insight innovation exchange 2019insightinnovation.org/emails/2019/04/naagendaweb.pdf4.23.2019 -...

4.23.2019 - 4.25.2019

AT&T Hotel and Conference Center

Austin

IIeX is imagined and presented by

IIeX North America 2019 is supported by

INSIGHTINNOVATIONEXCHANGE2019

Download the IIeX app.

To submit Q&A for sessions, access the most accurate, up-to-the-minute version of the agenda, and connect with other IIeX attendees, download the Bizzabo app for iOS or Android via the app storeor the QR code below. Within the app, verify your registration email (or create a new account with your registration email), and select IIeX North America 2019 to access the event information.

Using the app for session Q&AWant to ask a question during a session? Just click on the session within the app, or send a text using the respective QR code below.

PLENARY TRACK 1 TRACK 2 TRACK 3 TRACK 4

WELCOME TO IIEX NORTH AMERICA

01

Get connected via wi-fiThe network name is UT Guest – no password is required to access the network.

Need help?If you have questions on-site, or need any help, please stop by the IIeX Info Desk on Meeting

Level 1. You can also email us at [email protected], and we’ll get back to you ASAP.

Tweet about the eventJoin the conversation online using the conference hashtag: #iiex – you can also follow us

at @GreenBook for updates!

Downloading presentationsPresentation PDFs will be uploaded to our event website after the event. We’ll send an email to

all attendees once they’re available.

Stand(by) MethodifyThings move fast around here! You will have 5 minutes to walk between sessions. If you decide

to stay in the same room, you’ll quickly pick up our new transition game, Stand(by) Methodify.

Just listen to the chair’s instructions for the chance to win a prize!

?

To submit Q&A for sessions, access the most accurate, up-to-the-minute version of the agenda, and connect with other IIeX attendees, download the Bizzabo app for iOS or Android via the app storeor the QR code below. Within the app, verify your registration email (or create a new account with your registration email), and select IIeX North America 2019 to access the event information.

Using the app for session Q&A

AT&T CONFERENCE CENTER MAP

02

MEETING LEVEL 2

TRACK 3 TRACK 4

TRACK 5(outside!)

RegistrationDesk

Lunch Room

MEETING LEVEL 1

ZLOTNICK BALLROOM

IIeX Info Desk +GreenBook Table

GreenBook Library HappyMRPodcast

South GalleryTRACK 1 TRACK 2

North Gallery

East GalleryAYTMLounge

MarketCubeChargingLounge

TolunaJuice Bar

Entrance

Entrance

PrivateMeetingCheck-In

FINDING YOUR WAY AROUND IIEX

03

Registration DeskCheck in upon arrival to grab your badge and welcome folders!

Lunch Room: Sponsored by Tango Card & LucidHead over here for lunch on Wednesday and Thursday! Your lunch group time is determined by the blue or green

sticker on your badge. On Wednesday, fill out a 1-minute survey from Tango Card for a chance to win a $1,000

Reward Link.

Tracks 3-5Find Tracks 3-5 near registration. The entrance for Track 5 is outside the main building – just follow the signs!

GreenBook Library & Private Meeting Check-InNeed a moment to relax? Take a seat and page through one of our publications, or chat with our educational partners!

IIeX Info Desk & GreenBook TableAny questions about IIeX or GreenBook? Just head over to the info desk and our staff will be there to help.

HappyMR PodcastHappyMR Podcast will be conducting interviews and doing live event commentary throughout IIeX.

Give them a listen at www.happymr.com!

Tracks 1-2 (and plenary sessions!)For the plenary sessions, you can enter through Track 1 or Track 2 doors.

Innovation Galleries (East Gallery / North Gallery / South Gallery)Looking for a specific company? Check pages 4-5 for a full index of who’s exhibiting at IIeX, along with details on

the lounges and experiences available on the exhibit floor!

ZLOTNICK BALLROOM LEVEL MAP

MarketCubeChargingLounge

TolunaJuice Bar

East Gallery

AYTMLounge

TRACK 2

TRACK 1

South Gallery

(Lucid Espresso Bar & DDMR Lounge)

North Gallery

(System1 Espresso Bar & Fuel Cycle Lounge)

04

05

AYTM Lounge

MarketCube Charging Lounge

Toluna Juice Bar

20|20

Bloomfire

Cint

CMNTY

Conjoint.ly

Corus

Custom Intercept Solutions

Discuss.IO

Dynata

Ebco

Field Agent

Finch Brands

Hatchtank

Isobar

Kantar

Maru/Blue

MarketSight

Methodify

Mindfield

Neurons

OfficeReports

Savanta

Sentient Decision Science

Survata

Tango Card

Toluna

VoxPopMe

Lucid Espresso Bar

DDMR Lounge

Consensus Point

Converseon

DDMR

Dstillery

Embee Mobile

Explorer Research

GutCheck

InsightsNow

Invoke Solutions

KnowledgeHound

L&E Research

Liveminds

LivingLens

Lucid

The Logic Group

Mediascience

Metamatrix

Netquest

ProdegeMR

QualSights

quantilope

Rakuten Insight

Rare Patient Voice

Realeyes

Remesh

sightX

SurveyMonkey

Watch Me Think

System1 Espresso Bar

Fuel Cycle Lounge

Alpha

Bizpinion

Black Swan Data

Civicom

Confirmit

Currnt

DISQO

DDMR

Engine Group

Fuel Cycle

HCD Research

Illuminas

Inguo

Medscape Market Research

MDI Global

Nielsen

Opinions

Protobrand

PRS IN VIVO

PureSpectrum

Quest Mindshare

Recollective

Rival Technologies

Shimmer

SurveyGizmo

System1

Verve

Veylinx

Zappi

EXHIBITOR INDEX

EAST GALLERY SOUTH GALLERY NORTH GALLERY

Michigan State University | MS Marketing Research

University of Georgia | MRII

GREENBOOK LIBRARY (ON MEETING LEVEL 1)

THINGSHAPPENHERE FIRST.

THINGS HAPPEN FIRST AT IIEX

Office HoursCurious about a certain topic or looking to nerd out with the experts? Drop in for Office Hours

in Track 5 on Wednesday and Thursday! Our experts are here to answer any questions, give

strategic advice, teach about their topic, and quench your MR curiosity!

