innovation mysteries - opening the pandora box for scribd
TRANSCRIPT
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
1/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
How We Innovate ~~
April 19, 2012 1 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
2/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 2 Crafitti Consulting Private Ltd.
Opening the
Pandoras Box
InnovationMysteries
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
3/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Pandoras Box
Navneet Bhushan([email protected])
Crafitti Consulting ( www.crafitti.com )
From Wikipedia
This is an engraving of Pandoratrying to close the "box" that shehad opened out of curiosity. At left,the evils of the world taunt her asthey escape. The engraving is basedon a painting by F.S. Church.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
4/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
4 Crafitti Consulting Private Limited 4
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
5/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Is Innovation Emergence of something NEW?
April 19, 2012 5 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
6/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
. Requirespainstaking hard work
April 19, 2012 6 Crafitti Consulting Private Ltd.
Artist assistants stand next to 3,604 cupsof coffee which have been made into agiant Mona Lisa in Sydney , Australia . The3,604 cups of coffee were each filled withdifferent amounts of milk to create thedifferent shades!!
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
7/123Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 7 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
8/123Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 8 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
9/123Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 9 Crafitti Consulting Private Ltd.
The Singaporean designer Fung Kwok Pan has managed to capture
the flow of water in solid form, and the results are stunning.
http://www.fastcodesign.com/1662020/eye-candy-solid-vase-is-a-3-d-pic-of-splashing-milk
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
10/123Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #1
Higher theposition in a
company , morethe person talksabout Innovation
and less heactually do it .Why?
April 19, 2012 10 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
11/123Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #2
Everyone isinterested in
produce of innovation butrarely people are
interested inknowing how toinnovate
April 19, 2012 11 Crafitti Consulting Private Ltd.
"Everybody wants to goto to heaven but no one is willing to die (put in hard work)". :)
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
12/123Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #3
Most of us liketo advise others
on innovation -rarely applyingthose advisory
principles onour own self
April 19, 2012 12 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
13/123Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #4
Post Facto - everyinnovation is
obvious but whenwe were at thechange point
rarely we willchoose thechange path
April 19, 2012 13 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
14/123Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #5
Ideas are
available- cheaply!
April 19, 2012 14 Crafitti Consulting Private Ltd.
We are ALL Idea shops!!!
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
15/123Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #6
It is all
aboutExecution!
April 19, 2012 15 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
16/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #7
Patentscan not beused forinventingthefuture!
April 19, 2012 16 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
17/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #8
Patentsare whatlawyersdo!
April 19, 2012 17 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
18/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Innovation Mystery #9
Lawyersknow about
patent lawmeans theyknow aboutinnovation !!
April 19, 2012 18 Crafitti Consulting Private Ltd.
INVENTORS
l
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
19/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Solving InnovationMysteries!!!!
April 19, 2012 19 Crafitti Consulting Private Ltd.
Like Sherlock
Holmes!!!
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
20/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
WHAT IS INNOVATION ..
20
Successful exploitation of IDEAS (New/Old) to changethe way one understands, generate options, chooseoptions, implement options to generate desiredeffects
M.K. Gandhi Yoube the CHANGE
that you want tosee in the world
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
21/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
INNOVATION
Successful creation
of change by (new)ideas.
April 19, 2012 21 Crafitti Consulting Private Ltd.
Anyone cando Innovation
by Thinking
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
22/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
INNOVATION
April 19, 2012 22 Crafitti Consulting Private Ltd.
Anyone cando Innovationby Thinking
Now YOU will teach me Howto THINK!!!!!!
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
23/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Copyri
We Are All Born Crea BUT
It is Taught OUT of U LET US RE-LEARN TOINVENT!!!!
A childs CreativityDecreases 90% from 5 toage 7? At 40 it is mere2% of what we had!!!!!!!
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
24/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Flattening World
And we dont even realize it
While the defining measurement of
(old world) was weight thedefining measurement of theglobalization system is speed speedof commerce, travel, communicationand innovation
Thomas L. Friedman, The Lexus and Olive Tree
C l i i
Fl i
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
25/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Complexity in a Flattening World
Number of alternativesTime pressure
Need for analysisInformation de-coherence
ConnectionsNetworks
Human Processing Limits(The Magic Number 7 2)
Framing LimitsConfidence
Rapid Explosionof Complexity
Connections create Value and Dependenciescreate complexityFuture is approaching us Faster than History isleaving us!Increasing distance between user requirementsof what they really need versus what they want.With every choice we make today we Killmany possible futures
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
26/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Industrial "Success" Curve
0
1
2
3
4
0 1 2 3 4 5 6 7 8
Stage of NPD process
L o g
1 0 o
f N u m
b e r o
f I d e a s
3000 Raw Ideas (unwritten)
300 Ideas Submitted
125 Small Projects
9 Significant Developments
4 Major Developments
1.7 Launches I Success
Stevens and Burley Research andTechnology Management May 1997 .
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
27/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Copyri
The Magical Number Seven, Plus or Minus Two:Some Limits on our Capacity for Processing Information
George A. Miller (1956) Harvard University
First published in Psychological Review , 63 , 81-97.
[1] This paper was first read as an Invited Address before the Eastern Psychological Association in Philadelphia on April 15, 1955.
The point seems to be that,
as we add more variables tothe display, we increase thetotal capacity, but wedecrease the accuracy for
any particular variable. Inother words, we can makerelatively crude judgments of several things simultaneously .
