innovation in chc - nicholas hall€¦ · indonesia acne remedies the key driver of 2019 innovation...
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InnovationinCHCNewproductdevelopment&innovationinconsumerhealthcareunderthespotlight
PublishedbyNicholasHall’sReports,April2020©NicholasHall&CompanyGuernseyNicholasHall’sReports™®isaregisteredtrademarkbelongingtoNicholasHall
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InnovationShowcase–Analgesics
Brand DolostopPlus
Marketer Kern
Owner Kern
MajorCategory Analgesics
Sub-Category Systemicanalgesics
Region Europe
Country Spain
Activity Lineextension
ActivityDate September2019
Details Indicatedtoprovidesymptomaticrelieffrommildtomoderatepaininadults.ClaimedtobethefirstandonlyparacetamolandibuprofencombinationavailableinSpainfortheoccasionalsymptomatictreatmentofmild-moderatepaininadults.Blistersinouterbox.Averageprice€6.71(US$7.67)
Status OTC
PackSize 16
Format Tablets-filmcoated
Dose Adults18years+:1-2tabletsevery6hours
Ingredients Per1tablet:Paracetamol500mg,ibuprofen150mg
InnovationRanking ★★★
Notealso FollowsonfromvariousremediesinKern’srangeofanalgesicsandisthefirstOTCpainkillertocombineparacetamolandibuprofeninthesameformulationinSpain
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2.Drinks,Teas&Pods
Supplementsineverwiderarrayofdrinkableformats• LiquiddrinkformatshavebeenahotdeliveryformattrendinCHCoverrecentyears,withthenumberofinnovationsswellingasaresultofincreasednumbersofprobioticsandCBDsupplementssoldasdrinks
• Teasarealsoaformatgainingtractionrecently,withtraditionaldigestiveremediesandsedatives&sleepaidstwocategoriesdrivingthistrend
• Pods(tobeinsertedindrinksdispensers)havealsoriseninpopularity,poweredbyinnovatorssuchasTespo.In2019TesposignedadealwithPharmavite/OtsukamakingNatureMadethefirstthirdpartybrandtobelicensedforuseofTespo’snewestWiFidispenser,resultinginthelaunchofmultivitaminsNatureMadeMultiForHimandNatureMadeMultiForHer
• Aswithcoffeepods,Tespoandsimilarnext-generationVMSdeliverysystemsalsorequireuserstopurchasetheirbrandedcustomiseddispensersotheconsumer’sfinancialinvestmentissignificant.Itremainstobeseenwhethersuchone-usedispenserswillbeadeterrentoractasaloyaltylock
• Amongthemanyinnovativeliquiddrinkformatslaunchedin2019,therewereseveralUSprobioticlaunches,includingGoodCultureWellnessProbiotic–“gutshots”withorganickefir–andZbiotics,aswellasnotablecannabis/CBDlauncheslikeTribeHempCBDShots.InChina,akeylaunchwashair&beautysupplementChinelleE-JiaoOligopeptideEssenceDrink,,capitalisingonthepopularityof“shots”andmini-drinksinAsia
• Amongteas,highlightsamongthemany2019launcheswereIBSA’sFrenchlaunchofChondroDolNaturelInfusionArticulations,forstiffjointrelief,Kestrel’sUKlaunchofitsVocalzonesorethroatrange(primarilyforsingers)andTetley’sroll-outofitsfortifiedtealinetoCanada
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6.Elderberry
USimmunitycategoryseesraftofelderberrylaunches
• Elderberryinnovationhassteadilyrisenoverrecentyears,reachinganall-timehighin2019,drivenbynewherbal&naturalimmunesupplements
• Inlate2019,NewChapter(P&G)launchedtwonewUSimmunityproducts,NewChapterElderberryPowder(foron-the-gouse)andNewChapterElderberrySyrup,bothclaimingahighdoseofconcentratedelderberry
• OtherleadingCHCmarketersthatlaunchedUSelderberrysupplementsin2019includeRB(AirborneElderberryGummies),GSK(Children’sDimetappImmuneSupport),Unilever(OllyActiveImmunity+ElderberryandOllyActiveSleep+Elderberry)andPfizer(nowGSK)(Emergen-CElderberryImmune+)
• J&Jaddedsixnewproductscontainingelderberrytoitsrecently-acquiredZarbee’sNaturalsrangeinearly2019,includingcoughremediesandimmunestimulants,whilePharmaCareextendedtheveteranSambucollineinUSAwithSambucolAdvancedImmune
• InRussia,HedogalaunchedCarmolisPastillesforsorethroatinFebruary2019,featuringacomplexnaturalformulationincludingelderberry
• InChina,Nestlé’sGardenofLifedivisionrolledoutmykindOrganicsElderberryImmune,availableasgummiesandasyrup,whileDong-eE-JiaolaunchedChinelleE-jiaoOligopeptideEssenceDrink,containingconcentratedelderberryjuice
• InSKorea,Ahn-GookrelauncheditsKobaxaElderberrylinein2019andKMlaunchedPororoSambucus,animmunitysuppformulatedwithelderberry
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Indonesia
Acneremediesthekeydriverof2019innovation
• DermatologicalswerebyfarthemainsourceofCHCinnovationinIndonesiain2019,followedbyVMSandCough,Cold&Allergy.GastrointestinalsandLifestyleCHCalsomadeacontribution,butAnalgesicslaggedfarbehind
• Intermsofleadingsubcategoriesbyinnovationactivity,acneremedieswasalongwayoutinfrontin2019,aheadofcoughremediesandherbal&naturalimmunesupplements.IntimatecareandeyecarecompletetheTop5
• AlthoughinnovationswerelimitedinIndonesiaduringthereportingperiodtherewasanotable3*product:iFree(Eglin),amedicaldevice(heatpatch)specificallydesignedtorelievemenstrualpainwithouttheuseofdrugs.3*wereawardedowingtoitsnatural“Oxyheat”process
• Lookingatinnovationbymarketer,SohoGlobalHealthwasthemostactivecompanyin2019,launchingImboostLozengesforsorethroatandImboostEffervescentforimmunesupport,andLaxingExtraStrengthforconstipation.SohoGlobalHealthalsorelaunchedDiapetAnakantidiarrhoeal
• OtherkeymarketersintermsofCHCinnovationin2019wereEstheticsInternationalandEminaCosmetics,bothofwhichintroducedseveralacneremedySKUs,aswellasCombipharandDKT.Inaddition,BayerintroducedRedoxonTripleActionandP&GaddedanewVicksInhalerwithakeyring
Indonesia:Top5CHCsubcategoriesbyinnovationin2019
Acneremedies
Coughremedies
H&Nimmunesupplements
Intimatecare
Eyecare