innovation by design
DESCRIPTION
My keynote speech at Social Business Forum 2012: http://www.socialbusinessforum.com/TRANSCRIPT
INNOVATION by DESIGN
@stefanomizzella #sbf12
DESIGN
CONCEPT INTERACTION VISUAL
design is...
good design is...
http://startupsthisishowdesignworks.com/
think like a designer...it’s simple!
good news is...
STARTUP + DESIGN
to be inspired
carrier 3G 3:25 PM
discussions + insights + ideas + learning
CO-DESIGN PROCESS
brief
team
design
design
fun
more design
strategy
pitch
brief
listen
experience
insights
game
ideas
selection
refinement
pitch
rewards
co-design process
OPEN INNOVATION
next design challenge
app games
holistic pov
COMMUNITY-DRIVENINNOVATION
DIGITAL SOCIAL MOBILE
STRATEGY
EXECUTION
+ +
Stefano Mizzella, www.socialmediascape.org
BRANDECOSYSTEM
COMMUNITY
channels > ecosystem
1. COMMUNITY AS A FEATUREBy becoming a customer, you’re also becoming a part of a community and the user experience is enhanced.
2. FEEDBACK COLLECTION The most important contribution to the product is the lessons you learn from users talking with each other.
3. INCREASE USER ACTIVITYWhen people are part of a community, they want to be perceived as a valuable member of that community.
David Spinks - The Community Manager
why so important?
IDEA
COMMUNITY
PRODUCTSTRATEGY
community-centered
Stefano Mizzella, www.socialmediascape.org
the future of innovation is...
LEAN by DESIGN CO-CREATED
Stefano MizzellaPhD, Strategist @H-Farm Ventures
www.socialmediascape.org
@stefanomizzella
in/stefanomizzella