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
28/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 28 Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
29/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Competitive Advantage- Over Ages
Time
E x
t e n t o
f C o n n e c t e
d n e s s
How much of Agricultural
land andNatural
Resources
How muchcan beproduced
How muchand Quickly
can be
Informed
How muchActionableKnowledge
How FastInnovate
How FastCo-Create
In the Connected Age Co-Creators will thrive
Bl k S Th i t f
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
30/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Black Swan The impact ofthe highly improbable
I cannot accep t a pretense ofscience. I much prefer asophisticated craft , focused ontricks, to a failed science lookingfor certainties Nassim Nicholas Taleb
The main Idea Killer
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
31/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
31
The main Idea Killer Psychological Inertia
* Assume a large field whichhas somewhereunderground a box of diamonds. Problem solving islike digging for treasure in a
field
The overall effect is calledPSYCHOLOGICAL INERTIA
If a hole already exists, our inclination is to dig it deeper The deeper the hole, the more difficult it is to see whats happening in other
parts of the field If someone else comes along, we encourage them to jump in the hole with us
The main Innovation Killer
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
32/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
One discipline only / Not outside your specialty /Looking for Solutions where we feel comfortable
Result of life experiences / Cultural Backgrounds
This is the way weve always done it syndrome
The main Innovation Killer Psychological Inertia
Main sources of Psychological Inertia:
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
33/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
33 Crafitti Consulting Private Ltd.
How do we Kill Ideas -
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
34/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
How do we Kill Ideas -Killer Phrases should not be used during Idea
Generation*1. "Yes, but. . . "
2. "We tried that before."3. "That's irrelevant."4. "We haven't got the manpower."5. "Obviously, you misread my request."6. "Don't rock the boat!"7. "The boss (or competition) will eat you alive."
8. "Don't waste time thinking."9. "Great idea, but not for us."
10. "It'll never fly."11. "Don't be ridiculous."12. "People don't want change."13. "It's not in the budget."14. "Put it in writing."15. "It will be more trouble than it's worth."16. "It isn't your responsibility."17. "That's not in your job description."18. "You can't teach an old dog new tricks."19. "Let's stick with what works."C20. "We've done all right so far."
21. "The boss will never go for it."
22. "It's too far ahead of the times."23. . . . laughter. . .24. . . . suppressed laughter. . .25. . . . condescending grin. . .26. . . . dirty looks. . .27. "Don't fight city hall!"
28. "I'm the one who gets paid to think."29. "What will people say?"30. "Get a committee to look into that."31. "If it ain't broke, don't fix it."32. "You have got to be kidding."33. "No!"34. "We've always done it this way."35. "It's all right in theory. . . but. . ."36. "Be practical!"37. "Do you realize the paperwork it will create?"38. "Because I said so."39. "I'll get back to you."40. . . . silence. . .
* Reference: What A GreatIdea by Charles ChickThompson, 1992,HarperCollins Publishers
PASSION Is the new Skill for the
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
35/123
Confidential
c r a
f t
i n g
i n n o v a t
i o
n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
PASSION .. Is the new Skill for theNew World
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
36/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
What (should) make the NEW?
April 19, 2012 36 Crafitti Consulting Private Ltd.
Purpose
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
37/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
37 Crafitti Consulting Private
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
38/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Killer Phrases Are Not Used During IdeaGeneration*
1. "Yes, but. . . "
2. "We tried that before."3. "That's irrelevant."4. "We haven't got the manpower."5. "Obviously, you misread my request."6. "Don't rock the boat!"7. "The boss (or competition) will eat you alive."
8. "Don't waste time thinking."9. "Great idea, but not for us."
10. "It'll never fly."11. "Don't be ridiculous."12. "People don't want change."13. "It's not in the budget."14. "Put it in writing."15. "It will be more trouble than it's worth."16. "It isn't your responsibility."17. "That's not in your job description."18. "You can't teach an old dog new tricks."19. "Let's stick with what works."C20. "We've done all right so far."
21. "The boss will never go for it."
22. "It's too far ahead of the times."23. . . . laughter. . .24. . . . suppressed laughter. . .25. . . . condescending grin. . .26. . . . dirty looks. . .27. "Don't fight city hall!"
28. "I'm the one who gets paid to think."29. "What will people say?"30. "Get a committee to look into that."31. "If it ain't broke, don't fix it."32. "You have got to be kidding."33. "No!"34. "We've always done it this way."35. "It's all right in theory. . . but. . ."36. "Be practical!"37. "Do you realize the paperwork it will create?"38. "Because I said so."39. "I'll get back to you."40. . . . silence. . .
* Reference: What A GreatIdea by Charles ChickThompson, 1992,HarperCollins Publishers
F il /Mi k /E
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
39/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Failures/Mistakes/ErrorsBurning your hand is a small
price to pay for a goodidea.
PLEASE LET YOUREMPLOYEES FAIL!
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
40/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
What is Value? Customer defined
Opaque Contextual Multidimensional Tradeoff Relative It is a Mindset
The perceived worth of the set of benefits received by a customer in exchange for the total cost of the offering,taking into consideration available competitive offerings and
pricings Prof Mohanbir Sahney
FUNCTIONALITY
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
41/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
FUNCTIONALITYLet us design a new tooth brush
People buyFUNCTIONS/
CAPABILITIES andNOT Products
FUNCTIONALITY
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
42/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
FUNCTIONALITYLet us design a new tooth brush
We are Designing ACapability to Clean
Teeth
Are we designing a New Tooth Brush?
FUNCTIONALITY
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
43/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
- Higher Level and Knowledge from Other fields
How others haveperformed this
function
Clean Teeth ==Cleans Solid
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
44/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
25 Ways available for function :Cleans Solid
25 New Directionsto Think for
designing the NewCapability for
Cleaning Teeth
Knowledge of all fields!
