Getting sh*t done: How design is changing the way Coolblue works - Jeffrey

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  • GETTING SH*T DONE.How design is changing the way Coolblue works as a company.

    By Jeffrey Simons

  • ?

  • Jeffrey Simons.

    User Experience Designer at Coolblue.

    Working on the new Vanessa apps.

    Also Scrum Master of a team of six developers.

    WHO AM I.

  • VANESSA.

  • VANESSA.

  • SHE MAY NOT LOOK LIKE MUCH, BUT SHES GOT IT WHERE IT COUNTS.

  • NEARLY 15 YEARS OLD.

  • YOLO DRIVEN DESIGN.

  • WE NEED TO MAKE THIS BETTER.

  • ITS A MESS.

  • WHY IS IT GOOD.

  • WHY IS IT BAD.

  • WHO IS THIS PRODUCT FOR.

  • EVERYONE.

  • What do people do?

    What do people need?

    What do people want?

    WHERE DO WE BEGIN.

  • WHAT DO YOU DO.

  • ITS ALL ABOUT TASKS.ITS ALL ABOUT TASKS.

  • Section H

    Section G

    SectionF

    Section E

    Section D

    Section C

    Section B

    Section A

    1 Task

  • NEEDS & MILKSHAKES.

  • JOBS TO BE DONE.Focusses on a functional need.

  • CAPTURING TASKS.

  • CAPTURING WHYS.

  • WHAT DO PEOPLE WANT.

  • IF THEY COULD DO THEIR JOB WITHOUT, THEY COULD.

  • WHAT DO PEOPLE NEED.

  • PEOPLE NEED TO GET SH*T DONE.

  • JOBS TO BE DONE.

  • SH*T TO BE DONE.

  • WHAT DO YOU DO.

  • ITS ALL ABOUT TASKS.ITS ALL ABOUT TASKS.

  • Section H

    Section G

    SectionF

    Section E

    Section D

    Section C

    Section B

    Section A

    1 Task

  • EVERYTHING YOU NEED, IN ONE PLACE. AT THE TOUCH OF THE BUTTON.

  • BUT NOTHING SUPERFLUOUS.

  • LEAN UX.

  • CONTINUOUS DISCOVERY.

  • ASSUMPTIONS.

  • EXPERIMENTS.

  • PROTOTYPES.

  • MVPS.

  • Product teams

    Business

  • NEXT STEPS.

  • DESIGN PRINCIPLES.

  • TESTING, TESTING, TESTING.

  • TAKEAWAY.

  • Use a lean process to experiment and test assumptions

    Use the jobs-to-be-done framework to focus on needs

    A great software experience is no software experience*

    Continuous Discovery helps create lean products (nothing superfluous)

    TAKEAWAY.

  • QUESTIONS.j.simons@coolblue.nl

    @jeffsimons

    mailto:j.simons@coolblue.nl?subject=