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Climb to new heights. Imagine analytics at your fingertips whenever and wherever you need them. Expand your analyticfootprint to new, more competitive areas. Use ParAccels software platform to provision all kinds of analytic applications. Extend your analytic reach to customers, partners and entire industries. There is no mountain too high. Discover how the ParAccel Analytic Platform drives unconstrainedanalytics and accelerates the value of analytics across entire companies. Industry leaders like OfficeMaxand Nielson already scale new analytic heights. Whether youre in communications , digital media , financial services , government , healthcare , retail or other industries, now is the time to cultivate smartinnovation, rapid growth, and sustained competitive advantage.

Imagine knowing your customers better than theyknow themselves. Discover

how new analytictechnology opens your
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eyes to new possibilities on

your retail journey. Discover Retail Analytics

Imagine the possibilities. Move from micro-segmentation to nano-segmentation Tap into detailed allocation and assortment recommendations Optimize daily prices and offers on the fly Expand demand signaling to include outside influences Optimize store operations and product placements Harness integrated analytics across all channels

If you're already doing market basket analysis, allocation, and assortment, then you know what it takes torun real 21st century analytics as a retailer. Retail analytics are running full speed and already running outof power. Unlike mainstream data warehouse products, the ParAccel Analytic Platform was designed from theground up to handle massive amounts of data, support unlimited numbers of analytic applications, anddeliver vastly complex business analytics. Experience an unconstrained analytic playground for you andyour retail company

Make it real. Pump in the point of sale data, crunch all of logistics numbers, munge the details of demand sciences,pull in sentiment and social media data and create a view of your business that delivers what your customers want, when they want it. Your knowledge of your business and customers will unlock newmerchandising strategies, create new market opportunities, and even fuel your store operationsdecisions. Discover what the world's most powerful, most prolific, most expansive analytic platform can do to

transform your retail organization
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Imagine knowing the truth

about your risk, right downto every individual asset.Discover how new analytic

technology takes the guesswork out of challengingeconomic times.

Imagine the possibilities if you knew as much aboutyour customers as youknow about your network.Discover how new analytic


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technologies let you kick

back and make decisions. from website paraccel.com

You are beautiful. I know because I made you. - God

Done is better than perfect __________________________ Dont let techi talk/nerds/data overload stop you from using mobile to improve your marketingeffectiveness/to improve your business/to get more customers/to increase sales

________________________________ We want to solve the problem of helping those businesses go from an idea they have in enterprisemobility to it impacting their bottom line as quickly and as easily as possible

________________________________ Keep Giving them you until you is what they want -Dennis Palumbo

____________________________________________ How many people do you reach and how many of them take action based on what you say? Are you apreacher or a wallflower?

_______________________ Supposing is good, but finding out is better. - Mark Twain

__________________ we aim to communicate our ideas without unnecessary detail.

________________ We see social media platforms as a place and an opportunity to engage with our members and continuethe conversation outside of the gym walls and to echo our brand voice and drive new lead andmember acquisition through our most loyal and vocal fans

________________ SMS Mobile Websites Shorter forms works really well on mobile, short clips

Ive walked out of my house before and Ive forgotten my keys, forgotten my wallet and forgotten myphone... one of those 3 I am going to go back for every single time. So we know its important.

Send text message before the show with sneak peak clips...we send text after the show that leads towrap ups and sometimes they are exclusive clips and we know these get a lot of views
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Mobile has a consistent hummm

We have the ability to push the content to the user

Is an mobile app necessary? We look at what can an app give you that a mobile website cant.

There are certain things you can do with an app:

device GPS device camera device acceleramator device calendar

If the application lends itself to an experience that would require interactivity with any of the above, thenan app makes sense, but...

If its more of a content play or just getting videos in front of somebody or news articile and doesntrequire all these deep integrations with mobile device parts, then a mobile website is more appropriate

The biggest challenge is the fact that nobody knows where this is going but you have to participate or youwill be left behind.