DesorptionAcoustic CavitationAcoustic VibrationCavitationCombustionJet ErosionSpark ErosionElectrochemicalErosionElectron ImpactDesorption
Laser EvaporationIonic ActionRadioactivity
Redox ReactionsHydrodynamicCavitationLaser GetteringUltrasonic OscillationFriction CryolysisPhoto-OxidationOptohydraulic EffectExplosionThermo-destruction
DissolutionMechanicalAction/BrushesElectrolysis
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
45/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Other features include:
Cleans at 41,000 gentle sonic strokes per minut e
Patented spring-action bristles
Attacks heavy plaque build-up and staining
Reaches awkward areas with ease
Power handle light indicates system is recharging
Cybersonic2 Oral Hygiene System
Free Brush HeadsIntroduced in December 2002, the Cybersonic2 adds a new deminsion to the Cybersonic line. This is the
new and imprioved version of the Cybersonic oral-care system. The brush head has been redesigned soCybersonic now offers users a choice; the round brush design of the original Cybersonic or the new"traditional" brush head design of the Cybersonic2. The flosser now features pre-strung flossing heads whichare disposable.
Patent Information
http://www.kitchenkapers.com/index.htmlhttp://www.kitchenkapers.com/index.htmlhttp://www.kitchenkapers.com/index.htmlhttp://www.kitchenkapers.com/index.html -
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
46/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Patent Information
Patent is a a Legal grant by a Government
Terms of grant
In return for disclosing an invention publicly so that others can learn from it ,and paying the processing fees, the Govt.of the country will grant the inventor of
the invention the rights to exclude others from making, using, or selling theinvention for a limited period of time
TECHNOLOGICALADVANCEMENTS
The PATENT System
PATENTS ARE AN EXCELLENT AND MOST COMPREHENSIVE SOURCE OFTECHNOLOGICAL INFORMATION
First Systematic Study of Patent Literature started after second world war by Russian Genrich S. Altshuller
TRIZ Inventive-Problem Solving by
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
47/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
g yAltshuller
Teoriya Resheniya Izobreatatelskikh Zadatch 1946 Patent
Officer in RussianNavy
Discoveredpatterns inpatents,published paper.Sent to Gulag
1954 released,analysed2,500,000 patents
Identified what
makes asuccessful patent
1956-1985 TRIZformulated
Same Problems and Solutions appear repeatedly in differentindustries (Myth: My field is Unique )
There are a series of recognizable evolution paths for all technical
systems (Myth: Evolution is Completely Random) Innovative solutions used theories outside their own area/industry
(Myth: Innovation happens through Deeper Knowledge) The most powerful solutions uncover and eliminate contradictions
(Myth: Optimization is the Focus)
TRIZ itself does not solve problems.Problems are solved by people.
TRIZ teaches how to solve problems.
TRIZ B t d 4 K M th i 1985 H i TRIZ t
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
48/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
TRIZ Busted 4 Key Myths in 1985 However since TRIZ came outrecently the Myths continue
April 19, 2012 48 Crafitti Consulting Private Ltd.
Problems and Solutions are same in different
industries (Myth: My field is Unique ) Evolution paths for all technical systems can be
deciphered (Myth: Evolution is Completely Random) Strong Inventions in a domain used outside ideas
(Myth: Innovation happens through Deeper Knowledge)
Strong Inventions uncover and eliminate conflicts(Myth: Optimization is the Focus)
(a) Look out for problems and solutions across domains if yousearch only in your field anddomain you will continue to berepeating the same !
How to Invent?
(b) OrchestrateTechnological Evolution - usingknown laws of systemevolution
(c) Apply Knowledgefrom other fields by
focusing on key functions that systemneeds to deliver
(d) Identify System Conflicts and provide outside knowledge to
domain experts to invent solutions beyond optimization
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
49/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
5 Levels of Inventions
April 19, 2012 49
Pioneering Invention based on newly discovered phenomenon Pushing existing technology to a higher level RevolutionaryLevel 5 (
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
50/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
NATURA NIHIL EST CALLIDIUS
Marcus Tullius Cicero (106-43 BC), Roman rhetorician,philosopher, statesman
Nothing is more inventive than nature
If we have to understand How to Invent we
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
51/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 51
need to understand
How to generate Ideas lots of ideas !
Need to understand how nature invents !
Choose relevant problems problems thatdemand inventive solutions
May be if we know which direction willlead to stronger ideas we have togenerate less ideas !
WHAT IS ANINVENTIVE PROBLEM? TRIZ
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
52/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 52
No known means for solution High psychological inertia Contains one or more contradictions
A contradiction is a situation where an attempt to improve one feature of the system leads to the degradation of another feature .
WHAT IS ANINVENTIVE PROBLEM? TRIZdefines
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
53/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Is Touch Screen interface in iPhone an Invention? iPhone/ iPad Let us see if it is what makes it an invention!
Let us look at the Apples Patent
April 19, 2012 53
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
54/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Analyzing a Patent The TRIZ Way
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
55/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
56/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
57/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 57
1. Unintentional activation of functions due to unintentionaltouch
2. Locking and Unlocking mechanism implemented3. Problems with locking/unlocking ease of use of the device
in general is a problem
What is an Inventive Problem?
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
58/123
Confidential
c r a
f t
i n g
i n n o v a t i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 58
In TRIZ parlance .. .It starts with a contradictionWe try to improve one system parameter but
some other parameter gets affected
Our Traditional Method to resolve such
problems is toOptimize aCompromise!!!
TRIZ
Eliminate thecontradiction or
resolve thecontradiction
Problem Described in the Patent
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
59/123
Confidential
c r a
f t
i n g
i n n o v a t i
o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 59
When we tried to
improve/eliminate Unintentional activation of functions due tounintentional touch
By Locking and Unlocking mechanism
ease of use of the device in
general became a problem
1. Unintentional activation of
functions due tounintentional touch
2. Locking and Unlocking mechanism implemented
3. Problems withlocking/unlocking ease of use of the device in generalis a problem
Can you Map the problem to the parameters?
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
60/123
Confidential
c r a
f t
i n g
i n n o v a t i
o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 60
Can you Map the problem to the parameters?
