” was started by resident Todd Churchill in 2012 and has raised tens of thousands of dollars for charities. You can check out charity games throughout the winter and maybe even play a game or two.


WE ARE: DEDICATED TO GREAT FOODNewfoundland and Labrador is in the middle of a food

revolution, and Portugal Cove-St. Philip’s is one of its

biggest purveyors. Since Portugal Cove Road was

completed in 1831, residents have supplied

St. John’s and the rest of the province with fish

and produce.

Agriculture is a strong industry here, and since 1993 we’ve

experienced huge growth in milk and dairy production, as

well as vegetable and greenhouse production and livestock

farming. Bickerstaffe Nurseries and Farms and Lien Family

Farms are just two providers in the area.

Portugal Cove-St. Philip’s is home to classic restaurants

like By Da Beach and Wild Horses Café, as well as our

local farms that supply award-winning restaurants in

St. John’s and area with fresh produce.

Business of the Year nominee Tilt House Bakery is quickly becoming one of the most recognizable and talked about bakeries in the province. Owner and resident Ann Davis continues to inspire.


WE ARE:GREAT TO DO BUSINESS WITHOver the past couple of years, Newfoundland and

Labrador’s employment rate has nearly doubled the rate

of Canada’s. With so many exciting opportunities going

on in the oil and gas industry, as well as tourism and

other major sectors, Portugal Cove-St. Philip’s is an ideal

place to set up a business. This area has a very skilled

and educated labour force.

For those seeking business possibilities, the convenience

of locating in Portugal Cove-St. Philip’s is significant. The

world is nearby, with easy access to and from St. John’s

International Airport and direct routes to major hubs like

Halifax, New York City, and Toronto. It’s a quick drive to the

Trans Canada Highway, linking the town to St. John’s and

the rest of the province.

Originally from Bulgaria, local artist and owner of Vis-à-vis Graphics, Vessela Brakalova has been involved in some very special projects in the province and most recently had her artwork on display in Florence, Italy.


WE ARE: A GREAT PLACE TO VISITTourism is one of Newfoundland and Labrador’s fastest

growing industries, and in Portugal Cove-St. Philip’s

we’ve mastered the art of famous east coast hospitality.

Untouched coastal hiking trails attract outdoorsmen

and outdoorswomen from the far corners of the planet.

Big events like the Portugal Cove-St. Philip’s Regatta

Festival as well as the Portugal Cove End of Season

Regatta draw active people to experience one of North

America’s oldest sporting events. In the colder months,

the Winter Carnival gives opportunity to appreciate a

snowy winter wonderland’s embrace.

Thanks to Newfoundland and Labrador’s incredibly unique

culture, we also understand the importance of preserving

our heritage for years to come. Several historic churches

stand proud around our coast, as well as other landmarks

like the newly upgraded Portugal Cove War Memorial built

to commemorate those who lost their lives in the world wars.

Buildings like the Irish White Property show visitors what it

was like to live in this corner of the province during its early

settlement. Built in the early 19th century, its stone fireplace

and flagstone floor may have been built for an immigrant

family from Wexford.

We are just 17 kilometers from the famous Signal Hill, and

26 kilometres from Cape Spear, the most eastern point in

North America. Outdoor adventurers, history buffs, food

enthusiasts, and vacationers are all welcome here. There’s

quite literally something for everyone.

Minutes from downtown St. John’s, Portugal Cove-St. Philip’s is also the gateway to Bell Island, one of the most visited tourist attractions in the province.


WE ARE: PASSIONATE ABOUT OUR HISTORYPortugal Cove-St. Philip’s is a relatively new town,

originally made of two separate communities (Portugal

Cove and St. Philip’s) that joined in 1992. The history of

the area, however, dates back hundreds of years. There

are still many old standing cemeteries and churches

that were constructed in the 1800s. We’re proud of our

extensive history, and every year two festivals are held

to celebrate our oceanic past: the Portugal Cove-St.

Philip’s Regatta Festival and the Portugal Cove-St.

Philip’s End of Season Regatta.

We continuously work to preserve our heritage while offering

new opportunities in the area. Just this year we’ve opened

new recreation facilities, as well as added to our existing

facilities. We also believe in environmental sustainability, and

any new business must adhere to environmentally friendly

practices already in place.

Portuguese fishermen first visited the area as early as the

1500s, when Gaspar Corte Real landed to bury two of his

men who had died during the voyage from Lisbon. There

are also reports of other fishermen using the cove to dry

fish around that same time. Permanent English settlers

began claiming the area as their home over 200 years ago,

especially the Churchill and Tucker Families, having found a

spectacular part of the island to make their own.