__________________

Theres nothing quite like that feeling of winni ng. (example of someone winning on the the price is rightshow)...What if you can sell it? In a way, thats the mission of MasTraficos. MasTraficos specializes in

Ads in games but with a twist, these ads offer you a prize when you have achieved something. The onething we need to pay attention to is this emotional context. This value around taking the happiness that

comes from achieving something and then attributing it to a brand. (e.g. kiip.com) _________

rethink vacation | rethink mancation __________

Social media is now part of our brands DNA, says Michael Kors. Its a way to communicate directlywith our consumers, to let them know how much their opinions matter to us and to keep moving theneedle forward in our interaction with them on every possible platform. And of course this is a fabulousway to see how all of these chic real women incorporate Michael Kors into their own style. - Michael Kors

____________ People are mobile Wireless brings mobility Its about the mobility but rather more about the connectivity

Health happens when you are on the move, whether you are a physician, clinician or a patient


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Nandu Madhava | founder | MDHIL | former peace corps volunteer in DR as translator | heard verycommon story from physicians is that most people in emerging markets suffer simply due to a lack of healthcare information

John Moore | Principal | Chilmark Research Rob McCray | CEO | Wireless-Life Sciences Alliance

Alison Bloch | Independent mHealth Strategist Margaret Morris | Senior Research | Int els Digital Health Group Josh Nesbit | Co-Founder + Exec Director | FrontlineSMS:Medic

A new way to reach the last mile

Improving access dramatically to health services Leveraging the phone in the pocket, in somebodys pocket, we can extend health servi ces in way that wecouldnt before

Disruptive, low-cost, all about the potential

It has luckily become an inclusive technology that has crossed all classes and all barriers and hasreached even the poorest of communities

Dr. Phillip Olla | Founder | Mobile Diagnostic Services Dr. Enoch Choi | Partner | Urgent Care | Palo Alto Medical Center Dr. Peter Hudson | CEO | Healthagen

We want to work in mobile health because of the end-users, who are walking miles and miles to accessclinics and patients who are doing the same to access care and these gaps can be bridged by simplemobile tools

Most Americans are going online and more of them doing via their mobile devices. Its inevitable thatbusinesses go there to reach a customer base that can dramatically increase your sales

mobile health means meeting people where they are, not just geographically but also emotionally

1. Influence or shape your company's vision. 2. Inspire you to come up with a new business concept, an entirely new venture, a new brand. 3. Add a new product, service or experience for a certain customer segment.

4. Speak the language of those consumers already 'living' a trend. For more tips on how to spot and

________________________

In 2012, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we cant offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. From


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____________

The consensus is that the value of future, unknown products is zero. Not only that but the probability thatthere will be any products at all is equally zero.

____________

"If one really needs an explanation for why Apple isn't running like a speedboat in these choppy waters, just remember that regardless of how much money it is making now, the business model of making just afew great products is never going to be seen as being terribly safe, so the more money you make, themore worried some people will be. Apple's product line just isn't diversified enough from the typicalinvestor's perspective. They see RIMM and CROC and other companies that have crashed and burned.To them there's nothing special about AAPL, or if there was, the company lost it this year. That I don'tagree with that assessment really, is irrelevant. Tim Cook knows what he's doing. Mr. Ive does too.Iger's no slouch either. But until a few new rabbits are pulled out of the hat, investors will remain on edge

____________

Half the money I spend on advertising is waisted. The trouble is, I dont know which half. - John Wannamaker

...Today, not much has changed. Research shows that 30% of ad campaigns produce little tonothing...and another 20% see declines in market share. TatiMobile makes every penny of your marketing dollar more productive.

Brainfluence expla ins how to market directly to your customers brain. Your customers dont process your message the way you think they do. This book (TatiMobile, Brainfluence) shows you how to go beyondthe logical attributes of your product or service and instead appeal direct to your customers emotions andsubconcious. A lot of people think that neuromarketing techniques are for big companies with bigbudgets. In fact, just about techniqe that is in this book (just about every service within TatiSmallBusiness

Marketing can be used by companies of any size, including startups, local and small businesses), evenstartups and non- profits. Its our natural tendency as marketers to explain what our products do andhow good they are. This logical appeal only reaches 5% of you r customers brain. This book,Brainfluence, will let you reach the other 95% (TatiMobile will let you reach the other 95%).