When we tried to improve/eliminate Unintentional activation of functions due tounintentional touch
By Locking and Unlocking mechanism
ease of use of the device in general became a problem
What system parameter(s) you are trying to improve?
27 ReliabilityWhat system parameter(s) degrade?
33 Convenience of Use
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
61/123
Confidential
c r a
f t
i n g
i n n o v a t i
o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 61
Principle 27. Cheap short-living objects
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
62/123
Confidential
c r a
f t
i n g
i n n o v a t i
o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 62
c p e . C eap s o t v g objects A. Replace an expensive object with a multiple of inexpensive
objects, comprising certain qualities (such as service life, forinstance).
Use disposable paper objects to avoid the cost of cleaning and storing durable objects.
Plastic cups in motels, disposable diapers, many kinds of medical supplies .
Principle 17. Another dimension A. To move an object in two- or three-dimensional space.
Infrared computer mouse moves in space, instead of on a surface, for presentations. B. Use a multi-story arrangement of objects instead of a single-story arrangement.
Cassette with 6 CD's to increase music time and variety Electronic chips on both sides of a printed circuit board
C. Tilt or re-orient the object, lay it on its side. Dump truck
D. Use 'another side' of a given area.Stack microelectronic hybrid circuits to improve density.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
63/123
Confidential
c r a
f t
i n g
i n n o v a t i
o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
STORIES OF CHANGEHow to use Theo ry of Ev ol ut ion for Inventing
the N E XT .
Universe as an Evolutionary System a newunderstanding (NASA report 2009)
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
64/123
Confidential
c r a
f t
i n g
i n n o v a t i
o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
understanding (NASA report 2009)
Cosmic Evolution, the idea that the universeand its constituent parts are constantly evolving, has become widely accepted only inthe last 50 years.
It was also during the last 50 years a centuryafter Darwin proposed that evolution bynatural selection applies to life on our ownplanet that researchers from a variety of
disciplines began to seriously study thepossibilities of extraterrestrial life and thebiological universe .
Cosmos and Culture : Cultural Evolution in a Cosmic Context / Steven J. Dick and Mark Lupisella, editors.(NASA Report 2009)
April 19, 2012 Crafitti Consulting Private64
In the light of the above
Altshullers postulate in 1946 thattechnological systems areevolutionary and obeys certainlaws is amazing! More important :he created a framework to applythese Laws to invent the NEXT!
Technological Systems are Evolving
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
65/123
Confidential
c r a
f t
i n g
i n n o v a t i
o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
g y gtowards IDEALITY
Altshuller was the first to realize that thedirection of progress, or technical evolution, isdefined by increasing the ideality level
An Ideal system does not exist , but all of itsfunctions are fulfilled at the right time and atthe right place without energy, substance, or other resources, and without any ill effects .
April 19, 2012 65
Crafitti Consulting Private Ltd.
Searching for a needle in aHaystack!
IDEALITY The Cardinal Law (Technical Systems
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
66/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
( yare striving for Perfection)
April 19, 2012 66 Crafitti Consulting Private Ltd.
TIME
I d e a
l i t y
Evolution of Eye-Glasses
The bifocals
ProgressiveLenses
ContactLens
Lasersurgery
Every System Evolves towardsIdeality - Function deliverywith no harm and no cost
TRIZ 4 Key Steps
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
67/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 67
1. Define, Describe, Explore, Imagine and Investigate the system,problem, scenario or situation from multiple perspectives usingdifferent tools
TRIZ 4 Key Steps
2. Find out what key functions the system is performing or need to
perform. Describe an ideal way the system can get to performingthe function. Find out how many ways does the world knows aboutperforming the specific functions.
3. Generate Ideas about performing these functions using specificTRIZ methods utilizing resources to the max.
4. Develop these ideas into solution directions that can beimplemented
Questions that TRIZ asks you
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
68/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Copyri
1. What is my Ideal Final Result Howcan I achieve the functionalitywithout spending any resources orcost
2. How the problem/situation/system
looks in time and space coordinates3. Am I using all the existing resources
or potential resources to the fullest 4. What is the main useful function I
need to deliver. What are variousways in which I can deliver thefunction
5. How others have solved the sameproblem in the past
TRIZ Impact
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
69/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Copyri
Numberof Ideas
Time
Typical Brainstorm Session
TRIZ
Insertion of newsolution suggestions
TRIZ: Laws of Evolution
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
70/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 70
TRIZ: Laws of Evolution
1. Law of Increasing Degree of Ideality - Increasing Ratio -> Benefits/Harm (cost)
2. Law of Non-uniform evolution of subsystems -> Leads to System Conflicts
3. Law of Transition to a higher Level system -> from simple to more complex
4. Law of Increasing dynamism (flexibility) -> More adaptable to change
5. Law of Transition to micro-level -> Increasing fragmentation
6. Law of Completeness -> Gradual Elimination of Human Component
7. Law of Shortening of Energy Flow Path -> Reduction in Energy/Info transformationstages8. Law of Increasing controllability -> Evolution of controlled interactions of systemelements9. Law of Harmonization of rhythms -> Synchronization of natural frequencies of elements
LINES OF EVOLUTION
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
71/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e rLaws provide a general direction of the development fornext-generation systems
LAW
Lines of evolution specify stages of a systems evolutionalong a general direction. They also provide the upperlimit of evolution as per todays technological limits
Line 1
Stage 1 Stage 2 Stage 3 Stage 4
Line 2
Line 3
On each line there are discrete stages of evolution of systems
LAW of Increasing Dynamism
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
72/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e rLines of Increasing functional flexibility of functional system
components
Transition to continuously variable system
LAW of Increasing dynamism
g y
Transition to continuously variable system
One State
System
Multi State System Continuously
Adaptable System
Mapping the current state of YOUR system to the lines .