The IIeX CompetitionHave you heard of Zappi, Remesh, or Fetch? These are just a few of the companies who

have gotten their start by winning the IIeX Competition, our contest to find the next

big thing in the world of insights. This year’s finalists will take the stage on Thursday

morning in Track 1 – be there to discover the research solutions of the future.

New Speakers SeriesThe New Speakers Series track, hosted and curated by Annie Pettit, Ph.D., features a full

track of speakers who have never before taken the stage at a research conference. We’re

thrilled to be adding new voices to the conference conversation. Check it out on

Thursday in Track 4.

07

Meet the Startups: Presented by DynataOn Wednesday afternoon, you’ll have the chance to engage one-on-one with startups that are

changing the future of insights. This is also a unique opportunity for investors and strategic

companies to search for acquisitions and investments, while exploring the startup landscape.

Join us in the East Gallery during lunch on Wednesday, and use your Dynata Dollars in your

welcome folder to vote for the company you want to see move on to the IIeX Competition

stage on Thursday, making them eligible for the $20,000 prize!

LET LOOSEAFTER HOURS.

NETWORKING EVENTS

Tuesday Event: Bloomfire @ the Blanton / 7:00PM-10:00PMJoin us for a night of cocktails and culture at the Blanton Museum of Art from 7:00-10:00PM.

Knowledge is at its most powerful when it’s shared (at least that’s our humble opinion). We’re

putting that idea of knowledge-sharing and collaboration into action: you’ll have a chance to add

your own contributions to a crowdsourced piece of art curated and designed by mixed media

artist Petra Benach.

Wednesday Event: Lucid Block Party / 5:10PM-7:00PMGrab your new friends and join us in the courtyard between AT&T Conference Center &

Robert B. Rowling Hall for insights’ biggest block party! Get a taste of Austin with local

brews, bites, live music, and more!

Thursday Event: GRIT 50 Fiesta hosted by Lowe’s / 7:30PM-9:30PMGet ready to partaaaay! Close out this year’s IIeX with friends, music, and plenty of margaritas.

Meet us at the Summit Rooftop Lounge at 120 W 5th Street for the best sunset in the city, with

open bar hosted by L&E Research!

Tuesday Event: WIRe MRX Mix & Mingle / 5:00PM-7:00PMAdd a little mix to your mingle! Join WIRe for beer and wine, catered treats, and plenty of MRX

networking at Hotel Ella, just blocks away from the AT&T Conference Center. Attendance is free,

but registration is required. Sign up in advance on the WIRe site at womeninresearch.org

THE BIG THREE

OTHER FEATURED EVENTS

09

200+ SPEAKERS.150+ SESSIONS.3 DAYS.

AGENDA: DAY ONE

WELCOME: REGISTRATION

11:00AM-11:45AMRegistration & Welcome Snacks

Check in at registration, then fuel up with some light snacks before masterclasses and workshops begin.

11:45AM-12:00PMMasterclass Kick-Off

Colleen Kennedy

(GreenBook)

12:00PM-1:00PMMasterclass: Recharge,

Reboot or Redirect?

Knowing When and How

to Scale Your Business

Jackie Anderson

(ScaleHouse)

1:00PM-2:00PMMasterclass: Effective

Content Strategies for Being

Heard Above the Noise

Priscilla McKinney

(Little Bird Marketing)

11:45AM-12:00PMWorkshop Kick-Off

Bryan Flynn (GreenBook)

12:00PM-1:00PMWorkshop: Turning Big

Data into Digestible and

Actionable Takeaways

Dmitry Shlafrok, Mike

Linck & Tony Story

(ProdegeMR)

1:00PM-2:00PMWorkshop: How to Uncover

System 1 to Let Brands Grow

Dr. Thomas Fandrich &

Mike DeGagne (quantilope)


Dana Stanley (GreenBook)

12:00PM-1:00PMWorkshop: Learn How

to Unleash the Power of

DIY Market Research

Peter Markgraf

(SurveyMonkey)

1:00PM-2:00PMWorkshop: How to Win

Every Debate with Data

Anuraag Verma &

Aaron Davis (Alpha)

MasterclassesChaired by Colleen Kennedy

WorkshopsChaired by Bryan Flynn

WorkshopsChaired by Dana Stanley


Janice Lai (PRS IN VIVO)

12:00PM-1:00PMWorkshop: DISCOVER +

DESIGN – Secrets to

Creating an Impactful

Online Influencer Strategy

Carol Fitzgerald & Silvena

Milenkova (BuzzBack)

1:00PM-2:00PMWorkshop: A Practitioners

Guide to Co-Creation

Lisa Fuchs & Kevin Lonnie

(KL Communications)

WorkshopsChaired by Janice Lai

TRACK 1 TRACK 2 TRACK 3 TRACK 4

NETWORKING BREAK & INNOVATION GALLERIES

2:00PM-2:30PMNetwork with your fellow insights pros and check out innovative exhibits!

11

AGENDA: DAY ONE

12

2:30PM-3:30PMMasterclass: From Trash

to Transformation – How

KonMari Decluttering

Makes You Better in Life

and Work

Jenny Brown

(Live Love Thanks)

3:30PM-4:30PMMasterclass: Start Up,

Fund Less

Dan Dillard (foundingAUS-

TIN), Colin Brady (Quake

Capital), Miguel De La Riva

(NextSeed) & Steve Golab

(GoLab ATX)

2:30PM-3:30PMWorkshop: Selecting

Effective Product Claims

in CPG/FMCG

Nik Samoylov (Conjoint.ly)

3:30PM-4:30PMWorkshop: Everybody

Lies – How to Find the

Truth in Your Concept

Testing and Innovation

Sandy McCray (Intengo)

2:30PM-3:30PMWorkshop: Make Better

Advertising – Learn From

System1 Ad Ratings & Post

Consumer Brands

Jocelyn Simon (System1) &

Logan Moorse (Post

Consumer Brands)

3:30PM-4:30PMWorkshop: How to

Leverage Machine

Learning and Advanced

Models on Social Data for

Breakthrough Insight

Rob Key & Ben Sigerson

(Converseon)

MasterclassesChaired by Colleen Kennedy

WorkshopsChaired by Bryan Flynn

WorkshopsChaired by Dana Stanley

2:30PM-3:30PMWorkshop: Predicting

Future Growth of Trends &

Brands – Is It Magic?

