innovation in the everything-for-free world
TRANSCRIPT
Innovación en un mundotransparente.Como innovar en la economía del todo gratis.
Marco LaucelliCEO, Lambdoop.Board Member, Alantis Capital.
@mlaucelli
To capture the emerging higher-value opportunities,
the XXX corporation divested
commoditizingbusinesses.
“New client needs
for integration and innovation.”
To a global model with
one set of processes, shared services and
broadly distributed decision making.
The 20th Cent
ENTERPRISE
+Conquer emerging markets
The
Moore’s Law
Demand Aggregation Price Economies
of scale
Low ≠ 0
Zero is Zero.
Service = 0 €
CAPEX = 0 €TCO As you go
IP = 0 €
Moore’s Law everywhere:
Bandwidth
$ 100.000
$10.000
$1000
$100
$10
$1
$0.1
$0.001
Content ≈ 0€
Content = 0
Communication is free.
Calls = 0 €
Text = 0 €
Music = 0 €
TV Broadcast = 0 €Video = 0 €
Music ≈ 0 €
Books ≈ 0 €Service = 0 €
News = 0 €
News = 0 €
Communication = 0
Breaking the chain.
iTunes 2001
Spotify2008Napster 1999
US Recorded Music: Single Sales per Capita
Communication = 0
Breaking the chain.
Newspapers Advertising Revenue
Communication = 0
Breaking the chain.
Communication = 0
Breaking the chain.
Consumer 3DPrinter
Prize
3d + SW + IP ≈ 0€
HW’ ≈ 0€
Moore’s Law everywhere: 3d Printing
Everything ≈ 0
Reversing the world.
HW’ + SW + Energy + Bandwidth ≈ 0€
IoT ≈ 0€
Moore’s Law everywhere:
Renewable energy
<$1
Everything ≈ 0
Reversing the world.
1.Rural households:Families living off the grid or receiving less than 6-8 hours/day of power supply are given 24x7 electricity with a pay-as-you-go prepaid model.
2. Telecom companies:We provide guaranteed power supply to telecom towers suffering from high costs of diesel.
3. State Electricity Distribution Companies:Gram Power’s Smart Microgrids can run on conventional and renewable power seamlessly. Eliminate defaults, energy theft, and prevent grid failures through our micro hybrid smart grids.
4. Independent commercial or industrial establishments:Factories, shops, petrol pumps etc. who rely primarily on diesel gensets for continuous power supply.
Moore’s Law everywhere:
Educaction & Knowledge
≈ 0
Moore’s Law everywhere:
Educaction & Knowledge
Knowledge is already out of the bottle.What does innovation mean in a world where
everything is ~0€ cost and everybody has unlimited access to knowledge?
Innovation in the everything-for-free era.
Digital Agility
Break something.
Create platforms.
Focus on problems.
Simple, small, smart, smiling.
Digital, no choice.
Digital. No choice.
Startup cost = 0Try & Fail. Connect & Share.
Service Distribution cost = 0
The transparent world.Sense & Respond.
- Relevant: your business is the problem you want to solve. - Be an expert on the people. Serve don’t sell.
- Focus means simple. - Simple means scalable.
- State the mission.
Focus on Problems.
Break Something. Build new chains.
Build Platforms. Build new chains.
New Company
Build Platforms. Solve new problems.
Build Platforms
Simple, small, smart, smiling.
Your money problem is not a problem I want to spend the best years of my life.