PROPOSING a NEW LAW
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
73/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 73
PROPOSING a NEW LAW
Very clearly visible in the softwarebased Era of technical systems that weare in!
Law of Increasing Intelligence of
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
74/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
g gTechnical Systems
DUMB
SYSTEMS
GUIDED
SYSTEMS
SMARTSYSTEMS
BRILLIANT
SYSTEMS
GENIUS
SYSTEMS
?TranshumanSystems
Technical Systems are evolving into
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
75/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
y ghigher and Higher intelligence
April 19, 2012 75
Most of the commercial software systems are
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
76/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
trying to move towards Brilliant systems today
Making systems Brilliant any/all technical system brilliant using software isthe method for next 10-15 years Brilliant
Refrigerator
Television
Vehicle
User Interfaces to physical systems
April 19, 2012 76
From 2025 Onwards we get into the age of
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
77/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Genius systems
By 2050-2060 Transhuman systems will start emerging (Singularity is near ~ Ray Kurzweil )
April 19, 2012 77
IDEAS CLUSTERING CONCEPT DEVELOPMENT
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
78/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e rLinkage: It can be defined as a relationship between two ideas represented by arrows. There can be 5types of linkages. These are as follows:
Mutually Exclusive: The two ideas which are unrelated without any connection between them.One is a result of second: The arrow represents the direction of origin of idea.Combination of two ideas gives a valuable or a bigger idea.Nullification: The combination of two ideas annuls each other.Negative output: The combination of two ideas would produce a negative output.
From the list of ideas that we have obtained from various sessions start reading each one by one. As you read 1, 2, 3, ., start looking at relationships between ideas. Pick up the first idea and put write down 1 on a paper. Read the second idea is it related to first if yes write 2next to 1 or write 2 some distance away from 1. One by one you keep doing this picking and sorting into classes.This will result in some sort of clusters such as
1, 5, 7, 8, 122, 3, 9, 15, 194, 6, 10, 11, 13, 2014, 16, 17, 18
Each of these clusters may be termed as a concept, subtheme or theme.
Number of Ideas needed to make a Concept
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
79/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 79
1 7 1 3
1 9
2 5
3 1
3 7
4 3
4 9
5 5
6 1
6 7
7 3
7 9
8 5
9 1
9 7
1 0 3
1 0 9
1 1 5
1 2 1
1 2 7
1 3 3
1 3 9
1 4 5
1 5 1
1 5 7
1 6 3
1 6 9
1 7 5
1 8 1
1 8 7
1 9 3
1 9 9
2 0 5
2 1 1
2 1 7
Raw Ideas/ConceptRaw Ideas/Concept
Our study on 15+Invention Projects in5 differentorganizationscreating more than200 new conceptsusing Crafittis end toend process indicatesthat raw ideas per concept is stochastic
process it followsPoisson distributionwith average 6 and standard deviation 6
About 30% raw ideas are generic
If you need to create a concept maximum 21number of non-generic raw ideas are needed
Maximum 28 Raw Ideaswill ensure a Concept
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
80/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
ConceptRanking Using
AnalyticHierarchyProcess
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
81/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
82/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
83/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Crafitti Events: A Sprinkling
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
84/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
June 2008
Feb 2009
Oct 2010
Crafitti Consulting Private Limited84
Paper at SNAC TISS:Social Network Typesand OrganizationalForms
Talk at BMA: LeanThinking
Paper Presentationat Design First Ultra Large ScaleSystem Design
Ideation Workshopat ICFAI
Talk at BarCamp: VedicInventive Principles
Public Workshop AdvancedPatent Analysis using TRIZ
Public Workshop - LeanInventive Systems Thinking
Talk at New HorizonCollege of Management:Lean Thinking Talk: Role of IP in
Business Valuation
Talk: TRIZ for GISat CAIR, DRDO
Talk at SPIN:Effective LeanManagement forSoftware Delivery
Talk InnovationCrafting at KCE
Talk at CCSTDS:TRIZ in PatentAnalysis
Talk at RussianCulture and
Science Centre:Innovation andPatents using TRIZ
Talk at Ranbaxy:Innovation Algorithms
Talk at Subex: Ideas andInventive Principles
Innovation Course at IBS:Idea Crafting
Talk at Philips:Advanced PatentAnalysis using TRIZ
Public Workshopat Hyderabad:Advanced Patent
Analysis
Public Workshop atChennai: Patents andInnovation
Lean for Apparel &Fashion Industry: Sessionat PSG College
Session on IPR:Strategy and BusinessImplications atWeSchool
Triggering Ideas withTRIZ: Session atWeSchool
Dec 2011
Invited Speaker: 2 nd InternationalConference on IPR
Invited Speaker:
SPICON 2010 Chennai
Invited Speaker: NID DesignProtection workshop @ Bangaloreand Delhi
Public WorkshopSoftwareInnovation
TRIZ Session @Sobha DevelopersBangalore
TechnicalPaperpresentation
@ 7 th InternationalSymposiumon FuelsandLubricants,Delhi
Innovation and TRIZ forManagement Team of First Indian Company,Bangalore
TRIZ for ICRISAT @Hyderabad
Crafitti: Applying TRIZ in multiple contexts
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
85/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Embedding TRIZ inGlobal MNC inConsumer Electronics
June 2008
Jan 2009
Dec 2011
85
TRIZ inDesign of Business Strategy forAtidan Technologies
TRIZ inDesign of Strategy forIdhasoft
Integrated Lean-TRIZapplication forProcess Innovationat ADC Krone
TRIZ inIdea Crafting for Thomson Reuters
May 2010: TRIZ in newproduct design shampooSuccessfully completedwith 22 solutiondirections for newShampoo
Paper Presentation at DesignFirst Ultra Large Scale
System Design using TRIZelements
TRIZ forentrepreneurs(technology): patentstrengthening, designaround, valuation
TRIZ inPatentAnalysis for DRDO
Article published in Real Innovation: Implement aHolistic Patent Strategy (using elements of TRIZ) for maximum Value
Article published inTRIZ-Journal.com:
