innovations against poverty annual conference & 2012...
TRANSCRIPT
Innovations Against Poverty
Waterfront Congress Centre, Radisson Blu, Stockholm
Innovations Against Poverty
Annual Conference &
Awards 2012
9.30 Introduction and welcome
10.00 Knowledge Exchange
Workshops:
Distribution Channels that reach
BoP markets
Energy Solutions at the Base of the
Pyramid
11.45 Panel session on how to translate
innovation into commercial success -Sida
-Elimentaire Sarl
-Finaccess
12.45 Lunch
14.00 Hugo Sintes, Oxfam Enterprise
Development
14.40 Scaling up by opening up.
Daudi Were, Ushahidi
15.20 Coffee break
15.45 Socio-Ecological Innovation
Per Ohlsson, SRC
16.25 Student competition presentation
16.45 IAP Presentation of portfolio and
summary of first 18 months
17.15 Award Ceremony
18.00 Mingle
AGENDA
‘Last mile’ distribution
to clients at the base
of the pyramid
Clean energy
innovation & solutions
at the base of the
pyramid
Two groups, two topics
Distribution Challenge
• Consumers are dispersed, short of cash,
risk averse, distant from major retail points:
‘hard to reach.’
•Product may be unfamiliar: market needs
creation.
• Margins have to be kept low – to be
affordable and achieve scale.
• But rolling out typical distribution networks
and marketing strategies – or creating new
ones – can be expensive!
Distribution Channels
How to create distribution channels
that cross the ‘last mile’ to hard-to-
reach consumers?
•While ensuring affordability and proximity for
the consumer?
•While building market awareness and
demand?
•At an affordable cost and manageable risk?
Project name Product Target market Proposed route to market Energy-related projects
HiNation Hi-light: solar powered lighting and charging
Households with mobile phones, businesses requiring lighting in Zambia
Entrepreneurs selling mobile charging services; businesses requiring lighting. Possibly micro-finance institutions.
d.Light design, Inc. Solar powered lighting Rural families in Nigeria Innovative consumer-financing to allow gradual payback
Sunny People mobile charging Rural mobile phone owners Rural entrepreneurs operating offering charging services
Nuru Energy Lighting plus pedal-power recharging
Rural households in India Village level entrepreneur
Vagga till Vagga Biomass pellet stoves Zambian households To be clarified, probably local entrepreneur.
Greenway Waste to heat converter BOP markets, India and Burkina Faso Local sales and assembly team
GreenLaiti cooking fuel gel Zambian households, initially urban, later remote Networks of locally employed women and youth
Agriculture-related projects Cafédirect Online farmers’ platform, advice
from other farmers Farmers in Kenya Online platform
Ignitia Weather forecasts via text Farmers in Ghana Sales to Farmers Associations and agricultural companies for yearly fee
IDE Farm Extension Extension services and agri products
Farmers in Mozambique Franchisees: independent Farm Business Advisors
Health , sanitation, water, nutrition related projects MAKIT menstrual cup Poor women and girls in Kenya Network of women vendors
Swedstream Portable ultrasound Pregnant women in poor areas of Tajikistan & Uganda
Community health workers
Bonzun Digital health information Pregnant women, doctors, midwives in China Internet platform
Sanergy Toilets, sanitation Urban dwellers in Kenya Local franchisees
Elime.ntaire sarl Nutrient=rich food additive Undernourished households, Madagascar Domestic companies producing school meals or babyfood; therapeutic food producers, local NGOs.
Calimera Solokraft drinking water (bottled) Rural households Tbc: franchisor operates factory and distributes
Financial sector projects Finacess Mobile financial services Mobile phone users (unbanked) in Nepal Mobile banking agents
M-Birr Mobile money service Mobile phone users in Ethiopia MFI institutions, local grocers & agents
Extract from the IAP Knowledge
Exchange Report 2012
Project name Product Target market Proposed route to market Energy-related projects
HiNation Hi-light: solar powered lighting and charging
Households with mobile phones, businesses requiring lighting in Zambia
Entrepreneurs selling mobile charging services; businesses requiring lighting. Possibly micro-finance institutions.
d.Light design, Inc. Solar powered lighting Rural families in Nigeria Innovative consumer-financing to allow gradual payback
Sunny People mobile charging Rural mobile phone owners Rural entrepreneurs operating offering charging services
Nuru Energy Lighting plus pedal-power recharging
Rural households in India Village level entrepreneur
Vagga till Vagga Biomass pellet stoves Zambian households To be clarified, probably local entrepreneur.