Portugal Cove-St. Philip’s constructed the first real,

functional road in Newfoundland and Labrador. Portugal

Cove Road was completed in 1831 as a means to allow

residents to travel to St. John’s to sell their fish and produce.

Before then, travel to and from the area was done by sea

using small, locally-owned boats.

Did you know that Portugal Cove-St. Philip’s was the first

place in the world to document a real giant squid sighting?

In 1873, a “Devil Fish” known as Kraken attached itself to a

fishing boat, and a 12-year-old boy quickly cut off the squid’s

tentacle with a hatchet and saved the men onboard.


WE ARE:BIG ON ADVENTUREOne of the best things about living in Portugal Cove-St.

Philip’s is how easy it is to maintain an active lifestyle.

Hiking and outdoor enthusiasts will love the abundance

of trails and parks, and for many people, these little

gems of nature are literally outside their front doors.

There’s even a Walking and Hiking Club for those who

want to engage in social wellbeing.

The Beachy Cove Trail will bring you to the highest point

of Prince’s Mountain, where there is an incredible view of

Beachy Cove and Portugal Cove Harbour. Beachy Cove

holds a small piece of beach looking out into the Atlantic that

is ideal for campfires. When you visit, bring a small camera

to capture the stunning waterfall dropping into the sea.

Another favourite is St. Philip’s Beach, which attracts a lot

of visitors in mid-summer when the capelin rolls in. Diving

lessons are also taught here, and the wharf is often used as

headquarters for kayaking and sailing excursions.

Even our trails are instilled with folklore. Goat Cove Trail was

once the only land connection between Portugal Cove and

St. Philip’s. The remnants of the old Goat Cove Trail still exist

in the ground today.

Another spot for spectacular landscape views is Grayman’s

Beard. The site contains a large outcrop of rock above the

United Church in Portugal Cove. Grayman’s Beard got its

name because water drips down the face of the rock and

forms a cluster of large icicles during the winter. To some, this

formation looks like a man with a heavy beard on his face. To

get there, you take Grayman’s Beard Trail.

There’s also the Portugal Cove Geeze, otherwise known as

“the geeze,” which was once home to many people. The trail

leading here will take you through a deserted community with

only the foundations of abandoned homes remaining. Several

old gravestones make up the North Point Cemetery.

Recently, Town Council has obtained 100 acres of untouched

crown land and is in the process of constructing beautiful

multi-use trails. We are also lucky to have St. John’s Sunshine

Camp walking trails as a wonderful amenity for our residents.


DEMOGRAPHICSPORTUGAL COVE-ST. PHILIP’S

Portugal Cove-St. Philip’s has a growing population of

just over 7000 people. While we are increasing at a rate

of 12% every 5 years, we believe in retaining the values

of small community living. We’re a welcoming location

for growing families, but many young professionals and

seniors call this place home as well. In fact, statistics

show that the town averages a younger population than

the rest of the province.

Between 1996 and 2011, the population of Portugal

Cove-St. Philip’s has increased by 28%. About 40% of this

population is between the ages of 15 and 44 years old—a

higher percentage than the rest of the province.

POPULATION GROWTH, 1996–2011

Sources: Statistics Canada. Census Profile from 2001-2011

1996

8,000

6,000

4,000

2,000

02001 2006 2011

AGE PROFILE IN NEWFOUNDLAND AND LABRADOR, 2011

Sources: Statistics Canada. Census Profile from 2001-2011

Portugal Cove–St. Philip’s Newfoundland and Labrador

10% 5% 0% 5% 10%

80 to 84

70 to 74

60 to 64

50 to 54

40 to 44

30 to 34

20 to 24

10 to 14

0 to 410% 5% 0% 5% 10%

MALE FEMALE

We’re a vibrant town, full of young families and active seniors.“ “


CLIMATENewfoundland and Labrador’s Avalon Peninsula

experiences all ranges of temperatures and seasons

annually. Winters can be snowy and cold, making the

region ideal for winter sports and activities such as

skiing, snowshoeing, ice-skating, and snowmobiling.

On the other hand, temperatures fluctuate frequently

throughout the winter months, and many days are often

warm and wet.

Spring, summer, and fall are extremely pleasant seasons

on the Avalon Peninsula. Warm temperatures and lots of

sunshine draw people from their homes and bring the region

to life. Scores of tourists visit during these seasons, and

festivals and special events take place nearly every week.

Many people come for the icebergs drifting down through

Iceberg Alley. The natural beauty of the area, particularly

in Portugal Cove-St. Philip’s, makes this place an outdoor

lover’s dream.

