insights from ux research at coolblue - mirela
TRANSCRIPT
INSIGHTS FROM UX RESEARCH AT COOLBLUE.
By Mirela Kahrimanovic
PAST: GOOD UX.
UX
A/B
GOOD IS NOT ENOUGH.
PRESENT: BETTER UX.
UX
A/B
UXA/B
4 EXAMPLES.
#1 TWO IS BETTER THAN ONE.
#2 RESEARCH FOR DISCUSSION.
BUNDLES.
WIJZIG?
KIES ALTERNATIEF?
VERVANG?
#3 COMBINE TESTS.
A: -3.5% conversion B: +0% conversion C: +2.3% conversion
C: +2.3% conversion
#4 DESIGN IS ABOUT USER NEEDS.
40 A DAY.
• Test iterative.
• Use tests to facilitate the process and discussions.
• Combine different tests.
• Think about the total experience.
TAKE-HOME.
BETTER IS NOT ENOUGH.
FUTURE: GREAT UX.
THANKS & QUESTIONS.