Greenway Waste to heat converter BOP markets, India and Burkina Faso Local sales and assembly team
GreenLaiti cooking fuel gel Zambian households, initially urban, later remote Networks of locally employed women and youth
Agriculture-related projects Cafédirect Online farmers’ platform, advice
from other farmers Farmers in Kenya Online platform
Ignitia Weather forecasts via text Farmers in Ghana Sales to Farmers Associations and agricultural companies for yearly fee
IDE Farm Extension Extension services and agri products
Farmers in Mozambique Franchisees: independent Farm Business Advisors
Health , sanitation, water, nutrition related projects MAKIT menstrual cup Poor women and girls in Kenya Network of women vendors
Swedstream Portable ultrasound Pregnant women in poor areas of Tajikistan & Uganda
Community health workers
Bonzun Digital health information Pregnant women, doctors, midwives in China Internet platform
Sanergy Toilets, sanitation Urban dwellers in Kenya Local franchisees
Elime.ntaire sarl Nutrient=rich food additive Undernourished households, Madagascar Domestic companies producing school meals or babyfood; therapeutic food producers, local NGOs.
Calimera Solokraft drinking water (bottled) Rural households Tbc: franchisor operates factory and distributes
Financial sector projects Finacess Mobile financial services Mobile phone users (unbanked) in Nepal Mobile banking agents
M-Birr Mobile money service Mobile phone users in Ethiopia MFI institutions, local grocers & agents
The last mile distribution challenge
cuts across many different sectors
Project name Product Target market Proposed route to market Energy-related projects
HiNation Hi-light: solar powered lighting and charging
Households with mobile phones, businesses requiring lighting in Zambia
Entrepreneurs selling mobile charging services; businesses requiring lighting. Possibly micro-finance institutions.
d.Light design, Inc. Solar powered lighting Rural families in Nigeria Innovative consumer-financing to allow gradual payback
Sunny People mobile charging Rural mobile phone owners Rural entrepreneurs operating offering charging services
Nuru Energy Lighting plus pedal-power recharging
Rural households in India Village level entrepreneur
Vagga till Vagga Biomass pellet stoves Zambian households To be clarified, probably local entrepreneur.
Greenway Waste to heat converter BOP markets, India and Burkina Faso Local sales and assembly team
GreenLaiti cooking fuel gel Zambian households, initially urban, later remote Networks of locally employed women and youth
Agriculture-related projects Cafédirect Online farmers’ platform, advice
from other farmers Farmers in Kenya Online platform
Ignitia Weather forecasts via text Farmers in Ghana Sales to Farmers Associations and agricultural companies for yearly fee
IDE Farm Extension Extension services and agri products
Farmers in Mozambique Franchisees: independent Farm Business Advisors
Health , sanitation, water, nutrition related projects MAKIT menstrual cup Poor women and girls in Kenya Network of women vendors
Swedstream Portable ultrasound Pregnant women in poor areas of Tajikistan & Uganda
Community health workers
Bonzun Digital health information Pregnant women, doctors, midwives in China Internet platform
Sanergy Toilets, sanitation Urban dwellers in Kenya Local franchisees
Elime.ntaire sarl Nutrient=rich food additive Undernourished households, Madagascar Domestic companies producing school meals or babyfood; therapeutic food producers, local NGOs.
Calimera Solokraft drinking water (bottled) Rural households Tbc: franchisor operates factory and distributes
Financial sector projects Finacess Mobile financial services Mobile phone users (unbanked) in Nepal Mobile banking agents
M-Birr Mobile money service Mobile phone users in Ethiopia MFI institutions, local grocers & agents
Local entrepreneurs
Local entrepreneurs
Local entrepreneurs
Local entrepreneurs
Local entrepreneurs
Local entrepreneurs
Local entrepreneurs
Local entrepreneurs
Local entrepreneurs
The most common distribution solution so far is
local entrepreneurs
Project name Product Target market Proposed route to market Energy-related projects
HiNation Hi-light: solar powered lighting and charging
Households with mobile phones, businesses requiring lighting in Zambia
Entrepreneurs selling mobile charging services; businesses requiring lighting. Possibly micro-finance institutions.
d.Light design, Inc. Solar powered lighting Rural families in Nigeria Innovative consumer-financing to allow gradual payback
Sunny People mobile charging Rural mobile phone owners Rural entrepreneurs operating offering charging services
Nuru Energy Lighting plus pedal-power recharging
Rural households in India Village level entrepreneur
Vagga till Vagga Biomass pellet stoves Zambian households To be clarified, probably local entrepreneur.