AVERAGE TEMPERATURE IN PORTUGAL COVE–ST. PHILIP’S

25

20

15

10

5

0

-5

-10

-15

MONTHLY AVERAGE TEMPERATURE (C) MONTHLY MAXIMUM TEMPERATURE (C) MONTHLY MINIMUM TEMPERATURE (C)

January February March April May June July August September October November December

Our coastal climate is perfect for those who don’t like it too hot or too cold.


LOCATION:TOTAL RAINFALL AND SNOWFALL IN PORTUGAL COVE–ST. PHILIP’S

180

160

140

120

100

80

60

40

20

0

TOTAL RAINFALL (MM) TOTAL SNOWFALL (CM)

January February March April May June July August September October November December

DESTINATION CATEGORY DISTANCE

Bell Island Ferry Terminal 9 km

Kelsey Drive Retail 8 km

Health Sciences Centre Hospital 10 km

Avalon Mall Retail 9 km

Memorial University Education 11 km

College of the North Atlantic Education 12 km

St. John’s (Downtown)

Commercial/ Retail 12 km

Stavanger Drive Retail 14 km

St. John’s International Airport Airport 14 km

Signal Hill Tourism 16 km

Cape Spear Tourism 26 km

* Distances calculated from Town Hall, 1119 Thorburn Rd, Portugal Cove-St. Philip’s.

50 km

Minutes from St. John’s, an international hub to Europe and the Northeastern US.

Portugal Cove–St. Philips’s

St. John’s

Mount Pearl

Argentia

Halifax, Canada 1 hr, 40 mins

Dublin, Ireland 4 hrs, 20 mins

London, UK 5 hrs

Toronto, Canada 3 hrs, 30 mins

Newark, USA 3 hrs, 20 mins

Calgary, Canada 6 hrs, 10 mins

Orlando, USA 5 hrs, 20 mins


INCOMEThe median income earned in Portugal Cove-St. Philip’s is

$83,000, higher than both the province at $54,000 and St.

John’s at $67,000. Income in the town has been growing

at a faster rate than anywhere else in the province, with

about 53% of residents already making $80,000 or higher.

This is comparable to Newfoundland and Labrador, where

only 32% of households make $80,000 or higher.

With only 13% of Portugal Cove-St. Philip’s residents making

less than $30,000 per year, the self-reliance ratio is a high

89.9%. This means there is a lower reliance on government

transfers such as Canadian Pension, Old Age Security,

Employment Insurance, and Income Support Assistance.

A more independent population means a more stable

population with continuous growth and a better place to

do business.

MEDIAN HOUSEHOLD INCOME IN PORTUGAL COVE–ST. PHILIP’S AND NEWFOUNDLAND AND LABRADOR, 1996-2011

Sources: Statistics Canada. 2011 National Household Survey, Census Profile 1996-2011

1996 2001 2006 2011

$90,000

$80,000

$70,000

$60,000

$50,000

$40,000

$30,000

$20,000

$10,00

$0

PCSP NL

HOUSINGThe housing market in Portugal Cove-St. Philip’s is

steadily growing, and there is high demand for new real

estate. Between 2001 and 2011, the average value of a

home increased by 183%, compared to a 153% increase

elsewhere in the province. The average value of a home

in the area is $344,000.

With a strong economy comes the need to accommodate

more people. A number of successful construction

companies are based out of Portugal Cove-St. Philip’s, and

ongoing developments like the Hebron Oilfield and Bull Arm

offer opportunity for further industry growth.

The Hebron development and the White Rose Head

Platform are predicted to significantly increase demand for

labour, which will impact the need for higher-end housing.

AVERAGE VALUE OF DWELLING FOR PORTUGAL COVE–ST. PHILIP’S AND NEWFOUNDLAND AND LABRADOR, 2001-2011

Sources: Statistics Canada. 2001-2006 Cencus Profile and 2011 NHS

2001 2006 2011

$400,000

$350,000

$300,000

$250,000

$200,000

$150,000

$100,000

$50,00

$0

PCSP NL

One of the most affluent communities in Newfoundland.


LABOUR FORCEWe have a strong workforce in Portugal Cove-St.

Philip’s, with a working age population (ages 15 to

65) of 70%. Median household income in the area

is $83,000, while the rest of Newfoundland and

Labrador averages between $54,000 and $67,000.

This income rate is growing at a faster rate than the

rest of the province. Many people are employed in the

sales and service sector, as well as trades, transport,

and equipment operations. The number of people

employed in education, law, government services, and

finance and administration has also increased. The

unemployment rate here is lower, at 5.9% compared to

14.6% throughout the province and 7.6% in St. John’s.

Approximately 11% of the labour force is self-employed,

making Portugal Cove-St. Philip’s a prime location to set

up a new business.