The Elegant Solution and TRIZ
Case Study published in TRIZ- Journal.com : Useof TRIZ inSoftware Design
Work in progress:
Embedding TRIZ inlarge automotivecompany in India (7Projects successfullycompleted with 80+patentable ideas)
TRIZ increating anew learning systemfor an Education
company based inChennai
TRIZ ina SME toimprove theproductivity of Sweet corn in anSME in Salem
TRIZ inIntellectualProperty CellServices to one of the Indias topmostfortune 500companies
Crafitti organized theFIRST TRIZ INDIA SUMMIT 29 30 July 2010
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
86/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
FIRST TRIZ INDIA SUMMIT 29-30 July 2010 Bangalore
86
Crafitti: Key Spheres of Influence
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
87/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Crafitti: Key Spheres of Influence
Industry &Ecosystem
Organization
People
April 19, 2012 87
Idea generation,Problem solving,
Decision makingContinuous learning
Lean Thinking,Systems Thinking,Value Engineering,Design Thinking,Inventive Thinking,Decision Engineering
Embedding InnovationDNA , Technology andbusiness strategy,process productivity andvalue generation, IPRadvisory services, Patentanalysis and portfoliomanagement
Enabling openinnovation, Technologyand business evolutionresearch
Crafitti Consulting Private Ltd.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
88/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e rCrafitti Consulting: Background
April 19, 2012 88
Crafitti is an innovation research and consulting firm and facilitates innovation inbusiness, science and technology contexts
Crafitti is currently incubated at the NSR centre for Entrepreneurial Learning at IIMBangalore
Navneet Bhushan and Karthikeyan Iyer, the founding directors of the firm, have closeto 30 years of collective industry experience and have been focused on researchingand facilitating innovation in diverse enterprise contexts over the past decade
Crafittis frameworks are a distillation of this experience and provide a potent platformto accelerate innovation in contexts as diverse as building innovative businessstrategies, conceptualizing and designing new breakthrough products and services,designing technological alternatives, intellectual property portfolio management,
process innovation and embedding innovation DNA in organizations .
NAVNEET [email protected]
Founder director of CRAFITTI CONSULTING(www.crafitti.com) a research and consultingthink tank - co-crafting Innovation with global
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
89/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 89
Phone: +91 9902766961
Post Graduate Diploma in IPR (NLSIU, Bangalore), DiplomaPatent Information (The Netherlands), M.Tech (Computer Science & Engg) IIT Madras, M.Sc (Software Science)
Allahabad University, B.Sc (Hons.) Physics (Delhi University)
g genterprises.
Principal author of Strategic Decision Making- Applyingthe Analytic Hierarchy Process published by Springer-
Verlag, UK, as part of the Decision Engineering Series.The book has been featured at Harvard Business School Working Knowledge for Business Leaders. Has authored more than 65 research papers and articles.
Associate editor of the International Journal of AnalyticHierarchy Process and reviews research papers fordefence science journal.
Blogs at http://innovationcrafting.blogspot.com
Previously held various corporate positionsVice-President and Head (Innovation) with HexawareTechnologies),Principal Consultant with Wipro Technologies
CEO of CREAX Information Technologies Pvt Ltd.,Technology Specialist at Philips global IntellectualProperty & Standards (IP&S) division,Senior Research Associate with Infosys TechnologiesLimited (http://www.infosys.com).
Scientist in DRDO 1990-2000.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
90/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Thank You
Crafitti Consulting Pvt Ltd |www.crafitti.com
+91 9902766961
What Darwin
ld
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
91/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
told us .
April 19, 2012 91 Crafitti Consulting Private Ltd.
A
Boy
in 1895 asked aquestion?
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
92/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
question?
April 19, 2012 92 Crafitti Consulting Private Ltd.
If a light wave was to be stationary one could scoop
out a handful of light just likeice- cream?
When in 1946 A 20 years old engineer.
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
93/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
in Soviet Union Navy discovered (after studying
large number of inventions , patterns in Technical systems) and proposed
Technological Systems also just like
living systems evolve and One can identify stages of evolution of
technical systems which can be used to predict and develop next generation
technical systems .
April 19, 2012 93He was sent to Jail
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
94/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 94 Crafitti Consulting Private Ltd.
We have to give it a try with what weh
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
95/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 95 Crafitti Consulting Private Ltd.
have
Whether you are smallor big has nothing to do
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
96/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 96 Crafitti Consulting Private Ltd.
g gwith your size
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
97/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Thank You
Crafitti Consulting Pvt Ltd |www.crafitti.com
Case Studies
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
98/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
98
How to Invent using a Patent (2011)
Analyzing a patent(2009)
HOW TO INVENT USING A PATENT
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
99/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Objectives and Process
The objective of a Technological Alternative Study (TAS) is to analyze a givenPatent and explore various ways in which the invention described in thepatent can be transformed to next levels in its evolution.
There are four main phases of this study and it is always carried out with thedomain experts from client organization.