Brad Marsh, Megan Rome

& John Barrett

(Consensus Point)

3:30PM-4:30PMWorkshop: Seduce Me,

Persuade Me! Unlocking

Brand Growth via

Relationship Exchange

Brooke Dobson, Brittany

Pinney & Nadim Sadek

(TransgressiveX)

WorkshopsChaired by Janice Lai

TRACK 1 TRACK 2 TRACK 3 TRACK 4

NETWORKING EVENTS

5:00PM-7:00PMWIRe MRX Meet & Mingle

Add a little mix to your mingle! Join WIRe for beer and wine, catered treats, and plenty of

MRX networking at Hotel Ella, just blocks away from the AT&T Conference Center.

Attendance is free, but registration is required. Sign up at womeninresearch.org

7:00PM-10:00PMBloomfire @ the Blanton

Join us for a night of cocktails and culture at the Blanton Museum of Art from 7:00-10:00PM.

Knowledge is at its most powerful when it’s shared (at least that’s our humble opinion). We’re

putting that idea of knowledge-sharing and collaboration into action: you’ll have a chance to add

your own contributions to a crowdsourced piece of art curated and designed by mixed media

artist Petra Benach.

13

THANKS TO OUR SPONSORS

TITLE & COMPETITION SPONSOR

VISIONARY SPONSOR PARTY & ESPRESSO SPONSOR

PARTY & PLATINUM SPONSOR PREMIUM SPONSOR

14


RESEARCH TECH SPONSOR

PLATINUM SPONSORS

LOUNGE SPONSORS

7:00AM-7:30AMSunrise Yoga with Colleen Kennedy

Meet in the AT&T Hotel and Conference Center Courtyard.

Mats will be provided.

7:30AM-8:45AMRegistration & Morning Coffee

Check in at registration, then fuel up with some light breakfast snacks before sessions begin.

AGENDA: DAY TWO

WELCOME: FITNESS & REGISTRATION

7:00AM-7:30AMMorning Runners’ Group with Dana Stanley

Bring your running shoes to IIeX Morning Runners Club!

Meet at the AT&T Hotel and Conference Center Valet Desk.

15

Chaired by Priscilla McKinney & Will Leach

PLENARY SESSION: FITTING IN WITH THE FUTURE

8:45AM-9:00AM Opening Remarks: Priscilla McKinney (Little Bird Marketing) & Will Leach (TriggerPoint)

GRIT Future List Announcement: Gregg Archibald (Gen2 Advisors) & Steve Phillips (Zappi)

9:00AM-9:15AMEmpowering Every Person: Accessibility Considerations in Survey Design

Kirstin Hamlyn & Marcy Chartier (Microsoft)

9:15AM-9:30AMBuilding a Culture of Research Curiosity and Collaboration at DraftKings

Annie Corbett (DraftKings)

9:30AM-9:45AM5 Major Generational Shifts & Understanding Gen Z

Tiffany Zhong (Zebra IQ)

9:45AM-10:05AMThe Rise of Microbrands

Richard Jalichandra (101 Commerce)


10:05AM-11:00AMNetwork with your fellow insights pros and check out exhibits showcasing innovative new technologies.

16

11:00AM-11:20AMUnboxing Research

Automation

Lev Mazin (AYTM)

11:20AM-11:40AMNever Miss a Trend

Again by Adopting an

AI-led Approach

Hugo Amos

(Black Swan Data)

11:40AM-12:00PMUsing AI in Research

to Connect with Con-

sumers Naturally at

Canada’s Top Bank

Shane Findlay (Royal

Bank of Canada) &

Laura Craig (CRIS

Research and Elsient)

12:00PM-12:20PMThe Morality of

Market Research in

the Age of Artificial

Intelligence

Andrew Konya

(Remesh)

11:00AM-11:20AMAI, BeSci, & Human

Interpretation: The

Magic Triangle of

Packaging

Alex Hunt & Ruben

Nazario (PRS IN VIVO)

11:20AM-11:40AMCapturing Deeper

Level CPG Insights

Using Behavioral

Economics

Anders Bengtsson,

Ph.D (Protobrand)

& Sarah Tomasaitis

(Mars Wrigley)

11:40AM-12:00PMBeyond Pass or Fail:

What Top Advertisers

Have Learned About

Ad Effectiveness

Aaron Reid, Ph.D

(Sentient Decision

Science)

12:00PM-12:20PMRethinking

Motivation: Why It

Matters and Why

More Isn’t Enough

Heather Patrick, Ph.D

(Carrot)

11:00AM-11:20AMHow Google Used Be-

havioral Recruitment

to Understand Modern

Banking Customers

Hugh Carling

(LiveMinds)

11:20AM-11:40AMPropelling Agile

Innovation: How

Kraft Heinz Canada

Rewrote the Script

Tanya van Hoeckel

(Kraft Heinz Canada)

& Lauren Galleta

(Nielsen)

11:40AM-12:00PMRunning Agile

Insights Delivery at

Colgate-Palmolive

Frank Santiago

(Colgate-Palmolive)

12:00PM-12:20PMEmbedding

Research in the

Innovation Process

Jennifer Lauture

(TD Ameritrade)

11:00AM-11:20AMOffice Hours:

Blockchain

James Wilson (Veriglif)

& John Martin

(Measure Protocol)


Blockchain

James Wilson (Veriglif)

& John Martin

(Measure Protocol)

11:40AM-12:00PMOffice Hours:

Transformation

via Automation

Julio Franco (Zappi)

12:00PM-12:20PMOffice Hours:

Transformation

via Automation

Julio Franco (Zappi)

AGENDA: DAY TWO

AI & Automation RealitiesChaired by Nick McCracken

The Business of BehaviorChaired by Sasha McCune

The 2019 ToolboxChaired by Nikki Lavoie

Office Hours

11:00AM-11:20AMHelp Me Help You:

Inclusive Usage

Collection for True

Usage Insight

Joe Belechak

(adrich.io)

11:20AM-11:40AMUse Social Analytics to

Manage Controversy

and Gain Competitive

Advantage

Tracy David & Mason

Dettloff (ListenFirst)

11:40AM-12:00PMCrowdsourcing

the Future

Keaton Swett

(MindSumo)

12:00PM-12:20PMSearching for the

Why in AI

Jason Smikle

(fNographic)

Startup SeriesChaired by Patricia Houston

TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5

Office Hours

17

AGENDA: DAY TWO

BLUE GROUP: LUNCH HOSTED BY TANGO CARD

12:20PM-1:20PMIf you have a blue sticker on your badge, please head upstairs for lunch! Fill out a 1-minute

survey there from Tango Card for a chance to win a $1,000 Reward Link. When you’re done,

head back down to check out our exhibits & Meet the Startups.