Participation Rate Employment Rate Unemployment Rate

EMPLOYMENT DATA FOR PORTUGAL COVE–ST. PHILIP’S AND NEWFOUNDLAND AND LABRADOR, 2011

Sources: Statistics Canada. 2011 National Household Survey, Census Profile 2006

PCSP 2006 PCSP 2011 NL 2006 NL 2011

80

60

40

20

0

EDUCATION LEVEL FOR PORTUGAL COVE–ST. PHILIP’S AND NEWFOUNDLAND AND LABRADOR, 2011Sources: Statistics Canada. 2011 National Household Survey, Census Profile 2006

Management occupations

Business, finance, and

administration occupations

Natural and applied sciences

and related occupations

Sales and service

occupations

Health occupations

Trades, transport and equipment

operations, and related occupations

Occupations in education,

law and social, community, and

government

Natural resources, agriculture, and related production occupations

Occupations in art, culture,

recreation, and sport

Occupations in manufacturing and utilities

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%

PCSP 2006 PCSP 2011 NL 2006 NL 2011

The region boasts a specialized and skilled labour force.“ “


EDUCATIONIn Portugal Cove-St. Philip’s we have an extremely

educated community with a skilled workforce. In 2011,

the town reported that 27% of its population held a

university degree. This is a significant figure compared

to the rest of the province at 16%. These numbers are

steadily increasing each year, meaning more skilled

labour will be available to prospective businesses in the

coming years.

Beachy Cove Elementary houses students between

kindergarten and grade 6. Recently, the Government of

Newfoundland and Labrador approved the construction of a

new grades 5-9 middle school in the town. This is an exciting

opportunity for the students and residents of our community.

For those pursuing post-secondary education, Memorial

University is located a few minutes away in St. John’s. Here,

19,000 students attend part-time and full-time studies at

undergraduate and graduate levels. MUN was recently

ranked 6th in all comprehensive universities across Canada,

according to Maclean’s magazine.

Also nearby are three College of the North Atlantic

campuses: Prince Philip Drive and Ridge Road located in

St. John’s, as well as Seal Cove in Conception Bay South.

Course offerings at CNA Prince Phillip Drive and Ridge

Road locations cover a wide range of fields.

EDUCATION LEVEL FOR PORTUGAL COVE–ST. PHILIP’S AND NEWFOUNDLAND AND LABRADOR, 2011Sources: Statistics Canada. 2011 National Household Survey, Census Profile 2006

No certificate, diploma, or degree

High school diplomaor equivalent

Apprenticeship or trades certificate or diploma

College, CEGEP, or other non-university certificate or diploma

University certificateor diploma

40.0%

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%

PCSP 2006 PCSP 2011 NL 2006 NL 2011


BUSINESSBusiness opportunities in Newfoundland and Labrador

are growing, and at the centre of it all is Portugal Cove-

St. Philip’s. Existing businesses are supported, and

new businesses are welcomed. In order to maintain

a family-friendly high quality of life to residents, any

new business must respect and support the town’s

environmental sustainability practices, as well as its

rural character. We offer strong support for new and

developing businesses setting up in the area, and we

encourage partnerships between community

and business.

ON THE HORIZON

The three major upcoming industries in Portugal Cove-

St. Philip’s are agriculture, tourism, and construction. The

agriculture industry has been growing since 1993, especially

in regards to dairy products, food processing facilities,

vegetable and greenhouse production, sod farming,

landscape initiatives, and various livestock productions.

The farm-to-table movement has resonated well within the

province, and locals are dedicated to preserving the quality

of available local foods.

Tourism is another booming sector, with accommodations

and restaurants turning the heads of travellers everywhere.

With miles of coastline, cultural festivals, hiking trails, and

culinary options, visitors are recognizing the quality of a rural

landscape when it comes to exploring uncharted territory.

There is much room for further development as the St.

John’s International Airport adds more direct flights and

visiting continuously becomes easier.

REGIONAL ECONOMY

Newfoundland’s employment rate has been growing at

nearly double the rate of Canada, thanks to many developing

industries. The province’s advanced technology sector

employs 3,700 people and generates $1.62 billion in

revenue, which accounts for 6% of the provincial GDP.

Here on the Avalon Peninsula, jobs in oil and gas extraction

have grown by 10% over the past few years, while jobs for

supporting this sector grew by 29%.

This region is an important centre for emerging technologies

in Canada. Between 2006 and 2011, jobs in professional,

scientific, and technical services grew by 48%. This means

the region’s economic growth is also directly affecting the

growth of Portugal Cove-St. Philip’s, which is now one of

the largest municipalities in Newfoundland and Labrador.

There’s a lot of opportunity here waiting to happen. With

an extremely skilled labour force, occupations in primary

industries and trades, transport, and equipment operations

have seen tremendous growth since 2001.