Brainfluence delivers on its promise | smart ideas supported by science that can help you make moremoney | Christophe Morin | Co-auther of Neuromarketing.

a how- to guide for driving a successful business past its competition | Martin Lindstrom | Brandwashed

While scientists are inclined to keep talking to people until they find one that likes their product,entrepreneurs need to think about why the people they talk to are saying no. We say Understand whatthe customer does and what problem your product would solve, then build something adjacent. Out of 100 people, you may find five who like it.

Anyone who has never made a mistake has never tried anything new | Albert Einstein

When you are taking chances, thats when the huge successes can come


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I think the most important thing I was able to learn was to get used to the fact that nothing goes asplanned when youre doing a startup company. The lows can get really low sometimes. Developingresilience to work through the lows is key to entrepreneurial success.

A startup can focus on only one metric. So you have to decide what that is and ignore everything else -Noah Kagan | Appsumo

whenever an assumption is kicked out from under you, thats when you learn the most

You are going to make a ton of mistakes, you dont get judged by that. - Zuck

The biggest risk is not taking any riskIn a world that changing really quickly, t he only strategy that isguaranteed to fail is not taking risks. - Zuck

Of course I dont look busy...I did it right the first time.

If you can realize your goal in your lifetime, you're not thinking big enough.

Be careful what you wish for...you just might get it! (brand play on TatiMobile & MasTraficos encouragingclients how successful they can be)

The #1 reason people quit is because they look how far they have to go, not how far they have come.

Bad websites are just posters with navigation that dont blend the art forms but rather dilute and confuseeveryone.

Beginnings are usually scary and endings are usually sad, but its all that good stuff in between thatmakes it all /worth it/worth living/lots of fun/the journey worthwile.

Anything that is of value in life on multiplies when it is given - Deepak Chopra

A man was givine 3 wishes by a genie....

.his last wish was to make him desirable and irresistible to all women.

Today he is a credit card She turned him into a credit card Here he is (pulling out my credit card)

Giving up is not an option

A story that reflects their life experience

A woman is like a tea bag. You never know how strong she is until you put her in hot water.

You can never make t he same mistake twice because the second time you make it...its not a mistake, itsa choice.


9/13

Getting angry is simply punishing yourself with the mistakes of others.

Ladies if you place you heart and soul in the hands of God, then he will place it in the hands of a manwho deserves it.

Quality isnt an act. Its a habit | Aristotle

Why yesterdays approach wont help DR Businessess in the future

If youre a brand m arketer looking at this as a creative way of just getting that one-time transaction done,youre not recognizing the power of social media and how consumers are playing in the marketing space.

Dont fix the marketing first, fix your product. Once youve g ot a good product to talk about, themarketings going to flow from that.

You as a brand have to be completely confident about your position, because you will get criticism. Youwill have a negative reaction. If you didnt get a negative reaction, that means youre standing neutral andyou have no point of view. Who wants to participate in that?

______________________________

Our mandate for TatiMobile | MasTraficos | hiring employees | including a visual designer:

1. sound strategy & insights behind every idea we have 2. creative that embraces the brand and also reflects the passions of the audience 3. Unrestrained technology | creative | process

Advertising 3.0 1. Content is liquid 2. Communication is always on and everywhere at all times 3. Advertising is about orchestration, not just integration

Integration example | here is our print piece...would you make it into a banner Orchestration | implies dimension How quickly do I do a video to install a twitter feed and simultaneously what is happening on my mobilephone with that and then whats going to happen with my display advertising and then how am I going toput search on that. We are conductors and integrators.

In order to do great creative in the digital space, you have to know media | technology | creative


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I learned from my experience at comScore. I really loved data and what could be done with data. I thinkdata is the raw material of the information age, much like steel and rubber. When the Internet started,everyone viewed it as this separate thing. Then you have the real world where real things happen. Ihad this big hunch that the Internet and the real world were going to influence each ot her in the worldof commerce. Not being involved in it seemed crazy.

Feeling more like individual boutiques than J. Crew's integrated stores, the spaces are stylized, site-specific environments. They are filled with not only the brand's merchandise but antique furniture,inspiration books plucked from the designer's offices and exclusive collaborations with little-knownlabels.