12:20PM-1:20PMIf you have a green sticker on your badge, head to the East Gallery to take part in helping us

find the most innovative ideas in market research and insights at Meet the Startups, presented

by Dynata! Use your Dynata Dollars in your welcome folder to vote for the company you want

to see move on to the IIeX Competition stage, making them eligible for the $20,000 prize!

Chaired by Dana Stanley & Gregg Archibald

GREEN GROUP: “MEET THE STARTUPS” SESSIONS IN EAST GALLERY

Table 7: response.ai is a full-service research firm with

experience on research projects of all shapes and sizes, but

their sweet spot is AI, speed, and affordability.

Table 8: Instapanel makes it easy to send out open-ended

questions to highly-targeted groups of consumers, and

captures their responses on video.

Table 9: Collaborata enables clients and suppliers to connect

with each other in order to shape projects, while sharing the

results and costs.

Table 10: Pilot.ly is a consumer insights platform that

enables content creators to get detailed feedback rapidly

from viewers anywhere in the world.

Table 11: Standpoint is an elevated approach to qualitative

research that utilizes trust-building techniques to understand

behaviors, motivations, and emotions that drive decisions.

Table 1: FocalCast increases the speed, efficiency & effect-

iveness of a business with live focus groups & interactive

stimuli that work on any device, anywhere in the world.

Table 2: PlusMargin combines behavioral psychology

and AI, using the most effective persuasion strategies to

motivate customers.

Table 3: Konnecto is a unique consumer intelligence plat-

form that combines the deep, up-close-and-personal detail of

qualitative, with the scalability and reliability of quantitative.

Table 4: fnograph is a visual database of millennial

mindsets, making it possible to see consumers and

understand millennials fast.

Table 5: YaqTraq delivers business insights through

audio mining and speech analytics that include not just

industry-specific, but customer-specific terms.

Table 6: Adrich is a two-way communication enabler

that connects brands to post-purchase usage information,

allowing better consumer retention, sales, and loyalty.

18

AGENDA: DAY TWO

GREEN GROUP: LUNCH HOSTED BY TANGO CARD

1:20PM-2:20PMIf you have a green sticker on your badge, please head upstairs for lunch! Fill out a 1-minute

survey there from Tango Card for a chance to win a $1,000 Reward Link. When you’re done,

head back down to check out our exhibits & Meet the Startups.

1:20PM-2:20PMIf you have a blue sticker on your badge, head to the East Gallery to take part in helping us

find the most innovative ideas in market research and insights at Meet the Startups, presented

by Dynata! Use your Dynata Dollars in your welcome folder to vote for the company you want

to see move on to the IIeX Competition stage, making them eligible for the $20,000 prize!

Chaired by Dana Stanley & Gregg Archibald

BLUE GROUP: “MEET THE STARTUPS” SESSIONS IN EAST GALLERY

Table 7: response.ai is a full-service research firm with

experience on research projects of all shapes and sizes, but

their sweet spot is AI, speed, and affordability.

Table 8: Instapanel makes it easy to send out open-ended

questions to highly-targeted groups of consumers, and

captures their responses on video.

Table 9: Collaborata enables clients and suppliers to connect

with each other in order to shape projects, while sharing the

results and costs.

Table 10: Pilot.ly is a consumer insights platform that

enables content creators to get detailed feedback rapidly

from viewers anywhere in the world.

Table 11: Standpoint is an elevated approach to qualitative

research that utilizes trust-building techniques to understand

behaviors, motivations, and emotions that drive decisions.

Table 1: FocalCast increases the speed, efficiency & effect-

iveness of a business with live focus groups & interactive

stimuli that work on any device, anywhere in the world.

Table 2: PlusMargin combines behavioral psychology

and AI, using the most effective persuasion strategies to

motivate customers.

Table 3: Konnecto is a unique consumer intelligence plat-

form that combines the deep, up-close-and-personal detail of

qualitative, with the scalability and reliability of quantitative.

Table 4: fnograph is a visual database of millennial

mindsets, making it possible to see consumers and

understand millennials fast.

Table 5: YaqTraq delivers business insights through

audio mining and speech analytics that include not just

industry-specific, but customer-specific terms.

Table 6: Adrich is a two-way communication enabler

that connects brands to post-purchase usage information,

allowing better consumer retention, sales, and loyalty.

19


ESPRESSO SPONSOR LUNCH SPONSOR

GOLD SPONSORS

20

2:20PM-2:40PMUsing Unexpected

Sources of Innovation

to Create the Next-Gen

of ResearchTech

Raj Manocha

(Methodify)

2:40PM-3:00PMHow to Unlock

Growth and Drive ROI

by Introducing New

Methodologies

Joseph Chen

(Mondelez) & Amanda

Maracle (Hotspex)

3:00PM-3:20PMHow Bad is Human

Recall? Comparing

Self-Reported Versus

Observed Behavior

Carl van Ostrand

(DISQO)

3:20PM-3:35PMEmbracing Startup

Culture: How DIY

Methods Transform

How We Grow and

Innovate

Morgan Molnar

(SurveyMonkey)

2:20PM-2:40PMPremiumization – The

Key to Brand Growth

Jason Martuscello &

Elys Roberts (Beesy)

2:40PM-3:00PMDeprivation:

Gaining Insights Into

Behavior Change

Sasha McCune

(Conifer Research) &

Daniel Hunt (Ferrara

Candy Company)

3:00PM-3:35PMPanel: How Fame,

Feeling and Fluency

can Positively

Influence Growth

Moderated by Brent

Snider (System1) with

panelists Kathryn

Grater (Kimberly

Clark) & Derrick

Elsea (Microsoft)

2:20PM-2:40PMA Shot of Insights:

How Jagermeister

Uses Conversational

Insights to Reimagine

Its Brand

Jon Dore (Reach3

Insights) & Lucien

van Huyssteen

(Mast-Jägermeister)

2:40PM-3:00PM3 Ways You Can

Leverage the Power

of Podcasts

Jamin Brazil (Happy

Market Research) &

Amy Snow (High8)

3:00PM-3:40PMStaying Relevant

to Your CMO

Thomas O’Malley

(Currnt)

3:20PM-3:35PMHow Deep is

Your Love?