As a highly employable and educated workforce, a large

number of people living in Portugal Cove-St. Philip’s

commute to St. John’s for work. Conversely, more and

more independent business people are opting to work

out of their homes in Portugal Cove-St. Philip’s. These

people are often employed in a wide range of professional

services supporting the region’s oils and gas sector, the

high technology sector, and government agencies. New

businesses looking to set up in Portugal Cove-St. Philip’s

can capitalize on a captive workforce and consumer market.

The town is home to a number of construction businesses,

including electrical, plumbing, and other types of

contractors. But with mega projects soon to be happening

in the region, such as the Hebron Oilfield and Bull Arm, the

construction industry must grow to meet the demand. This is

particularly true as imported labour from outside the province

struggles to find high quality housing.

Furthermore, the shortage of Class A office space in the city

presents ample growing opportunities within the town itself.

RESOURCES FOR BUSINESS

The town’s Economic Development Office can assist your

business needs. The nearby Genesis Centre in St. John’s

is a support network for technology based businesses

that are seeking help with growth and capital, and the

Atlantic Canada Opportunities Agency as well as the

Province’s Department of Business, Tourism, Culture, and

Rural Development help new businesses become more

competitive, innovative, and productive.

Sources: Statistics Canada. 2006 Census Profiles and 2011 NHS

INDUSTRY GROWTH RATEPublic Administration 28.1%Mining, Quarrying, and Oil And Gas Extraction 18.0%Utilities 17.6%Professional, Scientific, and Technical Services 12.7%Finance and Insurance 11.8%

INDUSTRY GROWTH RATE

INDUSTRY TAXGeneral 8.5 MilsFarms 5 MilsDaycare and Bed & Breakfast 5.5 MilsProfessional Services 12.5 MilsBanks/Financial Institutions 45 Mils

Water $455.00 annually per unitSewer $235.00 annually per unitCommercial Water & Sewer $690.00 annually per unit

City of St. John’s Property Tax 25.2-26.2 Mils

PORTUGAL COVE-ST. PHILIP’S BUSINESS TAX (2014)

COMMERCIAL WATER & SEWER

Property Tax 7.9 Mils


LOCAL BUSINESS SPOTLIGHTTILT HOUSE BAKERY

Ann Davis opened her bakery three years ago and quickly

became a local favourite. Davis is a long-time resident of

Portugal Cove-St. Philip’s and now lives in the cabin her

father built in 1967. She knew the previous owners of the

building, and she worked in another bakery for 18 years. To

say she knows the ins and outs of working in Portugal Cove-

St. Philips is an understatement! The bakery resembles a

market and now has three bread ovens and two convection

ovens. Her products are well loved by all. She says business

here is good because the town is growing fast and the

community support is fantastic. She’s constantly busy filling

catering orders for local events and functions. Tilt House

also exports these goods to the entire region.

MURRAY’S GARDEN CENTRE

AND HORTICULTURAL SERVICES

Evan Murray knows a little something about keeping

traditions alive. His ancestors were some of the first to settle

in the area and their root cellar dating back to 1820 is still

in use today. What started out as a small roadside stand

selling vegetables has now flourished into a successful

65-acre business. He sees big potential in the area and has

recently started producing organic vegetables as part of

his latest initiative, Murray’s Meadows Farm. His goal is to

employ more locals in his endeavors, especially now that the

Garden Centre has become a sort of city getaway for those

seeking the rural quiet.

Murray’s Garden Centre offers a variety of horticulture services and products.


MUNICIPAL AND PROVINCIAL SERVICESMUNICIPAL SERVICES

Waste Collection

• Curbside garbage collection occurs once a week, while

curbside recycling is picked up once every two weeks.

Fire Department

• Our volunteer fire department was established in 1996.

• There are two fire stations; one in St. Philip’s on 1119

Thorburn Road, and one in Portugal Cove on 1819

Portugal Cove Road.

• The fire department has a contingent of 33 active

volunteers and applicants must complete a three-month

in-house training course to become a volunteer fire fighter.

• The Fire Department is outfitted with two foam-equipped

pumper trucks, a rescue unit vehicle, and a two-wheel drive

support vehicle.

Schools

• Beachy Cove Elementary is located within the community

and provides kindergarten through grade six.

• In 2016, a new grade 5-9 middle school will open in

Rainbow Gully Park.

PROVINCIAL SERVICES

Healthcare Service

• The Northeast Avalon is served by five hospitals in

St. John’s, and one on Bell Island, all operated by

Eastern Health.

• Eastern Health provides services in Portugal Cove that

includes a community health clinic.

Police Services

• The Royal Newfoundland Constabulary (RNC) is

Newfoundland and Labrador’s provincial police service.

The RNC dates back to 1729 making it the oldest civil

police force in North America. It is headquartered in St.

