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Changing the Tire While DrivingThe Brunswick Framework for Big Data Implementation

Tuesday, May 19, 2015

Blake Abercrombie, Big Data Manager, Brunswick Corporation

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Brunswick – Market Leader in Marine, Fitness, and Billiards

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Changing the Tire While Driving

“Executing While Strategizing”

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Changing the Tire While Driving

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Today’s Goals

1 Make You Captain Impossible!

2HAPPINESS

danger

3 Steer Analytics to a Street Near You

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1 Executing

2 Strategizing

3 Final Advice

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1 Executing

2 Strategizing

3 Final Advice

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Build the Foundation

Team Formation

Education

Process & Tools

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Develop the Approach

Ramp Up

• Form Team• Organize • Determine

Approach• Educate

Technology

• Landscape• What is

possible?• Technology

Matrix

Business

• Elicit Pilot Ideas

• Pilot Scoring

• Delve into Data

• Dive into business process

Execute Pilot

• Choose Pilot

• Choose Vendor(s)

• Execute• Document• Lessons

Learned

Roadmap

• Define “As Is” & “To Be”

• Analyze Gaps

• Build Processes

• Measure Value

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Big Data Landscape

$32.4 B THROUGH 2017

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How Do You Eat An Elephant?

Storage ETL Analyt ics Visual i zat ion

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Pilot

Objectives:1. Understand the landscape 2. Test tools 3. Gain insight into big data

processes and skill sets needed

4. Transform learnings into a roadmap

5. Create value!

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Pilot Process

2015Week 1 2 3 4 5 6 7

5/11/2015 5/25/2015Elicit Pilot Ideas from Business

5/26/2015Score Pilot Ideas

5/29/2015

6/1/2015Plan Pilot Project

6/5/2015

6/8/2015 6/19/2015Execute

6/20/2015 6/27/2015Present Findings

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Brunswick Pilot Approach

1,000 Variables

44

DATA 3 UNIQUE APPROACHES

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1 Executing

2 Strategizing

3 Final Advice

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Strategy

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6 Dimensions of the Roadmap

Tools Data Scope

Talent Methodology Governance

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Roadmap

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Beyond the Pilot

Centralized Projects

Operational Projects

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Beyond the Pilot Charter Whitepaper

Relationships Data Discovery Lab

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1 Executing

2 Strategizing

3 Final Advice

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Big Data Buzzword

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Wear the Suit and Hoodie!

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We Are All in Sales

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Visualize Everything

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Get started!

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Challenge To You

Become Captain Impossible!

THANK YOU!

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