business re-imagined
TRANSCRIPT
Paul DevlinDirector Business Analytics, SAP MENA
Business Re Imagined
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• The world around us is being re imagined
• New business opportunities are emerging
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Telecommunication re imagined
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Cash register re imagined
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Paper re imagined
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Impact of Mobile/Social
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Qatar Social Media Statistics
• 78% of population have a Facebook page• 71% Male, 29% Female
• In past 6 months Qatar has more new FB users than any other Country• 2nd GCC Country in, “linked-in” usage• 60k twitter users• Youtube playback doubled in past six months• Top 3 growing Facebook pages
• Qatar Airways• Al Jazeera• Carnegie Mellon University
• Top 3 Facebook Brands• Ooredoo Qatar• Vodafone Qatar• Katara
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If you could re imagine your business what would you change?
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Magnitude of Upcoming Change Will be Stunning – We are only at the beginning
• Nearly Ubiquitous High-Speed Wireless Access in Developed Countries
• Unprecedented Global Technology Innovation
• Ultra Competitive Markets for Mobile Operating Systems + Devices
• Broadly Accepted ‘Social Graphs’ / Information Transparency
• Fearless (& Connected) Entrepreneurs
• Aggressive and Informed Customers
• Available (& Experienced) Capital
• Fearless (& Connected) Consumers
• Inexpensive Devices / Access / Services (Apps)
• Ability to Reach Millions of New Users in Record (& Accelerating) Time
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90% of the worlds data was created in the last two years
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It’s all about dataand what you do with
it?
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Analytics Is The New Battlefield
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Think Like A Software Company
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GOOGLE QuickAPPLE Easy
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Move Up To The Top of Information Chain!
INSIGHT
OPTIM
IZATIO
N
At SAP we allow you to ask questions tomorrow, that today, you did not know you needed to ask
Sense & Respond Predict & Act
Raw Data
Cleaned Data
Standard Reports
Ad Hoc Reports & OLAP
Descriptive Modeling
Predictive Modeling
Optimization
What happened?
Why did it happen?
What will happen?
What is the best that could happen?