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INSIGHTS:
ENGAGING MILLENNIALS IN THE WORKPLACE
FION TSANG DIRECTOR OF BUSINESS DEVELOPMENT AIESEC IN ESTONIA
VIKTORIJA VYSOCKAJA DIRECTOR OF MARKETING & COMMUNICATIONS
AIESEC IN ESTONIA
WHO ARE WE?
- HONG KONG - 20 YEARS OLD - HAVEN’T GRADUATED YET!
- FUN FACTS
WHO ARE WE?
3 Adjectives to describe Millennials…
MILLENNIALS ARE…
LAZY
SELF-CENTRED
DEPENDENT
SPOILEDUNMOTIVATED
CREATIVE
TECH-SAVVY
IRRESPONSIBLE
MILLENNIALS FACTS
MILLENNIALS FACTS
*Source from The 2016 Deloitte Millennial Survey
JOB IS…
MILLENNIALS FACTS
YOUTHSPEAK
YouthSpeak 1.0 (2015): 42,000 responses (Globally)
YouthSpeak 2.0 (2016): 90,000+ responses (Globally)
WHY IT MATTERS?
in Estonia
YOUTHSPEAK IN ESTONIA
30+ 1%
28-30 1%
25-27 10%
23-24 17%
20-22 48%
16-19 23%
Age Distribution
42,3%
Female Male
57,7% 63.3% 33.03%
DRIVERS IN LIFE
YOUTHSPEAK IN ESTONIA
3 main motives that drive Millennials in life
12,5%11,5%
9,5% 1,2% 1,2%2,1%
BOTTOM 3TOP 3
Purpose in life
Love Power & Authority
Socialstatus
RecognitionFamily
12,5%11,5%
9,5% 1,2% 1,2%2,1%
BOTTOM 3TOP 3
Purpose in life
Love Power & Authority
Socialstatus
RecognitionFamilyFreedom Love Sense of Adventure
10.7%9.48%
9.17%
Power & Authority
Social Status
Spiritual and Transcendental Values
1.22% 1.53%2.75%
YOUTHSPEAK IN ESTONIA
3 things that Millennials would do if they could be paid for anything*
*Based on the keywords search analysis
TRAVEL TEACH BUILDTravel Write Work for NGOs
LEADERSHIP
YOUTHSPEAK IN ESTONIA
Key Characteristics of a LEADER
Inspirational Determined Passionate & Purposeful Open-minded
YOUTHSPEAK IN ESTONIA
Key Characteristics of a LEADER
“What he did was not for his own benefits, but for a bigger purpose.”
“Ability to listen and understand, empathy, ability to empower people”
“He believed in what he was doing.”
“He (at least seems to) care(s) about his workers/people”
EDUCATION
YOUTHSPEAK IN ESTONIA
Most useful methods of Learning
41,5%International Exchange Experience
20,2%Volunteering
11,9%
11,7%
Study tours
Workshops
Practical Experiences
Mentoring
Working Groups
32.17%
16.56%
14.01%
12.42%
YOUTHSPEAK IN ESTONIA
Practical learning experiences Millennials would like to have in order to grow personally and professionally
36%Academic Institutions
15,8%Parents / Relatives
11,6%Friends
30.28% Exchange
23.85% Workshops
21.10% Volunteering
CAREER
YOUTHSPEAK IN ESTONIA
Where do millennials see themselves working in 10 years?
57,7% Start-ups
22.63% 57,7% NGOs 17.89%
57,7% SMEs 15.26%
YOUTHSPEAK IN ESTONIA
What aspect of career is most important for Millennials?
46,3%
University AIESEC TV/ RADIO/NEWSPAPER
United Nations website
18,1% 8,2% 6,8%
Meaningful Work
Constant Learning
Global Opportunities
Work-life Balance
27.78% 20.37% 13.89% 12.96%
What surprised you the most?
YouthSpeak 1.0: http://youthspeak.aiesec.org/our-insights/ YouthSpeak 2.0: http://youthspeak.aiesec.org/preliminary-report/
SATISFACTION VS ENGAGEMENT
ESTONIA?NO. 73 (5.43)
SATISFACTION VS ENGAGEMENT
Source: Gallup Employee Engagement Survey
SATISFACTION VS ENGAGEMENT
EMPLOYEE SATISFACTION
EMPLOYEE ENGAGEMENTVS
OUR EXPERIENCE
OUR EXPERIENCE
PURPOSE OF YOUR COMPANY
CULTURE THAT THEY FEEL
ENGAGED
GROWTH NOT ONLY
PROFESSIONALLY BUT ALSO PERSONALLY
OUR EXPERIENCE
PURPOSE OF YOUR COMPANY
CULTURE THAT THEY FEEL
ENGAGED
GROWTH NOT ONLY
PROFESSIONALLY BUT ALSO PERSONALLY
CULTURE
5 Cultural Keys
Collaboration Creativity Connection Celebration Contribution
Source: Evoloshen Academy
MINDVALLEY
OUR EXPERIENCE
PURPOSE OF YOUR COMPANY
CULTURE THAT THEY FEEL
ENGAGED
GROWTH NOT ONLY
PROFESSIONALLY BUT ALSO PERSONALLY
GROWTH
JOB?
GROWTH
EXPERIENCE
AIESEC EXPERIENCE
AIESEC EXPERIENCE
MENTORSHIP IN WORKPLACE
*Source from The 2016 Deloitte Millennial Survey
SUPPORT SYSTEM
MINDVALLEY: THE 3 QUESTIONS
• EXPERIENCE
• GROWTH
• CONTRIBUTION
Your TIME!
MILLENNIAL TALENTS
MILLENNIAL TALENTS
MILLENNIAL TALENTS
USEFUL RESOURCES
YouthSpeak 1.0 Report: http://youthspeak.aiesec.org/our-insights/ YouthSpeak 2.0 preliminary report(Final report publishing in May): http://youthspeak.aiesec.org/preliminary-report/ How to transform your company culture & attract brilliant talents (By Vishen, founder of Mindvalley): https://youtu.be/X1dmVox38_w The 2016 Deloitte Millennial Survey deloitte.com/MillennialSurvey Evoloshen Academy evoloshenacademy.com Gallup Employee Engagement Survey http://www.gallup.com/topic/employee_engagement.aspx
USEFUL RESOURCESThe Engage Book: Your Step By Step Guide to Creating a Workplace That You, Your Co-Workers, and Your Customers LOVE! By Sergio & Karin Volo, Founders of Evoloshen: http://www.theengagebook.com/
FION TSANG Director of Business Development @ AIESEC in Estonia
Associate Partner & Employee Engagement Specialist @ Evoloshen [email protected] [email protected]
THANK YOU!