innovation tales
DESCRIPTION
Keynote for managers at Liverpool VictoriaTRANSCRIPT
INNOVATION TALES
LIVERPOOL VICTORIASEP 2011
NICK JANKEL, WECREATE
@MIND_MAVERICK
OR
THE FELLOWSHIP OF K-CHING
BUILDING THE CAPACITY FOR ORGANISATIONS TO CO-CREATE
THROUGH
TRAINING, COACHING & CULTURE-CHANGE
BLAHHOW MANY TIMES DO WE HERE PEOPLE TALKING TALKING TALKING ABOUT INNOVATION?
IMPACTFULLEVERAGE OF IDEAS
INCREMENTAL
DISRUPTIVE
QUEST
VENTURE FORTH TO FIND
THE HIDDEN TREASURE
MAKING NEW CONNECTIONS BETWEEN INFORMATION
THING?
THINKING!AND THEREFORE A WAY OF DOING BUSINESS / LIFE
STATUS QUOMAINTAINED BY OUTDATED ASSUMPTIONS
OLD IDEAS STOP US
THINKING FREELY
LET GOOF THE OLD IDEAS
NO MATTER HOW HARD
BEFOREWE GET NEW ONES
THE BIG IDEAS THAT CREATE
GROWTH
SmartyPig
SAFETYIN OLD ASSUMPTIONS, CONVENTIONS AND MYTHS
RISKOF CHALLENGING THEM
ILLUSIONBECAUSE HOLDING ONTO THE OLD IDEAS IS FAR MORE DANGEROUS LONG-TERM THAN RISKING NEW ONES
$85 BILLIONWENT BUST BY CLINGING ONTO OLD IDEAS?
NEW MYTHSCREATE NEW THOUGHTS & NEW BEHAVIORS
BUSINESS AS USUAL
NEW BEHAVIOUR
NEW SEGMENT
OLD SEGMENT
INCREMENTAL
INCREMENTAL
DISRUPTIVE
PROBLEMS AS USUAL
OLD BEHAVIOUR
“A revolution doesnt happen when society adopts new tools. It happens when society adopts new behaviours.”CLAY SHIRKY
NEW BEHAVIOUR
NEW SEGMENT
OLD SEGMENT
SMARTYPIG
WONGA
ZOPAKIVA
OLD BEHAVIOUR
STORYALL INNOVATION IS A NARRATIVE
HUMANEXPERIENCE IS EMBEDDED IN STORY
70%OF WHAT WE LEARN IS THROUGH STORIES
"Those who do not have power over their story — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change -truly are powerless, because they cannot think new thoughts.”SALMAN RUSHDIE
STORIESDEFINE OUR ASSUMPTIONS, OUR BUSINESSES AND OUR SOCIETY
CHANGETHE GAME? FIRST YOU MUST CHANGE THE STORY
"You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."BUCKMINSTER FULLER
ENGINEERINGINNOVATION
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CONNECTIONTHE ISSUE IN REAL, HUMAN TERMSTHE PROBLEM, NEED OR DESIRE
CONFLICTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
“Problems cannot be solved by the same level of thinking that created them.”ALBERT EINSTEIN
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
NEW INNOVATION
MARKET DISRUPTION
INNOVATION OPPORTUNITY
LATENT NEEDS
CONVICTIONTHE VISION, OPPORTUNITY, COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
CONCEPTTHE IDEA, THE SOLUTION
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US / CONSUMERS / THE WORLD?
WHAT IS THE NEW BEHAVIOUR?
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
“REALITY”
“IDEAS”
"If you’re going to have a story, have a big story, or none at all."JOSEPH CAMPBELL
www.wecreate.cc
HIERARCHIES MAINTAIN THE OLD
STORIES
GROUPTHINK
CULTUREOF INNOVATION & COLLABORATION IS KING
www.wecreate.cc
65
HIERARCHIES ARE BEING DISSOLVED
IN A
GLOBALISED PARTICIPATORY
NETWORKEDSOCIETY
(EM)POWERIN NETWORKS, INDIVIDUALS CAN INFLUENCE LARGE TEAMS TO GENERATE INNOVATION FROM THE BOTTOM-UP
SHIFTING THE CULTURE
DIVERSETEAMS MORE LIKELY TO CREATE BRILLIANCE THAN MANY SIMILAR GENIUSES
WHEN WE COLLABORATE WE
OPEN UP POSSIBILITIES THAN ONE ALONE
COULD NOT DO
DOUBTTHE POWER OF CO-CREATION?
TOGETHER EVERYTHING
IS POSSIBLE
www.elementalworldwide.com/wecoachwww.wecreate.cc