Russell Tillitt

(Embee Mobile)


Implementing AI

Andrew Konya

(Remesh)


Implementing AI

Andrew Konya

(Remesh)


Understanding Gen Z

Tiffany Zhong

(Zebra IQ)


Understanding Gen Z

Tiffany Zhong

(Zebra IQ)

AGENDA: DAY TWO

Unlocking the Po-tential of InsightsChaired by Brianna Sylver

The Business of BehaviorChaired by Lucy Davison

Relevancy via RelationshipsChaired by Jake Pryszlak

Office Hours

2:20PM-2:40PMRelationship Therapy:

Consumer Brands &

Customers

Marni Mandell

(KonnecTo)

2:40PM-3:00PMThe Reality of

Sampling on the

Blockchain

John Martin

(Measure Protocol)

3:00PM-3:40PMCapturing Group

Psychology from

User Interaction Data

Jian Huang (Survature)

3:20PM-3:35PMCapturing the Voice-

of-the-Customer

Through Automated

Speech Analytics

Jeh Daruvala

(YacTraq)

Startup SeriesChaired by Jaceey Sebastian


21

AGENDA: DAY TWO


3:35PM-3:50PMNetwork with your fellow insights pros and head over to the Toluna Juice Bar for happy hour!

They’ll be turning juices into cocktails through 4:30pm.

3:50PM-4:10PMMicrosoft’s Journey to

Data-Agnostic Insights

Marian Anderson &

Zontziry Johnson

(Microsoft)

4:10PM-4:30PMUsing Diverse Data

Sources To Find New

Customers Living In

Your Blind Spots

Gilad Barash (Dstillery)

& Kristin Luck

(ScaleHouse)

3:50PM-4:10PMPanel: Leading

Brands Discuss

Methods They Trust

Most to Drive Insights

Moderated by Bonnie

Breslauer (DISQO)

with panelists Michael

Lancor (P&G), Brenda

Allen-Toon (Sprouts

Farmers Market),

Cherie Leonard

(Colgate-Palmolive) &

Nick McCracken (Ford

Motor Company)

3:50PM-4:10PMPutting Health Back

Into Healthcare

David Melancon

(The Ito Partnership)

& Janet Venturino

(Kaiser Permanente)

4:10PM-4:30PMEveryone Likes

Cocktails! But How

Do We Know If People

Really Buy Them?

Rainier van Riet-

schoten (Veylinx)

& Jessica Bolger

(Drinkworks)

3:50PM-4:10PMOffice Hours: UX and

Product Research

Brianna Sylver

(Sylver Consulting)

4:10PM-4:30PMOffice Hours: UX and

Product Research

Brianna Sylver

(Sylver Consulting)

Designing with Data in MindChaired by Steve Phillips

Inside the IndustryChaired by Michaela Mora

Community & Cultural InsightsChaired by Patricia Houston

Office Hours

3:50PM-4:10PMSeeing Is Believing:

Discovering Deeper

Insights with New

Technology

Devin Turner

(FocalCast)

4:10PM-4:30PMHow A.I. and Big Data

Help Us Discover the

Unsolicited Voice of

the People

Liliana Gil Valletta

(Culturintel

and CIEN+)

Startup SeriesChaired by Jeff Resnick


4:30PM-4:50PMAin’t No Concept Test!

Immersive Research

Design to Assess

Technical Products

Angela Trilli (IEEE) &

Carole Schmidt

(20/20 Research)

4:50PM-5:05PMUnderstanding Music

Listeners: NLP

Approach to Customer

Segmentation

Rasto Ivanic (Group-

Solver) & Sabina

Alteras-Honig

(Amazon)

5:05PM-5:10PMClosing Remarks

Ryan Barry (Zappi)

4:30PM-4:50PMPracticing Intentional

Collaboration to

Enhance Insights

Across Organizations

Valle Hansen

(Indeed.com)

4:50PM-5:05PMImproving Research

By Doing Research:

Learning from Market

Research Participants

Renee Wyckoff

(L&E Research) &

Amanda Stockwell

(Stockwell Strategy)


Michaela Mora

(Relevant Insights,

LLC)

4:30PM-4:50PMThe Success Story of

Experian’s voicesHUB

DIY Online

Community

Tiffany Ng (Experian),

Holly O’Neill (Talking

Business, LLC) &

Stephen Thompson

(Recollective)

4:50PM-5:05PMEveryday Influencers:

Getting More

With Less

Rick West

(Field Agent)


Patricia Houston

(MMR Live)

4:30PM-4:50PMOffice Hours: Digital

Transformation

Patricio Pagani (The

Black Puma Ai)

4:50PM-5:05PMOffice Hours: Digital

Transformation

Patricio Pagani (The

Black Puma Ai)

AGENDA: DAY TWO

Designing with Data in MindChaired by Ryan Barry

Inside the IndustryChaired by Michaela Mora

Community & Cultural InsightsChaired by Patricia Houston

Office Hours

4:30PM-4:50PMHarnessing Psycho-

logical Insights for

Brands and E-Retailers

to Resonate with

Your Customers

Viren Shetty

(PlusMargin)

4:50PM-5:05PMStop Tracking Trends.

Start Measuring Their

Volatility

Ujwal Arkalgud

(MotivBase.com)


Jeff Resnick

(Stakeholder Advisory

Services)

Startup SeriesChaired by Jeff Resnick


NETWORKING EVENT

5:10PM-7:00PMLucid Block Party

Grab your new friends and join us in the courtyard between AT&T Conference Center &

Robert B. Rowling Hall for insights’ biggest block party! Get a taste of Austin with local

brews, bites, live music, and more!