John’s and serves the Northeast Avalon, Corner Brook, and

Labrador City.

PROPERTY TAX 7.9 MILS

Residential Water and Sewer Tax

Water $425.00 annually per unit

Sewer $175.00 annually per unit

Water and Sewer $600.00 annually per unit

Residential Development Fees

Application Fee per Lot $50.00

Dwellings/Accessory Buildings/Extensions

$3.00/Sq.

Minimum Permit Fee $50.00

General Repairs and Maintenance $50.00

RESIDENTIAL TAXES


BUSINESS DIRECTORYACCOMMODATIONS AND RESTAURANTMaiden of the Rock 895 3082 Oceanside B&B and Café (Opening in 2015)

ARTS AND CRAFTSBarbara Pratt 895-2964 www.barbarapratt.caDelia Pewter 895-8569 www.deliapewter.com

AUTOMOTIVE D & L Automotive 895-2886Don Pender Auto 895-6559Keith’s Auto Repairs 895-2888

CONSTRUCTION AND HEAVY EQUIPMENTAdventure Log Homes 895-1228 www.adventureloghomes.comAtlantic Vinyl Fence & Rail Ltd. 770-9588 www.atlanticvinyl.caCadillac Services Ltd. 576-3584 ww.cadillacservices.comCarew Services Ltd. 895-6942Chris Squires 687-7535Kelloway’s Construction 685-1860Miller’s Equipment Ltd. 895-2748 www.millerequipmentlimited.com

Murphy’s Handyman 749-4895Red Maple Development Inc. 895-2500S & H Codner Construction 895-0222Specialty Homes Ltd. 895-1054 www.specialtyhomes.caThe Siding Experts 895-6113Timberwood Construction 749-3561

CONVENIENCE STORE AND RETAILCountry Convenience 895-3740Elaine’s Convenience Inc. 895-6591P.J.’s Groceteria Ltd. 895-2381Sharpe’s Store 895-3668Triple D Video Inc. 895-6350Ultramar Ltd.Whale’s Back Convenience 895-2940

DAYCAREFrances’ Little Friends Daycare 895-1212Kidkare Children’s Center 895-3124Kids Kampus 895-7200


Neverland Massage Therapy Clinic 895-3350

MANUFACTURINGDinco Enterprises 895-6123Dream Kitchens 895-8205 www.dreamkitchensnl.comFennelly’s Custom Sheet Metal 895-3795 www.fennellys.caMark I Sales Ltd./Brendan Somerton 895-3215Murphy’s Woodworking 895-2695Spurrell’s Cabinet Making 895-3664

PERSONAL SERVICESGlamour Cuts/D. Butler 895-6302Headlines Hairstyling 895-3662KCK Cut & Tan 895-2828Murphy’s Personal Homecare 895-8960Murray’s Pond Country Club 895-6585 www.murrayspond.nf.caPerry’s Barber Shop 242-0277Salon Essence 895-3100Shear Sheen Hair Salon 770-3210T & T Services Ltd. 895-3998The Goldsmith 895-3383 www.thegoldsmith.ca

FINANCIAL SERVICESEleanor Brennan Accounting 895-7962

FOOD AND AGRICULTUREBickerstaffe Nurseries & Farms 895-3701Fresh Pak Foods Inc. 242-0151Gerald King Sod Farm 895-3410Island Frozen Foods Inc. 895-3633Lien Family Farms 895-2068Munn Poultry Farm Ltd. 895-2371Rabinowitz Organic Farm 895-2884 www.theorganicfarm.netRocks to Riches 737-2830Rushmere Farms 895-3393Stoney Ridge Farms 895-3131 / 895-2590Tilt House Bakery 895-2590Tucker Farms 895-0751

HEALTH AND WELLNESSACU Affects Inc. 682-2264Breakwater Pharmacy Ltd. 895-6500Cove Clinic 895-7255


Wennis Enterprises Inc.—Wendy’s Wedding Works/ Pride & Joy Production 895-3350

PET SERVICESJennifer’s Groom Room 895-2196Lucky Dog Pet Salon 895-7674

PROFESSIONAL SERVICESBoulder Publications 895-6483 www.boulderpublications.caBreakwater Distributors Ltd. 722-6680 www.breakwaterbooks.comCousins Photography 728-3559 www.cousinsphotography.comEastern Printing & Packaging 895-0601Ivan Baker Home Inspections 693-0596NLL Recycling 726-1777 www.nllrecycling.comNortheast Avalon Times 895-3225Nutron Electric 895-2604PC & Network Solutions Inc. 895-3560Peter Tucker Ceramic Tiles 895-3729Prestige Promotions 895-6776R. J. Specialties 895-3132Richard G. King Surveys Ltd. 895-6416