Greenway Waste to heat converter BOP markets, India and Burkina Faso Local sales and assembly team
GreenLaiti cooking fuel gel Zambian households, initially urban, later remote Networks of locally employed women and youth
Agriculture-related projects Cafédirect Online farmers’ platform, advice
from other farmers Farmers in Kenya Online platform
Ignitia Weather forecasts via text Farmers in Ghana Sales to Farmers Associations and agricultural companies for yearly fee
IDE Farm Extension Extension services and agri products
Farmers in Mozambique Franchisees: independent Farm Business Advisors
Health , sanitation, water, nutrition related projects MAKIT menstrual cup Poor women and girls in Kenya Network of women vendors
Swedstream Portable ultrasound Pregnant women in poor areas of Tajikistan & Uganda
Community health workers
Bonzun Digital health information Pregnant women, doctors, midwives in China Internet platform
Sanergy Toilets, sanitation Urban dwellers in Kenya Local franchisees
Elime.ntaire sarl Nutrient=rich food additive Undernourished households, Madagascar Domestic companies producing school meals or babyfood; therapeutic food producers, local NGOs.
Calimera Solokraft drinking water (bottled) Rural households Tbc: franchisor operates factory and distributes
Financial sector projects Finacess Mobile financial services Mobile phone users (unbanked) in Nepal Mobile banking agents
M-Birr Mobile money service Mobile phone users in Ethiopia MFI institutions, local grocers & agents
Micro-finance
Existing network
Online platform
Existing network
Online platform
Micro-finance
Existing network
Other common distribution solutions include use of
an online platform, a micro-finance network, or
tapping into another pre-existing network.
Distribution Challenge
Panellists:
• David Auerbach, Sanergy
Toilets & sanitation services in Kenyan slums
• Lewis Temple, IDE
Farm advice via franchisees / farm agents in
Mozambique
Distribution working group
•Discuss and explore examples from Sanergy, IDE, and
others.
•What are the main advantages and disadvantages of
different approaches?
•What are the main challenges encountered when
attempting distribution to BOP markets?
•What solutions are working?
Energy Challenge
Inadequate energy access is a
major burden on expenditure,
time, productivity and health at
the base of the pyramid.
Spending on energy is
disproportionately high; quality
is low. Market opportunity!
Plethora of new technologies
have emerged, but patchy
success. It’s proving difficult!
• A host of technologies: biomass, biogass, solar
power, pedal power, lpg … for lighting, cooking,
phone-charging, household and business power.
• Innovation up and
down the value chain,
from R&D to
maintenance.
Energy solutions?
d.light design, Inc Nigeria Pay-As-You Go Solar Systems for low-income households Large Grant
Eco-Fuel Africa Limited Uganda Bio-mass briquettes from agricultural char Large Grant
Nuru Energy India A rechargeable cycle-powered device to provide affordable,
clean and safe lighting solutions to rural households in India
Large Grant
Sunny people Kenya Solar recharging for mobile phones provided by local
entrepreneurs
Large Grant
ONergy India Rural Energy Centres in remote rural areas to facilitate access
to a variety of clean energy solutions (solar, biomass)
Large Grant
Pamoja Cleantech Uganda Biomass powerplant for improved electricity access in rural
areas
Small and Large Grant
GreenLaiti Zambia Gel based fuel. Distribution channels for new low energy
products
Small Grant
Greenway Burkina Faso, Burundi,
India
Converting waste heat from cooking into electricity for multiple
low power devices
Small Grant
HiNation Zambia Mobile phone charging and light through solar energy to a rural
population
Small Grant
Vagga till Vagga Tanzania and Zambia Replacing charcoal and fuel wood with biomass pellets, with an
integrated fertiliser component.
Small Grant
Waste 2 Energy Ltd. (W2E) Uganda Medium-scale commercial production of biogas from municipal
waste
Small Grant
and biomass projects
Solar projects Biomass &
biogass
R&D, product design Manufacturing,
supply chain
Marketing
Distribution
Customer finance
Maintenance & servicing
Disposal and replacement
Much harder than selling sachets of shampoo
The complexity of the energy value chain, from R&D to
maintenance, disposal and replacement, is what poses
so many challenges.
Energy Solutions
Panellists:
Johan Beckmann, Sunny
People
Mobile recharging equipment
in Kenya
Peik Stenlund, Pamoja
Biomass plant
Energy Solutions
• Discuss and explore
innovations in clean energy at
the BoP
• How are clean energy
products and supporting
services being marketed,
distributed and financed?
•What are the main challenges
for entrepreneurs in these
energy projects?
•What solutions are emerging?
Practitioner Hub on Inclusive Business
www.inclusivebusinesshub.org
Visit the Know-How Themes including:
• Last mile distribution to the base of the pyramid
• Climate-friendly solutions
Further information