Phase I: Patent study and analysis Phase II: Phase II: Preliminary ideation
Phase III: Collective brainstorm in a workshop setting (To be carried outduring the workshop)
Phase IV: Solution evaluation and final report submission (To be carried outduring the workshop)
19-04-2012 99
Technological Alternatives Study onEP0922744
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
100/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
EP0922744
19-04-2012 100
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
101/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
19-04-2012 101
Laws Lines Sub-lines
Choose the systemstage from dropdown menu
TotalNumberof stages
AnyTechnology
Di l d i f h E f
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
102/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e rLaw of Completeness System completeness
Dislodging of humaninvolvement
Emergence ofengine
3 2
Law of shortening of energy flow pathReduction in the number ofenergy transformation stages
Reduced number of energytransformation stages
Fewtransformations
3 2
Law of harmonization of rhythmsDecreasing time to perform thefunction
Function distribution amongtwo or more simultaneouslyoperating systems
onesystem(subsystem)
per function3 1
Transition to a peak mode ofperformance
Continuous 4 1
Transition to prelim inaryaction
Partial preliminaryaction
2 1
Law of transition to higher level systems Multi-systemsIncreasing number ofsystems
Poly-system 3 3
Increasing diversity ofcomponents
Heterogeneous 4 3
Increasing ConvolutionIncreasing Convolution of biand poly systems Separate systems 3 1
Evolution of Materia lsIncreasing non-uniformity ofmaterials
Homogeneous 3 1
Law of Transition to Micro-LevelIncreasing flexibil ity of physicalstructures Transition to fluids and fields
Field 6 6
Change of Scale Increasing fragmentation Layered 6 2
Increasing FragmentationIncreasing degree ofvoidness
voids-filled-with-substance
4 3
Law of Increasing Degree of Control Increasing functional flexibilityTransition to continuouslyvariable system
Multi-state system 3 2
Transition to active adaptivesystems
Operator-controlledsystem
3 2
Transition to self-adaptingsystems
Rigid system 4 1
Transition towards forwardsensing
No feedback 3 1
Proliferation of ene rgy formsthat are easier to control
Increasing controllability ofEnergy sources
Biological 6 6
Law of non-uniform evolution ofsubsystems
Law of increasing degree of ideality 19-04-2012 102
Application of Mapping Tool (State of Productsin a Field)
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
103/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Relevant Lines are chosen and current state of the fieldmapped to specific stage. On each line of evolution, onecan move from current state to next state guided byLines.
Available Space for creatingnew Product Concepts
19-04-2012 103
Results
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
104/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
In July, 2011 a workshop was conducted by Crafitti at YYYcenter on Strengthening Patent Portfolios
It was attended by more than 20 Scientists and Engineersof YYY
As part of the workshop an exercise was conducted to findtechnological alternatives to a patent. In the live casestudy, a specific patent was chosen and Crafittis
systematic process for inventing was applied. 122 raw ideas were generated in 3 hours using Inventive
principles, Laws/Lines of system evolution and patentclaims.
April 19, 2012 104
The Strategic Bubble Chart gives us a plot of all 7 concepts on Novelty-Feasibility Plane . The size of Bubble indicates the relative business
potential.The Strategic Bubble Chart gives us a clear direction and road map for each concept.
It was mentioned that If we carry out similar exercise for other 9 themeswe should be able to create at least 40-60 concepts.
Strategic Bubble Chart
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
105/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 105
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
106/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Patent Analysis for Value and
Invention
How to Analyze Patents using Social Network Analysis(SNA) and TRIZ
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
107/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 107
CDK Inhibitors
In general, pharmacological inhibitors of
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
108/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 108
CDKs display selective anti-proliferativeeffects on cycling cells, especially tumour cells . Many compounds with very high
potency against CDKs in vitro are available,which (like the pyridine based inhibitors) arestructural analogues of ATP. However, inmany cases this biochemical potency does not
translate into cellular potency , presumablydue to unknown mechanistic reasons andperhaps because of high physiological ATPconcentrations. Connected with this problemis the question of what are the actual cellular targets of a biochemical CDK inhibitor. Most of the CDK inhibitors like any protein kinaseinhibitors are ATP analogues and bind to the
ATP binding pocket of the enzyme, this lead
them to bind non-specifically across the classof CDKs.
The state of art CDK inhibitor development is facing two challenges (subject matter of US 7271193) improving potency of inhibitor improving specificity of inhibitor
TRIZ Way of Analyzing a Patent for Finding outStrength and Inventive Principles
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
109/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Strength and Inventive Principles
The state of art CDK inhibitor development is facing two challenges (subject matter of US 7271193) improving potency of inhibitor improving specificity of inhibitor
April 19, 2012 109
Key Contradictions in problem stated prior art of US 7271193
FORCE vs. ACCURACY
Force is the generic definition of the binding force or affinity between aninhibitor and the enzyme (CDK). It denotes the strength of interactions between
the enzyme and inhibitors.Accuracy defines the specificity challenges faced during an inhibitor design.The two conflicting parameters can be resolved by applying the inventive principle .
Application of contradiction matrix results in the following inventive principlesas triggers for further improvement-3, 35, 13, and 21.
Other Key Contradictions that can be explored
FORCE vs. HARMFUL EFFECTS AMOUNT OF SUBSTANCE vs. ACCURACY
STABILITY OF OBJECTS vs. OBJECT GENERATED HARMFUL EFFECTS
Inventive Principles as Triggers for Ideation
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
110/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Inventive Principle (3) Local quality
Change an object's structure from uniform to non-uniform, change an external environment (orexternal influence) from uniform to non-uniform.
IDEA TO EXPLORE - Use a temperature, density, or pressure gradient instead of constant temperature, density orpressure. This can give us the clue as to how to improve the existing inhibitors by employing the
density gradient lets say of charges, during designing the nucleophilic regions in the inhibitors.
Make each part of an object function in conditions most suitable for its operation. Make each partof an object fulfil a different and useful function.
IDEA TO EXPLORE- Inhibitor has two parts with one, it should bind strongly to the enzyme via its ATP binding pocket,
and the second part is designed so that the chemical groups are able to reach residues outside of the ATP binding sites(1). Another way of looking at it is to design bi-substrate analogue(2).