Skinner’s Plumbing & Heating Oil 895-2726Vis-a-Vis Graphic Inc. 895-7000 www.visavisgraphics.comWayne Tucker Tile Ltd. 895-2297Windco Enterprises 895-2861 www.windcoflags.com

RESTURANTBy the Beach Restaurant 895-8800Oceanside Café (Opening 2015)Premier Video & Pizza 895-2309Wild Horses Pub and Eatery 895-7856

SPECIALTY SERVICES AND EQUIPMENTAtlantica Mechanical (Life Safety) 738-7940BMJ Developments Ltd. 691-3326 www.aircleaning.ca/aacFitzpatrick’s Auctioneering 722-5865 www.fitzpatricksauction.comLabrador Coastal Equipment Ltd. 895-6626 www.labradorcoastal.com Murray’s Horticultural Service & Landscape Service 895-2800

TRANSPORTATIONFreightway International Ltd. 576-6345Gladney’s Bus Limited 895-0282


Beachy Cove Girl Guides [email protected] your daughter the tools and resources she needs to achieve greatness while doing fun things with friends! Registration for girls of any age is open at www.girlguides.ca. Looking for a way to get involved within your community? Adults can volunteer and make a difference.

Beaver Scouts nfldlabrador.scouts.caFor ages 5-7. Beaver Scouts is filled with a little bit of everything—outdoor activities, games, music, and sports. Along the way, Beaver Scouts meet new friends, learn cooperation and teamwork, and develop self-confidence.

Church by the Sea [email protected] / 726-1894This community group is dedicated the preservation of the 1893 St. Philip’s Anglican Church.

Cub Scouts nfldlabrador.scouts.caFor ages 8-10. Cub Scouts are encouraged to try new and more challenging activities. Along the way, Cub Scouts learn how to take care of themselves and work as a team, and most importantly have a lot of fun!

Dart League 895-2726The Dart League takes place weekly at the Recreation Centre. All ages are welcome.

RECREATION DIRECTORYAdvisory Committee on the Environment (ACE) [email protected] is an advisory committee of the council that is primarily focused on ensuring environmental issues are considered by council and to educate the public on environmental awareness.

Atlantic Bojuka 693-4188Atlantic Bojuka is a form of self-defence designed to deal with real life altercations and not a point-based sport martial art.

Beachy Cove Elementary Boys Basketball Team—The Pumas 725-0551 A division competitive team consisting of grade 5 & 6 students, with program students from grades 3 to 6.

Beachy Cove Elementary Girls Basketball Team—The Pumas 895-2241A division competitive team consisting of grade 5 & 6 students, with program students from grades 3 to 6.

Beachy Cove Elementary School Council 895-2241A legally constituted body consisting of the principal, parents, teachers, and community representatives from the local school community who, while representing the interests of all students, work together for the purpose of enhancing the quality of teaching and learning and improving the levels of student achievement.


Mixed Co-Ed Adult Softball League 689-9236Age requirements are 25 and up for men and 21 and up for women

Neighbourhood Watch 895-2067A community group dedicated to the safety of our residents.

North East Minor Hockey Association 437-2449Hockey for all age groups up to under 18 for boys and under 20 for girls.

Older Adult Fitness 895-8000 ext. 4The Older Adult Fitness program incorporates cardiovascular health, resistance training, and flexibility/mobility.

Outdoor Bootcamp 895-8000 ext. 4The focus of this program is having gun and getting active! The exercises are tailored to anyone, any skill level, and everyone is welcome!

Portugal Cove-St. Philip’s Lions Club 895-6940Entering its 100th year of service, Lions International is a recognized leader in sight conservation, poverty reduction, disaster relief, environmental stewardship and work with children and youth. To learn more, visit www.be-a-lion.org, Google “Portugal Cove-St. Philip’s Lions Club,” or follow them on Twitter @PCSPLions.

Daycamp 895-8000 ext. 4Daycamp offers a variety of fun and educational summer activities for children ages 7–12. Join us on an exciting adventure as we go on outdoor quests, take part in music and drama activities, learn new cooperative games, swimming, field trips, and much more!

Heritage Committee [email protected] Heritage Committee advises council on heritage considerations and the preservation and celebration of our history and culture.

Holy Rosary Church 895-6722Roman Catholic Parish in Portugal Cove.

Kinderskills 895-8000 ext. 4Kinderskills is a program for children ages 4–6 providing children with the opportunity to become accustomed to peer interaction, fun cooperative games, get outdoors, and creative development.

Memorial United Church 895-6525The Church puts off events throughout the year including concerts and dinners.