22

23


GOLD SPONSORS

EXHIBITORS

PURESPECTRUM


EXHIBITORS

WORKSHOP SPONSORS

24

MarketResearch

NEURONSINC

7:30AM-8:00AMSunrise Yoga with Colleen Kennedy

Meet in the AT&T Hotel and Conference Center Courtyard.

Mats will be provided.

8:00AM-8:45AMRegistration & Morning Coffee

Check in at registration, then fuel up with some light breakfast snacks before sessions begin.

25

AGENDA: DAY THREE

WELCOME: FITNESS & REGISTRATION

7:30AM-8:00AMMorning Runners’ Group with Kim Murphy

Bring your running shoes to IIeX Morning Runners Club!

Meet at the AT&T Hotel and Conference Center Valet Desk.

8:45AM-9:00AMOpening Remarks &

Announcements

Gregg Archibald

(Gen2 Advisors)

9:00AM-10:00AMIIeX Competition

Moderated by Gregg

Archibald (Gen2 Advi-

sors) with judges Keith

Price (Dynata), Kristal

Courter (Lowe’s), Heath

Greenfield (Kantar),

Vin DeRobertis (Sa-

vanta) & Aihui Ong

(SnackNation)

Finalist #1: Store

Impact

Finalist #2: QualSights

Finalist #3: UXReality

Finalist #4: Survature

Finalist #5: CRIS

Finalist #6: Wildcard


Announcements

Jaceey Sebastian

(P2Sample)

9:00AM-9:40AMPanel: Reality

Check – Self-Service

Research in Action

Moderated by Shanon

Adams (AYTM) with

panelists Heather

Carrasco (The Walt

Disney Studios),

Tia Maurer (P&G) &

Kristin Carrillo (Del

Monte Foods, Inc.)


Announcements

Jackie Anderson

(ScaleHouse)

9:00AM-9:20AMPop Play Eat: Utiliz-

ing Observational

Research to Uncover

Snacking Motivations

While Gaming

Amanda Pizarek

(Watch Me Think) &

Julie Schemenauer

(Kellogg’s)

9:20AM-9:40AMSynchronizing

Insight & Action in

the Digital Age

Andy Turton (Engine

Group) & Celia Lustig

(Sprint)


Moving into AsiaPac

(for Vendors)

Ron Gailey

(Mobile Digital

Insights, LLC)


Moving into AsiaPac

(for Vendors)

Ron Gailey

(Mobile Digital

Insights, LLC)

IIeX CompetitionChaired by Gregg Archibald

The Day-to-Day of DIY and DataChaired by Jaceey Sebastian

Understanding the Digital ConsumerChaired by Jackie Anderson

Office Hours


Announcements

Annie Pettit, Ph.D

(Annie Pettit

Consulting)

9:00AM-9:20AMIgniting Conversation

with Socially Charged

Advertising

Tim Kibbey &

Traci Smith (Kantar)

9:20AM-9:40AMAmplifying the Senses:

Leveraging Multi-Sen-

sory Touchpoints for

Brand Coherency

Susan Moon

(Labbrand)

New Speakers SeriesChaired by Annie Pettit, Ph.D


26

9:00AM-10:00AMIIeX Competition

(cont.)

10:00AM-10:15AMGet The Facts: Time

to Upgrade Your Re-

search Methodology

Keshav Malani

(Powr of You)

9:40AM-10:00AMThe New Insights

Role: What an Insight

Manager Should Be

Doing All Day

Ryan Barry (Zappi)

10:00AM-10:15AMInnovations in Net

Promoter Score (NPS)

Data Collection & De-

tractor Management

Brianne Hillmer

(SurveyGizmo)

9:40AM-10:00AMUnderstanding

Player Churn Before

They Leave

Cheri Marine

(GSN Games)

10:00AM-10:15AMUnderstanding Today’s

Consumer with Psy-

chographic Personas &

Machine Learning

Tim Lawton & Naira

Musallam, Ph.D

(SightX)


Moving into LatAm

(for Vendors)

Rafa Céspedes

(IIeX LatAm)


Moving into LatAm

(for Vendors)

Rafa Céspedes

(IIeX LatAm)

AGENDA: DAY THREE

IIeX CompetitionChaired by Gregg Archibald

The Day-to-Day of DIY and DataChaired by Jaceey Sebastian

Understanding the Digital ConsumerChaired by Jackie Anderson

Office Hours

9:40AM-10:00AMRule Breakers: A

Rebel’s Guide to

Better Research

Simon Kearney

(Problem Child)

10:00AM-10:15AMThe Marketers Guide

to AI: Canada AI

Tracker Yr 2

Laarni Paras (Sklar

Wilton & Associates)




10:15AM-10:40AMNetwork with your fellow insights pros and check out innovative exhibits!

10:40AM-11:00AMTransforming and

Accelerating Your

Sample Supply Chain

Katie Gross (CINT)

10:40AM-11:00AMYour Baby Is Ugly.

Don’t Believe? Ask

Your Customers!

Aihui Ong (SnackNation)

10:40AM-11:00AMResearch & The

Elusive Generation Z

Holly Carter

(Confirmit)


Behavioral Science

Will Leach

(TriggerPoint)

Can the Dataconomy Deliver?Chaired by Jake Pryszlak

Insightful ProductsChaired by Jamin Brazil

Growth & EngagementChaired by Sasha McCune

Office HoursSeries

10:40AM-11:00AMHow to Sell Time

Travel Convincingly

Hannibal Brooks

(Olson Zaltman)



27

11:00AM-11:20AMHow Sample Market-

places Have Changed

Market Research – and

Where We Are Headed

Michael McCrary

(PureSpectrum)

11:20AM-11:40AMBlockchain MR

Solutions: What do

Participants Think?

Andrew Cannon

(GRBN) & Lisa

Wilding-Brown

(INNOVATE MR)

11:40AM-12:00PMHow Can a Global

Consumer Data

Ecosystem Benefit

Everyone?