"We collaborate with people that are doing what we can't do," said Mr. Drexler, who, with the help of president and creative director Jenna Lyons and head of men's design Frank Muytjens, has brokeredmore than 100 partnerships with brands such as Timex, Thomas Mason and Red Wing. "Now we'resharing customers with every high-end designer in the world. We want to offer something a little morescarce, a little more hard to find," he added.

-JCrew WSJ story |online.wsj.com/article/SB10001424052970203699404577044130205063706.html?mod=WSJ_hpp_MIDDLE_Video_second

Feeling more like individual marketing boutiques than an integrated marketing firm, the services arestylized/individualized, customer-specific environments. They are filled with not only our brand'ssolutions but advisory & inspiration plucked from our offices + exclusive collaborations with little-knownstartups.

Michael White says that "We collaborate with people that are doing what we can't do." We are lookingto broker more than 100 partnerships with brands such KickStarter, KickOffLabs, SalesForce andNorthSocial.

"Now we're sharing customers with every high-end solution provider in the world. We want to offer something a little more scarce, a little more hard to find."

__________________________

Be always at war with your vices, at peace with your neighbors, and let each new year find youa better man.

____________________

He is one of a new creative breed that understands both what computer systems offer and what peoplewant.

We want pictures. Forget the "semantic" web. It's about beautiful high-resolution images now.Pinterest, the new "collage" site, is growing 45% a month and Instagram, the photo filter-and-share
http://online.wsj.com/article/SB10001424052970203699404577044130205063706.html?mod=WSJ_hpp_MIDDLE_Video_secondhttp://online.wsj.com/article/SB10001424052970203699404577044130205063706.html?mod=WSJ_hpp_MIDDLE_Video_secondhttp://online.wsj.com/article/SB10001424052970203699404577044130205063706.html?mod=WSJ_hpp_MIDDLE_Video_second


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app, has gone viral. We also like the hit we get from eavesdropping. That's what we're really doingwhen we "follow" and "subscribe" to people on Twitter and Facebook. And a little control would be nice,too. IFTTT (If This Then That), the hot new app, does tasks based on triggers that you preset, such as,"If tomorrow's forecast calls for rain, email me." Cowbird takes all these desires and rolls them into something inspired. You choose from a grid of photographs and click one "Ambition," perhaps, of a boy in a too-big helmet, taken July 1 in Athens,Greece. Beneath it is written: "As I saw the passer-by stop and hand the little kid his broken helmetand pat him on the back (I guess he didn't need it anymore), the child saw me approaching, held outhis hand and said, 'Please, miss, now all we need is the scooter to go with it!'"

We're all battling hyper-connectivity: Companies like Volkswagen have decided not to email employeesafter work hours. We pay for software programs like Freedom to cut us off from the Internet for up toeight hours. Books like "The Information Diet" and "The Digital Diet" warn against clicks, not carbs.

Cowbird offers another option: technological slow food. "This is not longer, it's longer-lasting," says Mr.Harris, whose great-grandmother founded the brilliantly quirky Shelburne Museum in Vermont. ElectraHavemeyer Webb was meticulous, he says, about collecting, say, every sort of American anvil. "Same

thing for teacups, hammers, quilts, toy soldiers." She took "a potentially negative" attention to detailand turned it into a positive.

___________________________

The amount of information produced from the dawn of man to 2003 is now created every two days.

____________________________

You have to start somewhere, and it's encouraging to see online innovations informed by actual, notvirtual, experience.

_________________

weve come a long, long way over the last 40 years with the simple aim of making things better. And now our questtakes us into banking. Virgin Money, 40 years of better now in a bank.

our quest to make small businesses better starts here...with you

What did you learn at Twitch that you're applying to this startup?

JK : There's tons and tons of things. The most important things I think differently this time is having avision for what you're trying to build is huge. With Justin.tv, we didn't have much of a vision and we weredoing whatever we thought would be cool at the moment. Then when we discovered Twitch, we were like,it's so obvious. The vision helps us so much. With Exec, we definitely from day one started thinking veryhard about that. The way I think about it, is we're trying to make our customers' lives easier when yououtsource something you don't have to think about it again.