Men’s SoftballAvalon East Men’s Slo-Pitch softball league is an 8 team 35 and over league that plays out of the Voisey’s Brook complex in Portugal Cove and the Upper three Corner Park in Torbay.


Scouts nfldlabrador.scouts.caFor ages 11-13. Scouts have fun while gaining leadership skills and self-confidence. Scouts enjoy outdoor adventures like mountain biking, rock climbing, and lots of camping while working together with other young people to accomplish thrilling challenges.

Storytime 895-8000 ext. 4This program is for kids 0-5 years old. Parents and kids participate in storytelling and craft making. They also learn library responsibilities and behaviours.

St. Lawrence Parish & ACW 895- 2215Senior’s Fellowship and cards every week and events throughout the year.

St. Philip’s Anglican Church & ACW 895-0715 Events and activities throughout the year. Their website is www.anglicanparishofstphilip.com.

Tots and Us 895 8000 ext. 4Come meet like-minded parents and caregivers as your children indulge in free play! Snacks are provided.

PCSP Minor Soccer 691-8263For all age groups under 14.

PCSP Minor Softball 725-0551For all age groups 12 and under.

Portugal Cove Rowing Club 685-8350The rowing club is open to a variety of age groups and cumulates at the End of Season Regatta in August at the Portugal Cove Marina. All ages will be competing in the Regatta from 8 years old up to 70 (anyone older than 70 can row as well). Men and women, boys and girls. 2015 will mark the 10th anniversary of the Regatta.

Rainbow 50+ Club 895-3374.They meet every week for darts and cards and have various events throughout the year.

Royal Canadian Legion 895-6521Branch 10, Portugal Cove. The Legion offers lots of events throughout the year including bingo, darts, and live music. It is a great space for any function.

Safe PCSP [email protected] group of community members focused on safety and walkability of the community.


Town Hall 895-8000

Bell Island Ferry Service 895-6931

Eastern Health Portugal Cove 895-7051

Post Office 895-3652

Beachy Cove Elementary 895-2241

Leary’s Brook Jr. High 726-9889

Prince of Wales Collegiate 576-4061

Mayor Moses Tucker [email protected]

Deputy Mayor Gavin Will [email protected]

Councillor Johnny Hanlon [email protected]

Councillor Dave Bartlett [email protected]

Councillor Joe Butler [email protected]

Councillor Norm Collins [email protected]

Councillor Aaron Facey [email protected]

IMPORTANT CONTACTS

COUNCIL

Venturer Scouts nfldlabrador.scouts.caFor ages 14-17. The Venturer Scout program offers exciting, real life, hands-on experiences for youth. Venturer Scouts learn to nurture an active, healthy lifestyle while acquiring the knowledge and skills for career development as they participate in thrilling outdoor adventures.

Walking and Hiking Club [email protected] group goes walking or hiking on the trails and in parks, primarily in Portugal Cove-St. Philips every Saturday at 10:00 am for 1-2 hours.

Women’s Institute 895-3458The Women’s Institute St. Philip’s Branch came into being in January of 1991 and now has over 40 members. The Women’s Institute is non-denominational and non-partisan, and we are open to women of all ages.

Yoga 895-8000 ext. 4A gentle non-competitive approach to physical fitness that stretches and strengthens muscles, increases flexibility, and improves concentration.

Zumba 895-8000 ext. 4Zumba combines latin and international music with a fun and effective workout. With classes and instructors worldwide, anyone can join the party!


Bauline Line

Paradise

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St. Thomas Line

Outer Ring Rd

Dogberry Hill Rd

Bell Island Ferry

Windsor Lake

Thorburn Rd

Tolt Rd

Old Broad C

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Old

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Beachy Cove Rd

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RESTAURANTS & CAFÉS PARKS & TRAILS SERVICES

1 Oceanside B&B and Café

2 By-The-Beach Restaurant

3 Premier Video & Pizza

4 Tilt House Bakery

5 Wild Horses

6 Beachy Cove Hill Trail

7 Emma Dawson Churchill Seniors, Memorial Park

8 Greyman’s Beard Hill

9 Nearys Pond Swimming Area

10 Rainbow Gully Park

11 Voisey Brook Park

12 West Point Cemetery Heritage Site

13 Beachy Cove Elementary

14 Brickerstaffe Farm

15 Marina

16 Murray’s Garden Centre

17 Murray’s Pond Country Club

18 Recreation Centre

19 Site of New Middle School

20 Town Hall


C O M M U N I T Y P R O F I L E

JEFF LAWLORDirector of Economic Development,

Marketing and Communications

1119 Thorburn RoadPortugal Cove-St. Philip’s

Newfoundland, CanadaA1M 1T6

Tel: (709) 895-8000Fax: (709) 895-3780

Email: [email protected]

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