James Wilson

(Veriglif)

12:00PM-12:15PMMonetize the WHYs

of Your Data

David Wolfe (Inguo)

11:00AM-11:20AMThe Revolution of

Activating Insights

via Programmatic

Audiences

Dyna Boen (Survata)

& Meghan Diesner

(Verizon)

11:20AM-11:40AMConsumer Insights

in a Product Devel-

opment World (The

Struggle is Real)

Julie Levine

(Cuisinart)

11:40AM-12:00PMHow Greyhound Lev-

eraged AI & Customer

Feedback to Improve

Customer Experiences

Dr. Alyona Medelyan

(Thematic) & Samuel

St-Martin (Greyhound)

12:00PM-12:15PMHow Do You Launch

Products that Perform

Well Above Initial

Expectations?

Brianna Sylver (Sylver

Consulting) & Brodie

Dunn (Frito-Lay North

America, PepsiCo)

11:00AM-11:20AMHow to Find and

Garner Participation

from Hard-to-Reach

Audiences

Carrie Angiolet

(Illuminas)

11:20AM-11:40AMHow to Win – Growth

Factors for Research

Providers & Insights

Departments

Jeff Resnick (Stake-

holder Advisory Ser-

vices) & Chris Robson

(Deckchair Data)

11:40AM-12:00PMBrand Equity Gut

Check: A System 1

Approach

Amit Ghosh (Isobar)

12:00PM-12:15PMImproving Respon-

dent Engagement and

Business Impact at

Dell – A B2B Story

Jacki Rahr (Dell

Technologies) &

Amanda Durkee

(Cognito)


Behavioral Science

Will Leach

(TriggerPoint)


Marketing Content

Priscilla McKinney


11:40AM-12:00PMOffice Hours:

Marketing Content

Priscilla McKinney


AGENDA: DAY THREE

Can the Dataconomy Deliver?Chaired by Jake Pryszlak

Insightful ProductsChaired by Jamin Brazil

Growth & EngagementChaired by Sasha McCune

Office Hours

11:00AM-11:20AMCracking the Gen

Z Code

Dr. Elli Denison &

Heather Watson

(The Center for

Generational Kinetics)

11:20AM-11:40AMImpact of AI in Digital

News Publishing

Emily Clay

(American City

Business Journals)

11:40AM-12:00PMUnleash Your

Community: The

Power of a Communi-

ties Mobile App

Dan Fleetwood

(QuestionPro)

12:00PM-12:15PMGeofencing and

Passive Journey

Tracking for

Measuring Event ROI

Britany Trujillo

(eshots, Inc.)



28

THANKS TO OUR SPONSORS & PARTNERS

ROUNDTABLE SPONSORS

PARTNERS

IIEX IS IMAGINED AND PRESENTED BY

AGENDA: DAY THREE

29

GREEN GROUP: LUNCH HOSTED BY LUCID

12:15PM-1:15PMIf you have a green sticker on your badge, please head upstairs for lunch, hosted by Lucid!

When you’re done, head back down to check out our exhibits & roundtables.

Track 1 Room:Roundtables 1-6Chaired by Dana Stanley

Track 2 Room: Roundtables 7-11Chaired by Gregg Archibald

BLUE GROUP: ROUNDTABLE SESSIONS IN TRACKS 1+2

Table 1:Learn to be PlayFULL for Creative Insights

Hosted by Karen Lynch (InsightsNow)

Table 2: Practitioner’s Guide to Co-Creation Best Practices

Hosted by Lisa Fuchs (KL Communications)

Table 3: Driving Brand Success in E-Commerce

Hosted by Ruben Nazario (PRS IN VIVO)

Table 4: It’s All Relative: Comparative Linguistics for New Insights

Hosted by James Cuthbertson (Relative Insight)

Table 5: Growing Your Insights Business – How Do You Win?

Hosted by Jeff Resnick (Stakeholder Advisory Services) &

Chris Robson (Deckchair Data)

Table 6:Marketing Research Business in LATAM

Hosted by Rafa Céspedes (IIeX LatAm)

12:15PM-1:15PMIf you have a blue sticker on your badge, head to the Track 1 and Track 2 rooms, and join the table of your choice for guided

discussion hosted by industry experts. Tables will rotate to switch topics every 30 minutes.

Table 7: The Answers that Make You a Hero

Hosted by Tom H. C. Anderson (OdinAnswers)

Table 8: Transformation via Automation

Hosted by Julio Franco (Zappi)

Table 9: End Game? Not Really, AI Infuses New Life Into MR

Hosted by Manish Mittal & Poonam Dave (Course5 Intelligence)

Table 10: Fusion of System 1 and System 2 Methods for Deeper Insight

Hosted by Dean Macko & Sondra Brown (MDRG)

Table 11: AI-Powered Insights That Increase Your Metrics

Hosted by Alyona Medelyan (Thematic) &

Samuel St-Martin (Greyhound)

30

AGENDA: DAY THREE

BLUE GROUP: LUNCH HOSTED BY LUCID

1:15PM-2:15PMIf you have a blue sticker on your badge, please head upstairs for lunch, hosted by Lucid!

When you’re done, head back down to check out our exhibits & roundtables.

Track 1 Room:Roundtables 1-6Chaired by Dana Stanley

Track 2 Room: Roundtables 7-11Chaired by Gregg Archibald

GREEN GROUP: ROUNDTABLE SESSIONS IN TRACKS 1+2

Table 1:Learn to be PlayFULL for Creative Insights

Hosted by Karen Lynch (InsightsNow)

Table 2: Practitioner’s Guide to Co-Creation Best Practices

Hosted by Lisa Fuchs (KL Communications)

Table 3: Driving Brand Success in E-Commerce

Hosted by Ruben Nazario (PRS IN VIVO)

Table 4: It’s All Relative: Comparative Linguistics for New Insights

Hosted by James Cuthbertson (Relative Insight)

Table 5: Growing Your Insights Business – How Do You Win?

Hosted by Jeff Resnick (Stakeholder Advisory Services) &

Chris Robson (Deckchair Data)

Table 6:Marketing Research Business in LATAM

Hosted by Rafa Céspedes (IIeX LatAm)

1:15PM-2:15PMIf you have a green sticker on your badge, head to the Track 1 and Track 2 rooms, and join the table of your choice for guided

discussion hosted by industry experts. Tables will rotate to switch topics every 30 minutes.