References
(1) The AAPS Journal 2006; 8 (1) Article 25 ;Selectivity and Potency of Cyclin-dependent Kinase Inhibitors; Jayalakshmi Sridhar ,1 Nagaraju Akula, 1 andNagarajan Pattabiraman.
(2) Nature Structural Biology , volume 8 number 1,2001 ,Mechanism-based design of a protein kinase inhibitor; Keykavous Parang, et al.
April 19, 2012 110
Inventive Principles as Triggers for Ideation
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
111/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Inventive Principle (35) Parameter changes
Change the concentration or consistency . IDEA TO EXPLORE
Once certain amount of inhibitor is used up for binding with cdk4, the formulation should able torelease diluents to lessen the inhibitor effect on cdk2.
Change the degree of flexibility. IDEA TO EXPLORE
The chemical substitutions of the inhibitor based on the structural activity relationship areemployed to improve potency and specificity. Inhibitor should form strong, and stable bond(may be hydrogen bonds) with cdk4; and inhibitor should form less stable bond with cdk2. Theselectivity is largely due to hydrogen-bonded interactions with kinase residues.CDK4 selectivity isdisplayed due to the electronegative nature of its active site. Therefore, if inhibitor containspositively charged group it binds quickly with the enzyme binding site. At the same time, makethe inhibitor flexible so that when cdk2 active site is exposed to inhibitor, conformational changeoccur weakening its binding interactions with the protein. This can be designed by repelling theinhibitor and amino acid residues at the active site of cdk2 due to same charges (say positivecharges), and conformational change occur might weaken the interaction between cdk2 and
inhibitor. April 19, 2012 111
Inventive Principles as Triggers for Ideation
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
112/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
Inventive Principle (13) The other way round
Invert the action(s) used to solve the problem (e.g. instead of cooling anobject, heat it)
IDEA TO EXPLOREinstead of competitive inhibition of the kinases make theenzyme-substrate complex un-dissociate able.
Make movable parts (or the external environment) fixed, and fixed
parts movable.IDEA TO EXPLOREThis can be employed while performing chemical substitutionof the inhibitors, substituting fixed amino acid/chemical groups with flexible onesand vice a versa Inventive Principle (21) Skipping
Conduct a process, or certain stages (e.g. destructible, harmful or hazardousoperations) at high speed.
IDEA TO EXPLOREImproving the rate of association and/or dissociationbetween enzyme and inhibitors.
April 19, 2012 112
FINDING AND RESOLVING THE PHYSICALCONTRADICTION
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
113/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
CO C O
The physical contradiction which need to be resolved is inhibitor present and
inhibitor absent at the same time.This physical contradiction can be resolved by separation in space
Where do I want inhibitor to be present: at the site of cdk4
Where do I want inhibitor to be absent: at the site of cdk2
Inventive Principles recommended Segmentation Taking out Local quality Another dimension Other way round
Curvature Asymmetry Nested doll Flexible shells/thin films Intermediary Copying
April 19, 2012 113
Potential Ideas based on Inventive PrincipleTriggers
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
114/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
gg
Local quality -Inhibitor shaped exactly complementary to cdk4 active site to facilitate stable locking or stable enzyme-
inhibitor complex formation.
-Make the inhibitor in such a way so that when it is in contact with the desired enzyme it will make the enzymeproperly orient, by forming special bonds or make the inhibitor inactive when it gets exposed to undesiredenzyme.
-In addition to ATP-binding site of CDK4 which can be exploited for various sites of interaction, the residuesoutside the main ATP-binding cleft have been identified that could be targeted to increase specificity andpotency for particular enzyme
Another dimension Make the structure of a inhibitor non-planar and is therefore not likely to intercalate with DNA, and thus
reducing toxicity. Varying the chain length between the substituents, as well as changing the bond from singleto double or vice a versa, degree of flexibility can be achieved in the inhibitor molecule itself. This will causeincrease or decrease the interaction between cdk and enzyme.
Intermediary Increase accessibility of the active site using hydrophilic solvent, which also increases hydrogen
bonding.
April 19, 2012 114
Potential Ideas based on Inventive PrincipleTriggers
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
115/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
gg
Other way round -Make the inhibitor in such a way so that when it is in contact with the desired enzyme it will make the enzyme
properly orient, by forming special bonds or make the inhibitor inactive when it gets exposed to undesiredenzyme.
-Make the undesired enzyme (cdk2) to change its conformation, on exposure to inhibitor. This will lead tointeraction of inhibitor with cdk4 only
-Make cdk4 inactive by destroying its bonds which can lead to 'inactive' conformer in which the activation loopblocks the substrate binding site
-Modify the structure of ATP in cancerous cells by binding to adenine, triphosphate or ribose so that essentialstructure to catalysis are destroyed
Curvature Switch between linear and rotary motion to enhance desired interaction between
enzyme and inhibitor
Asymmetry Prepare a particular stereoisomer or geometrical isomer of the inhibitor which will interact with
the desired active site of the enzyme
Copying The data obtained through X-ray Crystallography (structure of enzyme inhibitor complex), and molecular
modeling or molecular dynamics simulations will enhance the chances to prepare highly selective and efficientinhibitor.
April 19, 2012 115
Social Network Analysis (How Social is MyPatent?)
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
116/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
)
April 19, 2012 116
Ego Centric
Citation Indexof US 7271193
Level 2 Citation Network
of US 7271193
Mapping the Patent to TRIZ Lines of SystemEvolution Finding Further Invention Potential
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
117/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
g
April 19, 2012 117
InventionPotential
-
8/2/2019 Innovation Mysteries - Opening the Pandora Box for Scribd
118/123
Confidential
c r a
f t
i n g
i n n o v a t
i o n
t o g e t
h e r
c r a f t i n g i n n o v a t i o n t o g e t h e r
April 19, 2012 118
TRIZ - 5 Levels of Inventions
-
8/2/2019 Innovation Mysterie