Another thing is just focus, just worrying about the most important things. A lot of startups worry aboutthings that are non-material in the long run like how much should we pay ourselves in a month or what


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the logo should look like. those things don't matter that much, your business shouldn't succeed or fail onthose conditions. Whether your business will succeed or fail is whether your product works, how it works.

Any time a decision that comes up that isn't important we just punt it and we go back to focusing on aproduct. I had a lot of trouble with that at Detail and Justin.tv.

Smart B2B companies have long known that winning big is predicated on redefining the rules of competition to your advantage over incumbent vendors. A more difficult question is whether youwant to own a meme. In other words, do you want to define a new categorical term. Microsoftdid that to great effect when they created the office suite category. More recently,Salesforce.com did something similar, becoming the de facto player one thinks of when theythink of cloud computing in the process. Its a very high -risk, high-return strategy.

For my money, the best recent example of this approach is HubSpot. HubSpot that has createdand owned the Inbound Marketing meme and category.

Having recently started discussions with investors, there is a paradox that Ive discovered: On

the one hand, investors like startups that shoot for big opportunities. On the other hand, they getsweaty palms when you describe how you are going to own a new category. Most of themwould rather have you go after a known category.

Hubspots Biggest Internal Debate It wasnt clear cut at the beginning, yet Hubspots choice to own a new category now has their competition playing by Hubspots rules. In fact, their competition is essentially funding Hubspotsmarketing many of their competitors define themselves as Inbound Marketing companies.Yet Google Inbound Marketing and you ll see how Hubspot dominates the results.

In the early days, the choice wasnt obvious for Hubspot. There was known market demand for search terms like Internet marketing optimization, SEO, etc. As Hubspots CEO, Brian Halligan,said we decided if we wanted to own something big, wed need to create our own solar systemrather than live in someone elses. At that point, they spent roughly 60 percent of their timebuilding the concept of Inbound marketing and 40 percent on marketing Hubspot itself. Today,the mix has flipped as their competitors are picking up the tab for category marketing.

Hubspot Becomes a Content Production Machine Halligan describes Hubspot as virtually a TV production operation given the volume of contentthey produce. The advantage from the outset that Hubspot maintains today is that they aregated more by the width of their brain than the fatness of their wallet. As long as they can

continue to come up with new insights and ideas on how to be a more effective inboundmarketer, they are able to inexpensively produce content in a model that scales very efficiently.Hubspots array of inbound marketing drives 95 perc ent of their 50,000 monthly leads/inquiries.The following list is the stack rank of the highest ROI inbound marketing tactics they employ(see links below to their most popular webinars, e-books and blog posts):


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There is one inexhaustible aspect of everyday life that never dulls, namely the simple pleasure of eating &drinking. - Andre Domine

Todays socially networked and mobile world is the greatest paradigm shift since the rise of the BabyBoomers in the 1970s.- Malcom Gladwell

What we have today is a set of people whose default proposition is not the hierarchy, but the network. And what is the network? It is people looking horizontally rather than vertically for information. It is open, not closed; flexible, not disciplined; a nd it is decentralized, not centralized. - Malcom Gladwell | Bestelling Author of TheTtipping Point & Blink | @ Nielsens 2012 Consumer 360Conference

Consumers and brands are co -evolving and moving at a very rapid pace. We need to learn faster andrea lly leverage our digital relationships with consumers. Social media plays a big role.- Joan Lewis, P&G, owners of http://www.pg.com/en_US/brands/household_care/index.shtml

In Romneys view, 47 percent of Americans will vote for Obama because they are the 47 percent who donot pay income taxes. If you are part of that group, then you are a victimdependent on governmentwho believes you are entitled to health care. And there is no way youd vote for him anyway. (Well, thatlast part may be true now.) - Mark Mckinnon | former Bush Aide

"Being president," she said, "doesn't change who you are, it reveals who you are, First Lady Michelle Obama
http://www.pg.com/en_US/brands/household_care/index.shtmlhttp://www.pg.com/en_US/brands/household_care/index.shtmlhttp://www.pg.com/en_US/brands/household_care/index.shtmlhttp://www.pg.com/en_US/brands/household_care/index.shtml

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