Table 7: The Answers that Make You a Hero

Hosted by Tom H. C. Anderson (OdinAnswers)

Table 8: Transformation via Automation

Hosted by Julio Franco (Zappi)

Table 9: End Game? Not Really, AI Infuses New Life Into MR

Hosted by Manish Mittal & Poonam Dave (Course5 Intelligence)

Table 10: Fusion of System 1 and System 2 Methods for Deeper Insight

Hosted by Dean Macko & Sondra Brown (MDRG)

Table 11: AI-Powered Insights That Increase Your Metrics

Hosted by Alyona Medelyan (Thematic) &

Samuel St-Martin (Greyhound)

31

2:20PM-2:40PMThe Power of Shared

Experience in

Research & Insights

Forrest Sallee (Invoke)

& Nihan Brunton

(Marriott

International)

2:40PM-3:00PMMulticultural

Research: The Devil

is in the Details

Felipe Viyella (CASA

Demographics)

3:00PM-3:20PMMuffin or Chihuahua?

Understanding How

AI Models Can Impact

Your Insights

Ellen Kolstø (IBM)

3:20PM-3:35PMPersonal Connections:

How Uber Uses Story-

telling to Strengthen

its Brand

Ellen Baron

(Ruby Cha Cha)

2:20PM-2:40PMBreaking Through

the Noise: Branded

Storytelling In The

Age of Distraction

Tina Gaffney (Realeyes)

& Sunil Soman

(Turner)

2:40PM-3:00PMGoing Beyond

Surveys with Video

and Biometrics

Allie Putterman

(LivingLens) & Lee

Quintanar (J.D. Power)

3:00PM-3:20PMVirtual Testing, Real

Behavior: The Future

of Shopper Research

Jonathan Asher

(Explorer Research)

3:20PM-3:35PMSpatial Computing:

A Leap into a

New Frontier

Angie Deceuninck

(InSites Consulting)

& Sid Sawhney

(Magic Leap)

2:20PM-2:40PMHow TELUS is

Socializing Data to

Instill an Insights-

First Culture

Kristi Zuhlke (Knowl-

edgeHound) & Shan-

nan Davis (TELUS)

2:40PM-3:00PMQuantifying Life

Space Expansion

Leveraging GPS &

Socio-Emotional Data

Sion Agami (P&G)

3:00PM-3:20PMThe Future of

Insights Analytics

Chris Modzelewski

(MarketSights LLC)

3:20PM-3:35PMNo Fake News:

How Coca-Cola

Created ONE Source

of Truth – All the

Time, Every Time

Horst Feldhaeuser

(Infotools)


Scaling a Business

Jackie Anderson

(ScaleHouse) & Jamin

Brazil (HappyMR)


Scaling a Business

Jackie Anderson

(ScaleHouse) & Jamin

Brazil (HappyMR)


Data Visualization

John Sevec (mTAB)


Data Visualization

John Sevec (mTAB)

AGENDA: DAY THREE

One Size Does Not Fit AllChaired by Susan Griffin

Adapting to Your EnvironmentChaired by Ron Gailey

Building & Shaping Data EcosystemsChaired by Steve Henke

Office Hours

2:20PM-2:40PMThe Evolving

Researcher Role

and Skillset

Allison Spoelhof

(Northwood University)

2:40PM-3:00PMCannabis Conquests:

Accelerating the 21st

Century Culture Wars

Arundati Dandapani

(Generation1.ca)

3:00PM-3:20PMHumanproofing the

Workplace with

Behavioral Science

Fran Benoist

(Watch Me Think)

3:20PM-3:35PMA Brand by Any

Other Name: Co-

Creation to Unlock

the Growth Potential

Archana Mohan

(Labbrand)



Chaired by Priscilla McKinney & Will Leach

AGENDA: DAY THREE


PLENARY SESSION: THE BIG PICTURE

4:00PM-4:10PM Upcoming IIeX Events

Priscilla McKinney (Little Bird Marketing) & Will Leach (TriggerPoint)

4:10PM-4:25PM Eyes on the Consumer, Hands on the Keyboard

Kirti Singh (P&G)

4:25PM-4:40PM Why Research Needs to Be Culturally Intelligent

Liliana Gil Valletta (Culturintel and CIEN+)

4:40PM-4:55PM Racing Towards a Fan-Focused Future at NASCAR and Beyond

Brooks Deaton (NASCAR)

4:55PM-5:10PMIs There a Cheat Code to Crack the Consumer Puzzle?

Derek Franks (EA Sports)

5:10PM-5:25PMClosing Remarks by Priscilla McKinney (Little Bird Marketing) & Will Leach (TriggerPoint)

Competition Winner Announcement by Gregg Archibald (Gen2 Advisors) & Keith Price (Dynata)

Best New Speaker Award by Annie Pettit, Ph.D (Annie Pettit Consulting)

IIeX Global Video

3:35PM-4:00PMNetwork with your fellow insights pros and head over to the Toluna Juice Bar for happy hour!

They’ll be turning juices into cocktails through 4:30pm.

32

NETWORKING EVENT

7:30PM-9:30PMGRIT 50 Fiesta hosted by Lowe’s Head over to the Summit Rooftop Lounge at 120 W 5th Street and join us for the closing

networking party, with open bar hosted by L&E Research! See you there!

DON’T MISS OUR UPCOMING EVENTS.

“If you haven’t been to IIeX, you might want to get your a** on the next plane here.” – Jeff Krentz (Kantar)

• IIeX Health June 3-4, 2019 in Philadelphia

iiexhealth.insightinnovation.org

• IIeX Latin America June 12-13, 2019 in Medellín

iiex-la.insightinnovation.org

• Attribution Accelerator October 17, 2019 in New York City

attribution.insightinnovation.org

• IIeX Behavior November 12-13, 2019 in Boston

iiex-be.insightinnovation.org

• IIeX Asia Pacific December 4-5, 2019 in Bangkok

iiex-ap.insightinnovation.org

• IIeX Behaviour November 18, 2019 in London

iiex-be.insightinnovation.org

• IIeX North America April 14-16, 2020 in Austin

iiex-na.insightinnovation.org

• IIeX Europe February 25-26, 2020 in Amsterdam

iiex-eu.insightinnovation.org

dynata.com

MORE DATA. MORE INSIGHTS.

MORE RESULTS.

VISIT US AT IIeX2019NA Find us outside Track 1

BOOTH #12B

April 23-25, 2019 in Austin, TX.

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